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Pay-per-click in Seattle

Seattle PPC that turns paid clicks into calls.

Water damage restoration clicks in Seattle average $93.85, so Lithium tracks every Google Ads call to its keyword and reports your cost per lead.

  • Every call tied to a keyword
  • Separate campaigns per service
  • Wasted search terms cut early
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where the ad money goes

What Seattle PPC should buy you

Lithium Marketing manages Google Ads for Seattle contractors and judges every campaign by its cost per lead. That matters here because clicks are expensive: “hvac repair seattle” averages $42.05 and “roofing company seattle” $38.22, and without call tracking you pay those prices with no way to see which keyword brought in the job.

Some Seattle trades pay far less. “Garage door repair seattle” runs $14.19 a click on about 2,400 searches a month, so a garage door company can buy plenty of traffic, and the work shifts to making the landing page turn those visits into calls.

Seattle’s wet and dry seasons

Seattle’s rainy months and your ad calendar

Seattle gets the great majority of its yearly rain between October and March, while its summers are mild and relatively dry. If leak and water damage calls follow that rain in your business, shift budget into those campaigns as fall starts and keep it there through March; your call records from past winters set the exact weeks.

Exterior painting and landscaping can run on the opposite calendar. If dry weather is when your crews can work outside, put ad money behind exterior jobs through the summer, then pull it back toward indoor work, or pause it, once the wet months begin in October.

residents (2025 estimate)
784,777
residents (2025 estimate)
population change, 2020 to 2025
+6.5%
population change, 2020 to 2025
housing units
393,918
housing units
of occupied homes owner-occupied
43.7%
of occupied homes owner-occupied
of homes built before 1980
52.8%
of homes built before 1980
median home value
$938,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Two trades, two strategies

Roofers and landscapers need different Seattle bid plans

Roofing contractors number 206 in King County, one of the smaller groups on the chart. For a roofer, the edge in Google Ads comes from structure: separate ad groups for repair, replacement and gutters, a landing page for each and a negative keyword list that filters out job seekers and DIY searches.

Landscaping services are a much larger group, with 843 in King County. A landscaper gets more from narrowing the account than from raising bids: ads for the highest-margin services, shown only in the neighborhoods the crews cover, with a call button on every ad.

County Business Patterns

Trade and home service businesses in King County

Establishments by industry, 2023

  • Residential remodelers
    1,651
  • New home builders
    874
  • Landscaping services
    843
  • Painting contractors
    531
  • Electrical contractors
    477
  • Plumbing, heating and air-conditioning contractors
    468
  • Excavation and site preparation contractors
    234
  • Roofing contractors
    206

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup

The first month of a Seattle PPC account

The account is built around the jobs you want booked, and nothing launches until calls can be traced.

1

Install call and form tracking

Before any spend changes, we add call tracking numbers, GA4 conversions and form tags, and import booked jobs from your CRM when you have one.

2

Build campaigns by job and area

Drain cleaning, roof repair or panel upgrades each get a campaign, aimed at the Seattle neighborhoods and nearby cities you serve.

3

Match each ad to a landing page

Every campaign sends clicks to a page about that one job, with the phone number and estimate form on the first screen.

4

Cut waste on a schedule

Bids and search terms get adjusted daily through the first 30 days, then weekly, with wasted terms added to the negative list as they show up.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

A Gulf Coast case

Google Ads with SEO and a website behind them at Dixie Glass

Dixie Glass has served the Mississippi Gulf Coast since 1946. Lithium built its website and ran its Google Ads and SEO, and all three stand behind the figures on the card. Beside the card, Daniel Busby of Willard Power Vac gives his view of Lithium.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Ads beyond the city

Bidding city by city around Seattle

Google Ads can bid on Kirkland or Federal Way separately from Seattle, so a city that books poorly gets a lower bid without touching the rest. The PPC pages below carry each city’s search numbers, and the Washington link has the full state list.

Published price

What Lithium charges to run Seattle Google Ads

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Seattle PPC questions before you spend

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What ad spend makes sense for a first Seattle campaign?

Typical accounts spend $2,000–$5,000 a month on ads, with management at $500–$1,500 a month on top of that ad spend. Trades with expensive clicks usually need the upper end to gather enough data, while a garage door company can start lower. The first month’s tracking then tells us whether to raise the budget, hold it or move it between campaigns.

What will my monthly Google Ads report show?

Calls, leads and cost per lead, broken out by campaign and keyword, along with the search terms we cut that month. When you flag the leads that turned into jobs, in your CRM or a shared sheet, we import them, so the report tracks each campaign through to booked work.

Can Lithium take over the Google Ads account I already have?

Yes. The first step is an audit of what’s running: campaigns and keywords that bring calls stay, and search terms that burn money go. Keeping the account’s history also shows us what worked before we change anything.

Is it worth running Facebook and Instagram ads too?

For some trades, yes. Meta ads on Facebook and Instagram are a managed Lithium channel, along with Microsoft Ads and LinkedIn. Repair work usually starts on Google, because that searcher already needs the job done; a remodeler or landscaper with strong project photos can test Meta once the Google cost per lead is known.

Does PPC bring calls faster than SEO?

Usually, yes. Google Ads tends to produce its first results inside a week of launch. Organic work is slower, and local rankings typically need 60 to 90 days, so a plan can use ads to cover the jobs you need booked now while SEO gains ground behind them.

Free action plan

Have your Seattle Google Ads account reviewed for free

Give us read access to your current account, or tell us which jobs you want booked and what each one is worth. A co-founder will go through it with you on a short video call, point out the search terms wasting money and suggest a starting budget for Seattle.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan