FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in West Valley City, Utah
West Valley City Google Ads that put the budget where the calls are.
A click on “plumber west valley city” averages $93.95, so West Valley City campaigns start with tracking that ties each call to its keyword.
- Each call tied to its keyword
- A landing page per service
- Reports in calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
West Valley City PPC built around what a click costs
A click on “garage door repair west valley city” averages $36.78, and a plumbing click costs more, so a campaign here can spend real money before anyone answers the phone. Lithium Marketing starts your account with conversion tracking, then builds the landing pages and search terms that decide whether those clicks turn into work.
Cheaper clicks exist, and they are not all better. “pest control west valley city” runs $18.11 a click on 260 searches a month, while “landscaping west valley city” runs $8.49. The job behind the click sets the budget: a treatment call and a landscaping project are worth different amounts, and the account should be built around what a booked job is worth to you.
Searches and click prices
Which searches deserve the budget first
On the day we checked, no paid ads showed on the page for “plumber west valley city”. That says nothing about tomorrow, and it does not mean the clicks are cheap: the prices in the trade table are what a business pays when it runs them. A campaign here starts small, with tracking on, and proves its cost per lead before the budget grows.
“electrician west valley city” draws 390 searches a month, and “plumber west valley city” draws 210. Both trades can buy those clicks, but the account should not judge a campaign by clicks alone. The report ties each call to its search term, so a month of spend ends with a cost per lead you can compare with what a booked job pays.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency west valley city | under 10 | not reported |
| ppc agency west valley city | under 10 | not reported |
| ppc management west valley city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber west valley city | 210 | $93.95 |
| garage door repair west valley city | 70 | $36.78 |
| pest control west valley city | 260 | $18.11 |
| landscaping west valley city | 10 | $8.49 |
| electrician west valley city | 390 | not reported |
| hvac repair west valley city | 10 | not reported |
| water damage restoration west valley city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 20 to 531 Google reviews each
- Directories in the top 10
- MapQuest, Three Best Rated, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber west valley city”, as Google showed it to a searcher located in West Valley City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The ground you cover
Set the budget by the ground you cover
West Valley City covers 35.8 square miles of land, with Salt Lake City to the north, Magna to the west and Taylorsville and Kearns Township to the south. A campaign set to the whole city reaches searchers who may be closer to another company in one of those places, so the location settings and the service-area line on the landing page have to agree.
If your crews only cross the Jordan River for certain jobs, say so in the ad and on the page. The campaign should buy the ground you work, and the monthly report should show which searches produced calls.
- residents (2025 estimate)
- 137,491
- residents (2025 estimate)
- population change, 2020 to 2025
- -2%
- population change, 2020 to 2025
- housing units
- 41,433
- housing units
- of occupied homes owner-occupied
- 72.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.3%
- of homes built before 1980
- median home value
- $419,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding in the county
Bidding on a crowded county
Salt Lake County has 134 roofing contractors and 255 painting contractors. A campaign for either trade can lead with a page that explains the work and a form that asks enough to price it, because a cheap click on a planning search is worth less than a call that turns into a scheduled job.
Repair trades buy differently. When a plumbing or garage door caller needs someone now, the landing page puts the phone first and the form second, and after-hours calls get tracked the same way as the ones that came at noon.
County Business Patterns
Trade and home service businesses in Salt Lake County
Establishments by industry, 2023
- Landscaping services500
- Plumbing, heating and air-conditioning contractors481
- Residential remodelers467
- Electrical contractors385
- New home builders363
- Painting contractors255
- Excavation and site preparation contractors135
- Roofing contractors134
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the account gets set up
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
1
Start with the numbers you have
Any current campaign gets read first: which searches produced calls, which ones only cost money, and whether the conversions are honest.
2
Set the tracking before the budget
Forms, calls and booked jobs each get a value, so the account can tell a cheap lead from an expensive one.
3
Write the page for one job
A landing page that answers the ad's promise, with the phone where a thumb can reach it and a short form behind it.
4
Change bids on a schedule
The first 30 days get daily attention; after that the account is reviewed weekly against what your crews can take.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
An account you can inspect
The fence company's website, SEO and Google Ads
The numbers on this card belong to F&W Fence Co., a fence contractor that hired Lithium for the Google Ads account, the website and the SEO. Read them as one result. The quote beside it is Chris Martin's, from Mt. Hood Pro Painting.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround the valley
PPC when the service area crosses a city line
Nothing stops a campaign from targeting two or three cities at once. Each city you add can get its own budget line, the PPC pages linked below show what a campaign looks like there, and the Utah page shows every city Lithium works in.
Published price
What PPC management costs in West Valley City
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget questions before the first campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we spend on ads here?
The budget has to be enough to buy the calls your crews can handle, at a click price your jobs can cover. One booked job matters more than a hundred visits at these click prices. The management fee starts at $500 a month, plus ad spend, and the media budget is set separately from it.
How will we know which ads produce work?
The report is built from call and form tracking, so it lists calls, leads and cost per lead for each campaign. When your team marks which leads became jobs, that column becomes the one we spend against.
What if we already run ads with another agency?
We read the account before changing it: which campaigns produce calls, which search terms waste money and whether the conversions are wired correctly. You keep the account and its history, and the work starts with what the data already shows.
Can we advertise outside Google?
Microsoft Ads and Meta ads on Facebook and Instagram are managed channels too. We add one when the Google account proves what a lead costs and the other channel can reach the same customer for less, and never before the tracking can compare them.
What happens if we pause the campaign?
Spending stops the day you say so, and the account keeps its history for a restart. The first six months are a committed term; after that it rolls month to month, and 30 days' notice ends it.
Free action plan
Price your next campaign before you spend
Tell us what a booked job is worth, the work you can take this month and the account you already run. A co-founder prices your trade's clicks with you on video and picks the first campaign.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ