SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Walla Walla, Washington
Walla Walla PPC that prices each trade's clicks before launch.
Walla Walla trades get Google Ads in an account they own, with calls and leads reported by campaign, from $500 a month plus ad spend.
- Clicks priced before they run
- Budgets moved by trade
- Calls reported by campaign
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the ad budget goes
What a Walla Walla click is worth
The plumber search we captured opened with four paid ads, ahead of the local listings. Lithium Marketing runs Google Ads for Walla Walla trades from an account in your name and reports the calls, the leads and the cost per lead, not impressions.
The cost gap is wide: an HVAC click in Walla Walla averages $27.04, while a landscaping click averages $1.55. At those prices the first decision is which trade gets the budget, not how many keywords to add.
The trade click table
What Walla Walla clicks cost, trade by trade
Plumbing draws about 260 searches a month, the most of any trade here, and a plumbing click averages $13.41. At that price the account needs a landing page that can turn a burst pipe call into a booked visit, not a catalog page.
Pest control draws about 90 searches a month, and a pest click averages $13.76. A garage door repair click averages $4.87, the cheaper end of the table, and it still needs a page built for that one job.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency walla walla | under 10 | not reported |
| ppc agency walla walla | under 10 | not reported |
| ppc management walla walla | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair walla walla | 10 | $27.04 |
| pest control walla walla | 90 | $13.76 |
| plumber walla walla | 260 | $13.41 |
| roofing company walla walla | 50 | $8.44 |
| electrician walla walla | 50 | $4.87 |
| garage door repair walla walla | 40 | $4.87 |
| landscaping walla walla | 90 | $1.55 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 39 to 1,100 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber walla walla”, as Google showed it to a searcher located in Walla Walla. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Walla Walla market
Ad budgets around cold snaps and older homes
Winters in Walla Walla can be fairly cold. If a cold stretch brings a run of heating calls, the budget should be ready to move that week, not spread flat through the year.
60.3% of Walla Walla County's housing was built before 1980, so repair and replacement are both worth a campaign. They sell different jobs, so each one needs its own ad and its own landing page.
- residents (2025 estimate)
- 34,058
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 14,237
- housing units
- of occupied homes owner-occupied
- 57.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 68.4%
- of homes built before 1980
- median home value
- $393,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Walla Walla County
Which trades are worth the paid click
Walla Walla County has 33 landscaping services, the largest trade group in the county, and a landscaping click averages $1.55. That price lets a landscaper test a campaign for each service before putting the whole budget behind one.
Walla Walla County has 3 pest control companies, a small field where the ad has to carry the offer. A recurring plan and a one-time treatment are separate offers, so each needs its own page and the ad should say which one it is selling.
County Business Patterns
Trade and home service businesses in Walla Walla County
Establishments by industry, 2023
- Landscaping services33
- New home builders30
- Residential remodelers28
- Plumbing, heating and air-conditioning contractors22
- Electrical contractors14
- Excavation and site preparation contractors14
- Painting contractors12
- Roofing contractors5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of Walla Walla Google Ads
The account opens in your name, tracking goes in, and the campaigns follow the trades that pay.
1
Open the account in your name
You own the Google Ads account from the first day, so the history and the billing stay with your business.
2
Put conversion tracking in
GA4 and call tracking are wired in before the first campaign, so the report starts with real numbers.
3
Build one landing page per job
Each campaign points at a page for that job, with the phone number and the offer in the first screen.
4
Tune daily, then weekly
Bids and search terms get adjusted daily through the first 30 days, then weekly against the calls and cost per lead in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The Google Ads side of the Byers Septic case
Three kinds of work for Byers Septic Service sit behind the conversion rate on the card: Google Ads, a new website and an SEO program. Daniel Busby of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, adds his own account beside it.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Walla Walla
The same ad account for the next town
A single account can hold a separate budget for each town you serve, and the report breaks the calls out the same way. Start with the nearest town you work in; the links below open its PPC page, and the state directory covers the rest of Washington.
Published price
The management fee for Walla Walla Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Walla Walla Google Ads questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Walla Walla business spend on ads?
Start with what a call is worth to you and what the trade's clicks cost. A cheap click and an expensive one need different budgets to buy the same number of calls. The management fee starts at $500 a month, plus ad spend, and the ad budget is set separately.
When do the first calls come in?
The first campaigns usually produce calls in the first week, once tracking is in place. The first month is when the search terms get cleaned up, and the report counts calls and leads from the start.
Who owns the Google Ads account?
You do. The account is opened in your name, and Lithium works inside it. If you ever move the work elsewhere, the account, its history and its billing stay with your business.
Do you advertise anywhere besides Google?
Usually Google first. Microsoft Ads and Meta ads on Facebook and Instagram are available, and a second channel goes in when your customers already use it or the Google click price in your trade makes it worth testing. The monthly report decides whether it stays.
How do we know which ads bring work?
Start with the report: the calls, the leads and the cost per lead, campaign by campaign. Then mark the leads that turned into work, and the next month's budget follows the campaigns that produced them. That is how a campaign earns more spend.
Free action plan
Price the clicks before the budget goes live
Give us the trade, the towns and the jobs you want. A co-founder will price the Walla Walla clicks for that work and lay out the first month's budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ