GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in West Palm Beach, Florida
West Palm Beach PPC that traces each call back to the keyword.
Google Ads for West Palm Beach service businesses show which keyword each call came from, with management from $500 a month plus ad spend.
- Calls tied to their keyword
- Landing pages built for one job each
- Spend moved toward booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in West Palm Beach, answered
What a West Palm Beach click is worth
Google Ads for a West Palm Beach service business start with the price of a click, because that number sets the budget. In West Palm Beach, a water damage restoration click costs $18.89 and pest control sits at $40.40, so one budget cannot cover both trades the same way.
At those prices, tracking comes before budget. Lithium Marketing adds call tracking and conversion tags first, then builds a landing page for each kind of job you want, because an account that cannot tie a call to its keyword is guessing.
Click costs in West Palm Beach
What each trade search costs to buy
In West Palm Beach, click costs run from $7.47 for landscaping to $75.99 for garage door repair. Each trade gets its own budget line, since one blended figure hides which clicks pay.
Demand is thin on the label itself: 20 searches a month mention PPC in West Palm Beach, so the campaigns target trade phrases. The report counts calls, leads and cost per lead. A paid slot is not a fixture: no paid ad appeared on the plumber search when we checked, and what fills that space shifts with the budget, the searcher and the hour.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency west palm beach | 10 | not reported |
| ppc management west palm beach | 10 | not reported |
| google ads agency west palm beach | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair west palm beach | 260 | $75.99 |
| plumber west palm beach | 1,000 | $42.22 |
| pest control west palm beach | 1,300 | $40.40 |
| roofing company west palm beach | 480 | $36.67 |
| electrician west palm beach | 390 | $19.71 |
| water damage restoration west palm beach | 140 | $18.89 |
| landscaping west palm beach | 320 | $7.47 |
| hvac repair west palm beach | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 922 to 1,200 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber west palm beach”, as Google showed it to a searcher located in West Palm Beach. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The West Palm Beach market
When the calls come and when to fund them
West Palm Beach has a wet season from May through October that is hot and humid, and the period from November through April is warm and drier. If your calls bunch up in the wet months, the budget should build before them and peak inside them; if the work is outdoor, the dry months carry the jobs.
Growth here happened north and south in a linear fashion, so the city runs long and the work is spread along that line. Campaigns set by neighborhood keep the budget near the jobs you want.
- residents (2025 estimate)
- 127,189
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.4%
- population change, 2020 to 2025
- housing units
- 62,464
- housing units
- of occupied homes owner-occupied
- 50.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 37.7%
- of homes built before 1980
- median home value
- $414,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Palm Beach County
Which trade searches carry the budget
Pest control draws 1,300 searches a month in West Palm Beach and landscaping draws 320. The two budgets should reflect that difference, and each campaign gets its own line.
Plumbing draws 1,000 searches a month in West Palm Beach, so there is room to test a second landing page against the first and keep the one that brings in more calls.
County Business Patterns
Trade and home service businesses in Palm Beach County
Establishments by industry, 2023
- Landscaping services1,042
- Residential remodelers888
- Plumbing, heating and air-conditioning contractors711
- Electrical contractors568
- New home builders440
- Painting contractors371
- Pest control companies221
- Roofing contractors146
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Opening a West Palm Beach ads account
The account gets measured before it gets bigger, and your busiest months decide where the money sits.
1
Read the account first
We go through what is running, keep the campaigns that already produce calls and flag the search terms that have been eating budget.
2
Follow each call to its source
GA4 and call tracking show which keyword, ad and landing page started each call and quote request.
3
Split the account by service
Every service you want more of gets its own campaign, landing page and budget line.
4
Daily bids in month one
The first month gets daily bid and search-term work, and after that the account is reviewed weekly against the months you said matter most.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Gulf Coast glass case: website, SEO and Google Ads
Marc Rickabaugh of Rickabaugh Construction gives the quote beside the card, and his own website and SEO work came from Lithium too. The numbers on the card belong to Dixie Glass, a Mississippi Gulf Coast glass company in business since 1946, whose website, SEO and Google Ads all came from Lithium.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround West Palm Beach
Ads that can point at the cities nearby
Bids can be set differently for each city, so the campaign does not need one budget for the whole metro. The cities below carry their own ads pages, and the Florida page lists the other cities.
Published price
The management fee, and what sits outside it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from West Palm Beach owners
Still curious?
Call (503) 766-5964 or email [email protected].
How do I set a starting ad budget?
Start from what a booked job is worth and work backward. Your trade's click cost sets the floor, and the landing page decides how many of those clicks call, so the first month is a measurement, not a guess. The starting number gets set with you on the strategy call.
How soon do the first calls arrive?
Most accounts see calls inside the first week, once tracking is live. After that the work is subtraction: search terms that never turn into a call get cut, and their budget moves to the ones that do.
What does PPC management cost, and what changes it?
Management starts at $500 a month, plus ad spend. What moves it is the size of the budget, the channels you want and whether the landing pages need building, and we fix the number before the first campaign goes live.
Do other ad channels deserve a budget?
Only when they earn it. Microsoft Ads and Facebook and Instagram ads are managed here too, and the case for them is either an audience that already lives there or a Google click that costs more than the channel returns. The tracking decides, not the pitch.
What does the monthly report show?
The report shows calls, leads and cost per lead, campaign by campaign, with the keyword and ad behind each call. Mark the ones that turned into work and the report shows which campaign produced them.
Free action plan
Find a starting ad budget for your trade
One short video call with a co-founder covers the click costs for your trade, the months that carry the year and a starting budget. Have the value of a booked job ready.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ