PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC for West Fargo service businesses
West Fargo PPC that starts with one job type and shows the cost per lead.
A West Fargo ad budget can start with one job type, a number you set and a report that shows calls, leads and cost per lead.
- A budget you set
- Search terms reviewed weekly
- Cost per lead each month
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One job type, one budget
What a West Fargo ad test should answer
“garage door repair west fargo” records 20 searches a month, and a click on it averages $2.01. That volume supports a test, so the first budget stays small. Lithium Marketing builds the first campaign around a single job type, then reads the calls, leads and cost per lead before adding budget. The Google Ads account is in your name from the start, and management runs from $500 a month, plus ad spend.
A click on “landscaping west fargo” also averages $2.01, yet the two jobs carry different value to a business. A repair call may be small and urgent; a landscaping project may be larger and slower. The campaign has to be judged against the jobs you want, not against the click price alone.
The search behind the click
Where a West Fargo ad budget meets a real request
The results page we checked for “plumber west fargo” carried no paid ads, and the map listings came first. An ad in that market has to sit beside a working profile and a page that can take the call.
A campaign buys searches, not jobs. The report shows calls, leads and cost per lead by campaign, and the account history stays with you because you own the account. When the numbers say a job type is not worth the spend, pausing it is part of the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency west fargo | under 10 | not reported |
| ppc agency west fargo | under 10 | not reported |
| ppc management west fargo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair west fargo | 20 | $2.01 |
| landscaping west fargo | 40 | $2.01 |
| pest control west fargo | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 353 to 1,900 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber west fargo”, as Google showed it to a searcher located in West Fargo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
A campaign that fits the city
Set the ad map to the work you can reach
West Fargo covers 16.175 square miles of land and shares a border with Fargo. A campaign that targets the metro by name can spend money on addresses your crews will not reach, so the targeting should follow the towns you serve.
Cass County lists 23 roofing contractors and 81 electrical contractors. A roofer and an electrician do not buy the same search, and a shared budget hides which one produced the call. Each service gets its own campaign, its own landing page and its own budget line.
- residents (2025 estimate)
- 41,175
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.6%
- population change, 2020 to 2025
- housing units
- 16,560
- housing units
- of occupied homes owner-occupied
- 64.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 19.4%
- of homes built before 1980
- median home value
- $321,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
Why one West Fargo campaign is not enough
A campaign that mixes drain cleaning, roof repair and a kitchen remodel teaches the account nothing. The searches, the intent and the value of the job are different, and the report cannot tell you which one worked if they share a budget.
Cass County has 73 residential remodelers and 82 landscaping companies. Both are crowded fields, so the ad copy has to say what this crew does that the next remodeler or landscaper does not.
County Business Patterns
Trade and home service businesses in Cass County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors90
- Landscaping services82
- Electrical contractors81
- New home builders79
- Residential remodelers73
- Excavation and site preparation contractors36
- Painting contractors32
- Roofing contractors23
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
How a West Fargo Google Ads account gets built
Tracking and the landing page go in before the budget grows.
1
Name the jobs worth buying
You list the work you want and the requests you would turn down, so the campaign has a boundary before it has a budget.
2
Put the account in your name
The Google Ads account is opened in your business’s name, with Lithium working inside it as the manager. The history stays with you.
3
Build one page per job
Each campaign points at a page that repeats the offer, the service area and the phone number, not at the homepage.
4
Review the terms that waste spend
Search terms are checked daily in the first 30 days and weekly after that, with bids adjusted against calls, leads and cost per lead.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid work in context
The Sarkinen Plumbing account and the work around it
The plumbing company on the card is Sarkinen, which works the Portland area. Lithium built its website, ran the SEO and managed the Google Ads, so no single channel owns the result. Atiyeh Bros sells carpet and rugs; its owner, Kevin Atiyeh, supplies the words beside the card.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAds beyond West Fargo
Add a town only when the crews can reach it
Ad targeting follows the crews, not the metro name, and Fargo is its own market. Compare the nearby PPC pages before adding a city; two of them are in South Dakota, and the North Dakota page covers the rest of the state.
Published price
What PPC management costs in West Fargo
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
West Fargo advertising questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What is a sensible first ad budget in West Fargo?
Set it from the value of the work, not from a round number. Management starts at $500 a month, plus ad spend, and the ad budget is separate. A garage door repair at $2.01 a click can pay for itself on a couple of calls, while a remodeling job can carry a larger test. We agree the first budget together and change it when the report shows a real cost per lead.
When do the first calls arrive?
Initial results typically show within the first week the campaign runs with tracking in place. The first 30 days are for cutting search terms that never produce a call and moving budget toward the ones that do. Early calls are a signal, not a forecast for the year.
How is the management fee set?
Two numbers make up the cost: what Lithium charges to run the account and what Google charges for clicks. The first follows the ad spend, the channels in play and any landing page work; we agree on it before launch. The second is your ad budget, and it stays in your control.
Who owns the Google Ads account?
You do. The account is in your business’s name, and Lithium works inside it as the manager. If you ever move the work elsewhere, the campaign history and the account stay with you.
Can we advertise on more than Google?
Google is usually the first channel, not the only one. Lithium can also run Microsoft Ads, plus Meta ads on Facebook and Instagram, when the offer and the audience justify it. Another channel gets added after the report shows what it returns.
Free action plan
Map your first campaign before you spend
Send the services you want to advertise, the towns you cover and the budget you can test. On a short video call, a co-founder goes through click costs and the landing page plan, then sets the first campaign boundary.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ