FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Wenatchee, Washington
Wenatchee service businesses get Google Ads built around the calls their jobs can carry, on an account they own, with call tracking and a published fee.

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PPC answered first
Lithium Marketing runs Google Ads for Wenatchee service businesses to bring in calls at a price the work can carry. The click sets the starting number: “pest control wenatchee” averages $44.21 per click on 170 searches a month, and “plumber wenatchee” averages $29.00, so a budget that fits one trade is wrong for the next.
The account is in your name from the start, the management fee is from $500 a month, plus ad spend, and the budget moves toward the searches that produce calls. Nothing about the account is hidden from you, including the cost per lead it produces.
Clicks in Wenatchee
“landscaping wenatchee” averages $10.39 per click and “electrician wenatchee” averages $7.81; the pest and plumbing clicks in the table cost far more. A campaign for one of those trades starts at a different number than the others, and pretending otherwise wastes the first month.
The page for “plumber wenatchee” opened with the Map Pack and carried no paid ads at all when we looked. One search on one morning is a snapshot, so treat the profile as the floor the campaign stands on, never as something the ads replace.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wenatchee | under 10 | not reported |
| ppc agency wenatchee | under 10 | not reported |
| ppc management wenatchee | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control wenatchee | 170 | $44.21 |
| plumber wenatchee | 720 | $29.00 |
| roofing company wenatchee | 90 | $11.71 |
| landscaping wenatchee | 260 | $10.39 |
| electrician wenatchee | 210 | $7.81 |
| garage door repair wenatchee | 110 | $7.34 |
| hvac repair wenatchee | 90 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber wenatchee”, as Google showed it to a searcher located in Wenatchee. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wenatchee market
Wenatchee has cold winters and hot, dry summers, so a campaign that spends the same amount every month is guessing. If a trade's calls come with the first cold week, the budget should be heavier in those weeks and lighter in the ones around them.
The same logic applies to the page a click lands on. A paid visitor should see the service that was advertised, the city it was advertised in and a phone number on the first screen, because a click that lands on a general homepage has already cost you and taught you nothing.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Chelan County
Chelan County has 6 pest control companies, and their search carries the highest click price in the table. A short list of businesses does not make a cheap click; the price follows what the job is worth to the companies bidding on it.
Chelan County's occupied homes are 64.6% owner-occupied, so a repair ad that reaches an owner is talking to the person who can approve the job. Whether a click at $29.00 is worth buying depends on what the work behind it is worth, and that is the number we start from.
County Business Patterns
Trade and home service businesses in Chelan County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The tracking goes in before the budget moves, and the campaigns follow your trade's click price after that.
Whatever is live gets read first: the search terms worth keeping stay, and the ones that eat the budget go on a list.
GA4, call tracking and conversion tags go in so calls and forms are counted, and the account stays in your name.
A drain cleaning campaign and a furnace replacement campaign get their own landing page and their own budget.
After the first 30 days the account moves to a weekly review: search terms out, budget toward what produced calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
F&W Fence Co. is the case on the card. Lithium built its website, ran its SEO and managed its Google Ads, and the card shows where that work left the fence company. Kevin Atiyeh, who runs Atiyeh Bros, a carpet and rug business, explains in the quote why he recommends Lithium.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPPC beyond Wenatchee
A campaign can start in one city and add another from the pages below, each with its own click figures. Adding a market is a budget question, not a new account: the same Google Ads account covers all of them.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Enough to buy calls at a price your jobs can carry. A trade at $44.21 per click and a trade at $7.81 do not need the same monthly budget, so the starting figure follows your click price and what a job is worth, not a rule of thumb. You and a co-founder pick the number on the strategy call, and the first month of real costs decides whether it moves.
The campaigns usually produce their first calls inside the first week. After that the work is subtraction: search terms that never lead to a call get cut, the rest get more budget, and the cost per lead is reviewed as the account collects data.
Six months is the first term, and after it the agreement rolls a month at a time with 30 days' notice. Pricing is set out in the proposal, and the only things that change it are ad spend, extra channels and landing page work; your ad budget is a separate line that stays yours.
Sometimes, and the first channel has to prove itself before a second one starts. Lithium also buys Microsoft Ads and Meta ads on Facebook and Instagram, and we add a second channel only when the first one's calls and cost per lead are clear.
The monthly report shows the calls and leads the campaign produced and the cost per lead behind them. If your staff marks which callers turned into jobs, that view gets sharper, and the budget moves toward the campaigns that produced the work.
Free action plan
Bring your trade, the weeks that fill the calendar and the value of a typical job. A co-founder will set the click price against that number on a short video call and show where the first month's budget belongs.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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