Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO for Troy, New York service businesses
Troy SEO that makes each service easy to find.
SEO for Troy service businesses runs $1,300–$3,000 a month and covers service and neighborhood pages, a finished Google profile and a report on calls and leads.
- Trade pages and town pages
- Profile, reviews and listings
- A report you can read in a minute
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Local listings first
Where a Troy SEO plan starts
When we checked “plumber troy ny”, the local listings came before everything else, and the three businesses there carried 69, 82 and 14 Google reviews. Lithium Marketing starts a Troy service business with the profile and the service pages behind it, because that is where a customer decides who to call.
No paid ads showed when we checked, so the listings and the organic results below them do the work. Facebook and Yelp also held top-10 places, which means your profile and your website should agree on the name, phone and services.
Searches in and around Troy
What Troy customers type before they choose
The trade searches are specific enough to carry their own pages. “plumber troy ny” draws 210 searches a month, and so does “pest control troy ny”; “electrician troy ny” draws 110.
The same logic applies to smaller trades. A painting page has to show the prep and the finish, and the finished rooms, because the quote is for the whole process.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency troy ny | under 10 | not reported |
| seo company troy ny | under 10 | not reported |
| seo services troy ny | under 10 | not reported |
| seo troy ny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 82 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber troy ny”, as Google showed it to a searcher located in Troy. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city behind the searches
Where Troy's older housing changes the page plan
The median home in Troy dates to 1938, and 82.7% of Troy's homes predate 1980. A page that explains one job clearly beats a page that lists ten, so the site gets a page per service.
Lansingburgh was a separate village before it became part of Troy, and Lansingburgh is thus often referred to as “North Troy.” The old naming still helps: the neighborhood south of Washington Park was referred to as South Troy, so a page with that name reads like a local wrote it.
- residents (2025 estimate)
- 50,912
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 24,818
- housing units
- of occupied homes owner-occupied
- 37.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.7%
- of homes built before 1980
- median home value
- $206,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's trade mix
Which county trades need a page first
Rensselaer County has 42 plumbing, heating and air-conditioning contractors. The page that earns the call shows the services, the service area and a phone number without a scroll.
A painting contractor works a different market, with 21 painting companies in the county and customers who usually plan a project before they call.
County Business Patterns
Trade and home service businesses in Rensselaer County
Establishments by industry, 2023
- Residential remodelers86
- Landscaping services64
- Electrical contractors46
- Plumbing, heating and air-conditioning contractors42
- Excavation and site preparation contractors35
- Painting contractors21
- New home builders18
- Pest control companies5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer's first months
How the SEO work gets ordered in Troy
The technical fixes come first, then the pages and the profile, then the links that help both.
1
Map every search to a page
List the services and Troy neighborhoods you want, then check which page answers each search today.
2
Rewrite the pages that lose the click
Thin service pages get a clear offer, photos and answers, and missing town pages get written.
3
Tighten the profile and the listings
The Google Business Profile, Facebook and Yelp all carry the same name, phone and services.
4
Build links after the pages are ready
Links go to the pages that already bring calls, and the monthly report shows what moved.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A Portland glass company
Town & Country Glass: website, SEO and Google Ads together
The card belongs to Town & Country Glass, a commercial glass company in Portland. Its numbers come from three pieces of Lithium work: a new website, SEO and Google Ads. Dave Turin, who runs Dozer Dave, an excavation company, is quoted beside it.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAcross the river
SEO pages for the towns around Troy
The SEO pages below start with Albany across the river, then Schenectady and Poughkeepsie. The Vermont and Massachusetts cities are linked below too, and the state page lists every other city.
Published price
What the Troy SEO retainer covers
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Troy SEO questions before you sign
Still curious?
Call (503) 766-5964 or email [email protected].
What moves a Troy SEO price inside the range?
The number of services and towns you want covered, how thin the site is now and how many pages need writing. A single-location electrician who wants more repair work sits near the bottom of the range. A remodeler with a dozen project types and pages for six towns needs more work each month.
How long before the pages bring calls?
Technical fixes usually show inside 30 days. Local and long-tail rankings typically take 60 to 90 days, and the report shows calls from the first month.
Do we need a new website before SEO?
It depends on the site. If the site is slow on a phone, or its pages do not explain the services, the website comes first because SEO sends customers to those pages. If the site is sound, the retainer works with what you have.
Who owns the site and the profile work?
You do. The website, the domain and the Google Business Profile stay in accounts with your name on them, so the work continues to belong to your business if the retainer ends.
What does the monthly report show?
Calls and leads, the work finished that month, and any change in the profile or a page. The phone count sits on the same page as the ranking data, so the retainer is judged on calls, not on a position.
Free action plan
Bring your site to a Troy search review
Bring your site and the services you want to grow. A co-founder reads the pages with you on video and points to the ones that need work first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ