Utica PPC on an account you own, priced against what each click costs.

It depends on the trade and on the page. A pest company buying the priciest clicks in the table needs more room than an electrician buying the cheapest, and a page that turns visitors into calls lowers what a call costs. We set the opening number together, then adjust it once the account has real call costs.

You do. The account is opened in your business name, so the history, the billing and the conversion data stay with you if the engagement ends. The management fee is quoted separately from ad spend in the proposal.

Calls typically start in the first week, once tracking is live and the campaigns point at the right searches. Then the wasted search terms come out and the budget follows the terms that produce calls, which is where cost per lead starts to settle.

It covers the management, not the clicks. Management starts at $500 a month, plus ad spend, and the fee grows with the spend, the channels and any landing pages; the proposal puts the number in writing before the first campaign runs.

Google first, because that is where the searches are. Microsoft Ads and Facebook or Instagram ads can be added later, and the management fee moves with the channels Lithium runs. Add a second channel when your own customers already use it, not because a competitor does.