GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid search with a job to do
A PPC agency helping Virginia Beach businesses buy better sales leads.
Track average lead costs by campaign for your Virginia Beach business, with Google Ads built around the jobs you want.
- Search terms checked against jobs
- Ads linked to matching service pages
- Calls and forms in campaign reports
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the click needs to earn
Virginia Beach PPC starts with the economics of your jobs
Lithium Marketing plans and runs PPC campaigns for Virginia Beach service businesses around the jobs that can support the advertising cost. The average click for “garage door repair virginia beach” is $64.64. Before increasing spend, we need to know that the landing page explains the offer and the report records the resulting leads.
A low click price is not the goal by itself. We compare each campaign's average cost per lead with your team's feedback on booked work, then adjust search terms, ads and budgets. You can see which services deserve more investment and which need a better offer or page before spending further.
Treat each service as its own budget decision
Clicks have different prices and jobs have different values
Roofing searches illustrate why the landing page matters: “roofing company virginia beach” averages $43.87 per click. A repair ad should take someone to repair information, with the next step visible. We review search terms for mismatches and stop paying for searches outside the work you sell.
At $8.94 per click on average, “landscaping virginia beach” calls for a different starting budget. A recurring maintenance lead and a large installation estimate also have different values to the business. We separate those offers where needed and judge them using their own campaign results.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency virginia beach | 10 | not reported |
| google ads agency virginia beach | under 10 | not reported |
| ppc management virginia beach | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair virginia beach | 390 | $64.64 |
| hvac repair virginia beach | 390 | $53.99 |
| roofing company virginia beach | 590 | $43.87 |
| plumber virginia beach | 1,600 | $34.62 |
| water damage restoration virginia beach | 70 | $33.66 |
| pest control virginia beach | 1,300 | $28.62 |
| electrician virginia beach | 590 | $25.12 |
| landscaping virginia beach | 720 | $8.94 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 590 to 770 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber virginia beach”, as Google showed it to a searcher located in Virginia Beach. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget for capacity and coverage
Use your schedule to decide when and where to advertise
Virginia Beach's long summer runs from late May through late September and is often hot and humid. If your bookings rise during that period, prepare the campaign and landing pages before you need the leads. We use your booking history and available capacity to decide when a budget change makes sense.
The land area of Virginia Beach is 244.72 square miles. An ad target that covers the whole city should match your service coverage. We check the locations producing leads, then narrow or expand targeting around the places where your crews can take work.
- residents (2025 estimate)
- 453,737
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.2%
- population change, 2020 to 2025
- housing units
- 191,294
- housing units
- of occupied homes owner-occupied
- 65.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.7%
- of homes built before 1980
- median home value
- $382,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Compete on the offer
Tell a customer what the appointment is for
The business record for Virginia Beach city counts 27 roofing establishments. A roofer's ad should explain the job being offered, then the page should show how to request it. A repair inspection and a replacement estimate need different wording even when the same crew performs both.
For landscaping, Virginia Beach city records 164 establishments. We make an advertiser's offer recognizable with service details and examples of the work. Across trades, including plumbing and electrical, the ad and landing page need to agree before a campaign's lead cost tells you much about the offer.
County Business Patterns
Trade and home service businesses in Virginia Beach city
Establishments by industry, 2023
- Residential remodelers267
- Plumbing, heating and air-conditioning contractors175
- Landscaping services164
- Electrical contractors97
- New home builders95
- Painting contractors72
- Pest control companies37
- Roofing contractors27
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch with measurement ready
Use booked jobs to guide campaign changes
The campaign begins with a defined service, a working page and a way to measure customer contact.
1
Check the account and sales goal
We inspect existing campaigns and discuss which jobs your team wants. If you are starting fresh, the service list and budget guide the first campaign.
2
Connect the offer to the landing page
We align the search terms, ad text and service explanation. Call and form tracking is tested before the campaign goes live.
3
Review early search terms closely
Campaigns receive daily optimization for the first 30 days, followed by weekly reviews. We adjust targeting, bids and search terms as the account produces data.
4
Reinvest where the jobs support it
Reports show calls, leads and the average cost per lead for each campaign. Your booking feedback helps us decide which services should receive more of the budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising results in context
Dixie Glass paired advertising with website and search work
Dixie Glass serves customers on the Mississippi Gulf Coast. Lithium's engagement included Google Ads, web design and SEO, with results across those services documented in the case study. Beside it, Chris Martin discusses working with Lithium for Mt. Hood Pro Painting in his own words.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingTarget the cities that pay their way
Compare another advertising market before expanding
Follow the PPC links to examine Norfolk, Chesapeake and other nearby markets independently. Hampton, Suffolk, Newport News, Richmond and the Virginia overview can help you plan the next service area to advertise.
Published price
Separate campaign spend from the management fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before putting a Virginia Beach ad budget to work
Still curious?
Call (503) 766-5964 or email [email protected].
What do your PPC fees cover, and what changes them?
The management fee covers campaign setup, tracking, optimization and reporting; ad spend pays for the ads. Ad spend, channels and landing page work affect the fee. We review the website and account before pricing the scope, so your proposal separates launch work, ongoing management and the advertising budget.
How do you decide the starting advertising budget?
We work backward from the services you want to book, their value to your business and the click prices in your market. Your capacity matters too. A budget must allow a fair test while remaining affordable; once campaigns run, lead costs and booking feedback guide adjustments.
When can a campaign begin bringing customer responses?
Initial Google Ads results typically appear within the first week of running campaigns. Profitability takes more than an early response: we need to review the searches, lead quality and jobs booked. Tracking is in place at launch so those decisions use campaign results from the start.
Can our report include which leads became paying jobs?
Booking and revenue records can strengthen reporting when your systems capture them reliably. We check the available CRM data and import options before agreeing how to connect it. The regular report covers calls, leads and average lead costs by campaign; your team supplies the sales outcome that makes those figures easier to judge.
Is Google the only ad platform you can run for us?
Lithium also runs Microsoft Ads, Meta ads and LinkedIn advertising. We recommend a channel when its audience suits your offer and budget. Expanding to another platform needs its own measurement and creative plan, so we settle those requirements before dividing the spend.
Free action plan
Work out a Virginia Beach PPC budget with a co-founder
Bring the ad account numbers you want to improve and a link to the landing page. During a short video call, a co-founder will help choose the first campaign to tackle and outline its budget in a free PPC plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ