PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Paid search for the jobs you want
Google Ads for Sterling Heights service businesses, tracked from the click.
In Sterling Heights, a click on “roofing company sterling heights” costs $123.87, so paid search here needs call tracking and a matching landing page.
- Calls counted in one monthly report
- Pages that match the ad
- Spend follows the busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in this market
What a Sterling Heights ad budget has to buy
Google Ads for a Sterling Heights service business works best when tracking is in place before a campaign spends and each job you want has a landing page. Lithium Marketing runs the account that way, and the monthly report shows calls, leads and cost per lead for every campaign. Paid search in Sterling Heights rewards a narrow offer and punishes a vague one.
The click prices here are not gentle. A click on “garage door repair sterling heights” costs $74.33, while “pest control sterling heights” is $38.20 and “plumber sterling heights” is $43.55. A campaign built around a broad service list spreads that spend thin. One landing page per job, a tight set of negative keywords and a budget aimed at the jobs your crews can take in the next two weeks do more with the same money.
What the results page shows
Paid ads come first, then the map
The top of the page belonged to paid results when we checked “plumber sterling heights”: five ads, then the map. That is the position a paid campaign competes for, and it is why the ad, the landing page and the phone have to agree on the offer. A searcher who clicks a drain cleaning ad and lands on a page about bathroom remodels has already spent your money.
The search volumes matter less than the share of them you can serve. “Roofing company sterling heights” draws about 20 searches a month, so a roofer should bid on the few that fit and leave the rest of the home improvement phrases alone. “Landscaping sterling heights” draws 50 searches a month, so a landscaper can test a small budget and cut it fast if the calls do not match the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency sterling heights | under 10 | not reported |
| ppc agency sterling heights | under 10 | not reported |
| ppc management sterling heights | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company sterling heights | 20 | $123.87 |
| garage door repair sterling heights | 110 | $74.33 |
| plumber sterling heights | 590 | $43.55 |
| pest control sterling heights | 90 | $38.20 |
| landscaping sterling heights | 50 | $37.32 |
| electrician sterling heights | 90 | $16.57 |
| water damage restoration sterling heights | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 28 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sterling heights”, as Google showed it to a searcher located in Sterling Heights. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
When the calls arrive
A budget that fits the cold weeks
Temperatures in Sterling Heights do not rise above freezing on 39.1 days a year, which matters for exterior work. If your own call history shows a busy stretch in the warmer weeks, set the budget to build before it and ease back when the work slows. Keep a reserve for the weeks you know fill up.
If your repair calls come in year-round, keep a small always-on campaign for the jobs that cannot wait; if they bunch into a few weeks, put the budget there instead.
- residents (2025 estimate)
- 133,931
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 53,607
- housing units
- of occupied homes owner-occupied
- 75.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.8%
- of homes built before 1980
- median home value
- $274,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade prices in Macomb County
Roofing has the priciest click, electrical the cheapest
Landscaping is the largest trade in Macomb County at 402 establishments, and its search volume is smaller than plumbing’s. A landscaper needs a page and an ad that show a finished yard, not a list of services, and the budget should stay small until the calls prove the fit.
An electrician click in Sterling Heights runs $16.57, the lowest of the trade clicks. A low click price is not the same as a good lead: a pest company that only wants quarterly contracts should not bid on one-time flea jobs. Set the offer first, then the budget.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
- Landscaping services402
- Residential remodelers382
- Plumbing, heating and air-conditioning contractors261
- Electrical contractors211
- Painting contractors142
- New home builders115
- Excavation and site preparation contractors55
- Roofing contractors46
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Inside the account
The first month in the account
Measurement comes first; the calendar follows the calls.
1
Read the account you have
Every campaign gets read line by line. Keep what produces calls, and mark the search terms that waste money for cutting.
2
Put tracking in place first
Nothing spends until the measurement works: GA4, call tracking and conversion tags, each call and form matched to the keyword that produced it.
3
Build a page per job
Your best job type gets a campaign, an ad group and a page of its own, written around that one offer.
4
Adjust on a schedule
The account gets a daily review through month one, then a weekly one. We keep that schedule on your calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The Sarkinen account
Sarkinen Plumbing: Google Ads with a new site and SEO
The quote beside the card is Matt Johnson’s, from his time running On-Target Landscape. The card belongs to Sarkinen Plumbing, a Portland-area plumber, and covers the new site, the SEO work and the Google Ads Lithium ran for the company; the numbers on it belong to the whole engagement.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAds across the metro
Where a Sterling Heights campaign can reach
Detroit, Warren, Dearborn, Ann Arbor and Clinton can all sit inside one account, each with its own bid. Toledo, Ohio has a PPC page for businesses working across the state line. The Michigan page has the full list of cities. A city belongs in the account once your crews can serve it and the budget can reach it.
Published price
The monthly fee behind a Sterling Heights campaign
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What owners ask before funding a campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for our trade?
The number has to cover calls at a price the booked jobs can pay for. A roofing click needs a different budget from an electrical one, so the trade and the landing page set the starting point. We pick a starting number on the strategy call and change it when the call data comes in.
How soon is the account producing anything?
The phone can ring in week one, but that is not the same as a stable cost per lead. The first month is spent learning which search terms turn into calls: those stay and get more budget, the rest go. By the second month the report shows a cost per lead you can compare across campaigns.
Do we sign for six months or month to month?
Six months is the first commitment, after which the agreement rolls forward a month at a time and either side can stop it with 30 days’ notice. Management begins at $500 a month, plus ad spend. Three things move that number: the ad budget, how many channels run and the landing page work. We agree the figure before launch.
Is Google the only channel worth funding?
Not by default. Facebook, Instagram and Microsoft Ads are managed too, and one of them can be worth a trial when your buyers already spend time there or when Google clicks get too expensive. Begin with the cheapest call you can buy, then test a second platform once the tracking shows a return.
Can the report show which keyword booked the work?
Phone calls and form fills arrive tagged with the keyword and ad that produced them. The monthly report groups them by campaign and shows cost per lead. Once your team flags which leads became booked jobs, budget moves toward those campaigns.
Free action plan
Put a tracked budget behind your best jobs
Tell us the trade, which weeks fill up and what one booked job is worth. A co-founder will price the clicks in your market and sketch a budget for the year on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ