PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Google Ads in Silver Spring, Maryland
Silver Spring Google Ads measured by cost per lead.
Silver Spring Google Ads run in your name, from $500 a month in management plus ad spend, with calls tracked to cost per lead.
- Your login, your campaign history
- Every ad points at a matching page
- Spend follows cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Silver Spring Google Ads, answered
What a Google Ads budget buys in Silver Spring
Lithium Marketing runs Google Ads for home service businesses in Silver Spring, and the work starts with what a click costs in your trade. The recorded averages run from $17.04 for "landscaping silver spring" to $151.45 for "roofing company silver spring", so the budget gets set trade by trade.
The account is in your name, and the management fee starts at $500 a month plus ad spend, kept separate from the money that goes to Google. That matters at these prices: the account, the landing pages and the search terms should be yours to inspect and keep.
What the searches cost
Silver Spring clicks, trade by trade
Pest control clicks in Silver Spring average $39.84, electrical $27.57 and garage door repair $24.89. The spread is why one campaign per trade beats a single catch-all: the search terms, the landing page and the daily budget can differ for each.
The results page we checked for "plumber silver spring" started with paid results and carried 4 search ads. Google runs the auction and sets what a click costs; Lithium runs the account, removes the search terms that spend without producing work, and moves spend toward the trades that do.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency silver spring | under 10 | not reported |
| ppc agency silver spring | under 10 | not reported |
| ppc management silver spring | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company silver spring | 70 | $151.45 |
| plumber silver spring | 480 | $41.42 |
| pest control silver spring | 210 | $39.84 |
| electrician silver spring | 260 | $27.57 |
| garage door repair silver spring | 480 | $24.89 |
| landscaping silver spring | 140 | $17.04 |
| hvac repair silver spring | 70 | not reported |
| water damage restoration silver spring | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 60 to 8,900 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber silver spring”, as Google showed it to a searcher located in Silver Spring. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
Who is clicking, and where to aim the budget
Silver Spring holds 35,774 housing units. Owners occupy 38.3% of the occupied homes. Montgomery County runs 65.3% owner-occupied, so a campaign drawn around the whole county reaches a different mix of owners and renters than one drawn around the census place. Set the geography by the places your crews reach and by the work you want, and check the owner share before you aim a repair offer at the whole metro.
Silver Spring has 10,337 residents per square mile, so a radius around one address can cross into Washington, D.C. or the next town. The District is a separate jurisdiction, so build the campaign geography from named places and keep the District on a separate page.
- residents (ACS estimate)
- 81,462
- residents (ACS estimate)
- housing units
- 35,774
- housing units
- of occupied homes owner-occupied
- 38.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 68.8%
- of homes built before 1980
- median home value
- $643,300
- median home value
- people in the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area
- 6,465,724
- people in the Washington-Arlington-Alexandria, DC-VA-MD-WV metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who bids on these clicks
Roofing, plumbing and the trades that pay for clicks
Montgomery County has 50 roofing contractors. Roofing clicks in Silver Spring average $151.45. A roofer has to watch the search terms closely, because a click on "roof repair" and a click on "roof cleaning" do not carry the same job.
Garage door clicks run $24.89 and landscaping $17.04 in Silver Spring. Those are the searches where a tight landing page and a clear phone number do the most work.
County Business Patterns
Trade and home service businesses in Montgomery County
Establishments by industry, 2023
- Residential remodelers678
- Landscaping services376
- Plumbing, heating and air-conditioning contractors247
- Electrical contractors178
- Painting contractors146
- New home builders92
- Roofing contractors50
- Excavation and site preparation contractors35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the account gets built
The tracking is installed first. The campaigns follow your trades and your calendar once it reports.
1
Start with the account you have
The campaigns that already produce calls stay. The search terms that spend without a result get written down and paused.
2
Put tracking in first
GA4, call tracking and conversion tags are installed before the first new campaign, so the report has something honest to say.
3
Build by trade, not by guess
Each service you want more of gets a campaign, a landing page and a list of search terms to exclude.
4
Tune for 30 days, then weekly
Bids and search terms are adjusted daily for the first 30 days, then weekly, against the calendar you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing's ads, site and search work
Sarkinen Plumbing is a plumbing company in the Portland area. Lithium built its website, ran its SEO and managed its Google Ads, and the figures on the card come from all three together. Nathan Boos of Hillsview Building, a builder, gives his own view of the team beside it.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby pages
Campaigns that reach the neighboring towns
Set bids and budgets town by town around Silver Spring. Each PPC page below carries the click costs for its own city, and Washington, D.C. is a separate jurisdiction with a page of its own.
Published price
What Google Ads costs a Silver Spring business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Silver Spring owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we budget for ad spend?
Start from what a finished job is worth, then work backward. A roofer at $151.45 a click can afford fewer clicks than a landscaper at $17.04, so the first budget is set trade by trade, not as one monthly number for everything. We set it together on the strategy call.
When do the calls start?
Tracking and the first campaigns are what start the calls, and that can happen inside a week. After launch, the job is subtraction: search terms that spend without a lead come out, and the money follows the terms that produce work.
What happens to the ad account if we stop working together?
It stays yours. The account is in your name from the start, so the campaigns, the history and the conversion data stay with you, and another team could pick up from there.
Should we advertise on anything besides Google?
It depends on where your buyers look. Lithium also buys Microsoft Ads and Meta placements on Facebook and Instagram, and we add a channel when the Google account shows the demand is there. The reporting stays in one place.
Which campaigns produced the jobs?
The monthly report lists calls, leads and the cost per lead for each campaign. Mark the leads that turned into work, and the account can show which campaign produced them, so budget moves on that number.
Free action plan
Get a free Google Ads plan for your Silver Spring trades
Start with two numbers: your trade and what one finished job is worth. A co-founder will turn those into a first-month budget and a target cost per click on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ