GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC for Troy, New York service businesses
Troy Google Ads that judge the click by the call.
Troy service businesses get Google Ads planned around average click costs, from $500 a month in management plus ad spend, in an account they own.
- You hold the Google login
- A landing page for each kind of job
- Wasted search terms cut from the budget
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Clicks are not cheap here
Where a Troy ad budget goes first
A click on “pest control troy ny” averages $33.90, and a click on “plumber troy ny” averages $30.32. Lithium Marketing runs Google Ads for Troy service businesses, and the first job is to know what a click costs before the budget moves.
At those prices, tracking comes before more spend. The Google Ads account stays in your business name, the management fee is separate from the ad spend, and the monthly report shows calls, leads and cost per lead.
Click costs by trade
What Troy trades pay for a click
The spread across trades decides how the budget gets split. A click on “garage door repair troy ny” averages $43.24, while “landscaping troy ny” averages $3.07 and “electrician troy ny” averages $4.43.
Plumbing and pest control both hold 210 searches a month, so those trades have search volume worth buying; electrical draws 110 searches a month.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency troy ny | under 10 | not reported |
| ppc agency troy ny | under 10 | not reported |
| ppc management troy ny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair troy ny | 20 | $43.24 |
| pest control troy ny | 210 | $33.90 |
| plumber troy ny | 210 | $30.32 |
| electrician troy ny | 110 | $4.43 |
| landscaping troy ny | 50 | $3.07 |
| hvac repair troy ny | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 82 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber troy ny”, as Google showed it to a searcher located in Troy. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market behind the clicks
Why Troy clicks cost what they do
The Hudson River makes up the western border of the city and the county's border with Albany County. If your crews cross the river, a Troy-only campaign leaves those customers out; a campaign that targets the whole metro pays for clicks from towns your crews will not reach.
Rensselaer County has 64 landscaping companies, and a landscaper's budget should be judged on the calls the campaign produces, not on how many clicks it buys.
- residents (2025 estimate)
- 50,912
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 24,818
- housing units
- of occupied homes owner-occupied
- 37.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.7%
- of homes built before 1980
- median home value
- $206,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Ads beside the listings
What the Troy results page says about paid search
No ads showed when we checked “plumber troy ny”, and the local listings came first. The profile still matters: a caller who taps a listing and then lands on your page should find the same services and phone number in both places.
The profile is not the whole plan. A landing page still has to answer the first question a caller asks, and the ad copy should promise only what the page explains.
County Business Patterns
Trade and home service businesses in Rensselaer County
Establishments by industry, 2023
- Residential remodelers86
- Landscaping services64
- Electrical contractors46
- Plumbing, heating and air-conditioning contractors42
- Excavation and site preparation contractors35
- Painting contractors21
- New home builders18
- Pest control companies5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How the Troy ad account gets built
Tracking goes in first, then the campaigns follow the jobs and the months you can handle.
1
Set the account up in your name
The Google Ads account belongs to your business from the first day, and you hold the login.
2
Put a number on a click
We pull the trade click costs for the jobs you sell and set a starting budget the job value can carry.
3
Send each click to one page
Each job type gets its own landing page, with the phone number and form above the fold.
4
Cut what never calls
Search terms that never produce a call get removed, and the budget moves to the ones that do.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A three-part engagement
The engagement behind the Dixie Glass card
Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, supplies the quote beside the card. The card belongs to Dixie Glass, a Mississippi Gulf Coast glass company that hired Lithium for a website, SEO and Google Ads, and its numbers come from all three.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetWhere the campaigns can run
A paid plan can follow your map
Your ad account can follow your service map into any city on the list below, with bids set one market at a time. The New York page lists every city Lithium covers.
Published price
What the Troy Google Ads fee covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you commit a Troy ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Troy business spend on ads?
Start from what a customer is worth, then work backward. A trade with an expensive click needs a sharper page and a tighter budget than a cheap one, so the number depends on the trade and the close rate. We set it together on the strategy call and adjust after the first month.
When do the ads start producing calls?
The account is built so tracking is live on day one; calls usually follow in that first week. After that, we remove the searches that never ring the phone and move the money to the ones that do.
How does the PPC agreement work?
The first term is six months; after that it continues month to month, and 30 days' notice ends it. The Google Ads account is yours either way, the management fee is agreed before the first campaign, and it scales with ad spend, the channels and landing page work.
Can you advertise beyond Google?
Some trades need a second channel. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram; we add one when Google clicks in your trade get expensive or when your customers already spend time there. The test is small, and the report decides whether it stays.
Who owns the Google Ads account?
Your business does. The account is opened in your name, and you keep it, with its history and conversion data, if you ever leave. Lithium guarantees that ownership, so the account is never held by the agency.
Free action plan
Get a free look at your Troy ad account
Open your ad account before the call and bring the jobs you want more of. A co-founder will go through the click costs and the tracking with you and name the first change.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ