GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Sunnyvale, California
A PPC agency for Sunnyvale owners who count phone calls.
A Google Ads account for a Sunnyvale business that shows what each call costs, which keyword paid for it and which campaign it came from.
- Call tracking from the start
- A landing page per job
- Budget moved to what books
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Sunnyvale PPC, answered
Where a Sunnyvale ads budget goes first
A garage door repair search in Sunnyvale costs $73.22 a click on average, more than any other trade search here, and a landscaping search costs $0.68. Lithium Marketing builds the campaign around that gap: a trade with expensive clicks needs a landing page that converts before the budget grows, and a cheap one can be tested inside a week.
Management starts at $500 a month, plus ad spend, and the rest of the budget follows the work you can take. A remodeler's campaigns should chase the project types the crews are set up for, while a landscaper can spread a small budget across several services and keep the ones that book.
Click costs in Sunnyvale
What a Sunnyvale call costs to buy
The plumber search carries the volume: 880 searches a month in Sunnyvale at $30.72 a click on average. Pest control in Sunnyvale costs $37.41 a click on 110 searches a month, so a campaign for either trade has to know what a booked job is worth before it bids.
When we checked the plumber results page, no paid ads ran and the map sat on top. That is one snapshot of one day, so the budget should assume competition arrives and lean on the Google profile as well as the ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency sunnyvale | under 10 | not reported |
| ppc agency sunnyvale | under 10 | not reported |
| ppc management sunnyvale | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair sunnyvale | 50 | $73.22 |
| pest control sunnyvale | 110 | $37.41 |
| plumber sunnyvale | 880 | $30.72 |
| hvac repair sunnyvale | 50 | $10.88 |
| electrician sunnyvale | 210 | $10.55 |
| landscaping sunnyvale | 50 | $0.68 |
| water damage restoration sunnyvale | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 26 to 165 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sunnyvale”, as Google showed it to a searcher located in Sunnyvale. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Sunnyvale market
High-value work and a dry season
Sunnyvale's median household income is $186,170, which supports bidding on higher-value work. The page behind the ad still has to convert before the budget grows.
Summers here are long, warm and very dry, and winters are short, cool and wet. If your trade's calls follow that rhythm, roof repairs after the first rain or irrigation work in the dry months, the campaign calendar should follow it too, with the budget heavier in the weeks the phone usually rings.
- residents (2025 estimate)
- 156,577
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 63,239
- housing units
- of occupied homes owner-occupied
- 43.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.4%
- of homes built before 1980
- median home value
- $1,801,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Santa Clara County
Which county trades need a different campaign
Residential remodelers are the county's biggest group at 892, and a remodeling job is a project. Paid search for that work should aim at the project types the crews want, with a landing page that shows the finished kind of project and a form that asks for scope and timing.
Landscaping is the county's third-largest group at 508 businesses, and excavation and site preparation contractors number 78. That last group sells large jobs from a small base, so its campaign should bid on the specific work and skip the broad terms that rarely book.
County Business Patterns
Trade and home service businesses in Santa Clara County
Establishments by industry, 2023
- Residential remodelers892
- Plumbing, heating and air-conditioning contractors512
- Landscaping services508
- Electrical contractors480
- New home builders394
- Painting contractors246
- Roofing contractors141
- Excavation and site preparation contractors78
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first four weeks on a Sunnyvale account
Tracking goes in before the budget moves, and the campaigns follow what the account learns.
1
Read the account first
Whatever is running now gets reviewed: campaigns that produce calls stay, and search terms that spend without booking are listed for cutting.
2
Tie the phone to the keyword
Call and form tracking go in together, so each lead arrives attached to the keyword and the ad that produced it.
3
Build a page per job
The work you want more of gets its own campaign and a landing page built to answer the question that search asks.
4
Keep what books
After launch the account gets a daily pass through the first 30 days, then weekly, with bids moving toward the terms that booked work and away from the ones that did not.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A glass company's paid search, with the site and the search behind it
The Dixie Glass case covers three services for a Mississippi Gulf Coast company: Google Ads, the website those ads land on and the SEO that backs both, so the card's numbers belong to all three. The quote beside it is from Kevin Atiyeh, whose carpet and rug business is Atiyeh Bros.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Sunnyvale
Ads that can target the cities beside you
Bids split by city are how one account covers several towns, and the pages below show what each market costs to enter. The metro and state links cover the rest.
Published price
Google Ads fees for a Sunnyvale business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Sunnyvale owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
How big a budget does a Sunnyvale campaign need?
A budget big enough that the calls it buys cost less than the work they bring in. The trade's click price and how well the landing page turns a click into a call set the number. Garage door clicks cost the most here and landscaping the least, so the two trades get different budgets. The starting figure is agreed on the strategy call and adjusted once real costs show up.
When do the first calls arrive?
Calls usually start inside the first seven days, provided tracking is live before the budget starts. Then the account gets worked: terms that do not book are cut, the winners get more room, and cost per lead usually settles as the data grows.
What agreement covers paid search?
Six months is the usual first term, after which it becomes month to month on 30 days' notice. The fee itself is quoted up front and depends on three things: how much you put into ads, which channels we run and how much landing page work the account needs.
Do you advertise on Meta or Microsoft too?
Sometimes, when your buyers are there. Meta, on Facebook and Instagram, and Microsoft Ads are both managed by Lithium. Either can sit beside Google when your customers already use it or Google clicks in your trade get expensive, and each gets its own tracking and budget.
What does the monthly report show?
Three numbers by campaign: calls, leads and cost per lead, each attached to the keyword that produced it. Mark the leads that turned into jobs and the same report carries a campaign through to the invoice.
Free action plan
Map your first Sunnyvale campaign with a co-founder
Tell the co-founder what a booked job is worth and which months are busiest. The short video call turns those answers into a starting budget, a first campaign and a list of search terms to block.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ