Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in White Plains, New York
White Plains PPC measured in cost per lead.
White Plains service businesses get Google Ads with call tracking, a page per job and a fee from $500 a month in management, plus ad spend.
- Calls tied to the keyword that paid
- A page for the work you want
- A budget plan for your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in White Plains, answered
What a White Plains click costs before you bid
White Plains service businesses hire Lithium Marketing to run Google Ads, and the budget follows the searches that produce calls. An average click on “garage door repair white plains” runs $21.42 and one on “plumber white plains” runs $18.43, so the first task in the account is learning which searches pay and which only spend.
The management fee runs from $500 a month, plus ad spend, and the Google Ads account is in your name from the first day. Lithium works inside it, so the account, its history and its conversion data stay with your business if you ever move the work elsewhere.
Click costs in White Plains
Four trades, four click prices
The spread between trades is wide. “pest control white plains” costs about $14.29 a click, “landscaping white plains” about $6.35 and “electrician white plains” about $4.26, so the budget that buys a call differs by trade.
Volume matters as much as price. “roofing company white plains” draws about 20 searches a month and “water damage restoration white plains” about 30, so a roofer or a restoration firm should start with a small budget and add to it as the calls come in.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency white plains | under 10 | not reported |
| ppc agency white plains | under 10 | not reported |
| ppc management white plains | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair white plains | 50 | $21.42 |
| plumber white plains | 390 | $18.43 |
| pest control white plains | 110 | $14.29 |
| landscaping white plains | 50 | $6.35 |
| electrician white plains | 90 | $4.26 |
| roofing company white plains | 20 | not reported |
| water damage restoration white plains | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 8 to 35 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber white plains”, as Google showed it to a searcher located in White Plains. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The White Plains market
A county-wide market, and a hot summer to plan around
Westchester County holds 1,015,743 people, and White Plains is its county seat, so a campaign set to the city alone leaves calls on the table.
In White Plains, summer is hot and humid, so if your calls bunch into July and August, the budget should be heavier in the weeks before them. A trade that peaks when the heat does should not spend the same amount in every month.
- residents (2025 estimate)
- 62,871
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.6%
- population change, 2020 to 2025
- housing units
- 27,561
- housing units
- of occupied homes owner-occupied
- 51%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.5%
- of homes built before 1980
- median home value
- $620,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Westchester County
The county counts that shape a campaign
Westchester County has 53 roofing contractors and 390 electrical contractors. Those counts shape the campaign as much as the click price does: a roofer covering a thin set of searches can afford to be thorough, while an electrician in a bigger field needs a tighter list of jobs and towns.
Plumbing and pest control bring calls that often cannot wait, so their campaigns run through the year. The trades whose work is planned around the weather move budget into the weeks before their busy stretch, using the calls the tracking records to set the calendar.
County Business Patterns
Trade and home service businesses in Westchester County
Establishments by industry, 2023
- Residential remodelers995
- Landscaping services847
- Plumbing, heating and air-conditioning contractors493
- Electrical contractors390
- Painting contractors269
- New home builders202
- Excavation and site preparation contractors97
- Roofing contractors53
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of a White Plains campaign
Tracking goes in before the budget moves, and the account stays in your name throughout.
1
Review the account you have
If you already run Google Ads, we go through the account and its search terms, keep what produced calls and list what only spent money.
2
Wire calls and forms to the account
Call tracking, GA4 and form conversions get connected before the first new campaign, so the report shows calls, leads and cost per lead by campaign.
3
Send each job type to its own page
Each job type you want more of, from drain cleaning to panel upgrades, gets a landing page built for that search, with the phone number first.
4
Check bids daily, then once a week
For 30 days, bids and search terms get checked every day; after that, they get checked once a week against the towns and services you want.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The glass company that ran ads, website and SEO with Lithium
Nathan Boos, who runs Hillsview Building, a construction company, has worked with the team for years and says so in the quote beside this. The card next to it is Town & Country Glass, a commercial glass company in Portland that ran Google Ads with Lithium while the team also built its website and handled its SEO.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround White Plains
Paid search across the county and its towns
Paid search can target any town on this list, and each pill opens a PPC page with local click costs. The Westchester page covers the county, and the New York page covers the state.
Published price
What the White Plains ad account costs to run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from White Plains owners
Still curious?
Call (503) 766-5964 or email [email protected].
How much ad spend do we need to start?
Start with a budget you can sustain for the first month without hurting the business. Click costs vary by trade, and the landing page decides how many of those clicks become calls. We set the first month's number together and adjust it once the tracking shows the cost per call.
How is the management fee set?
The fee starts at $500 a month, plus ad spend, and rises with the ad spend you run, the channels we manage and any landing page work. Google bills the ad budget separately. The number is settled in writing before a campaign launches.
Who owns the Google Ads account?
You do. The account is opened in your business's name, with your billing details on it, and Lithium works inside it as a manager. If you ever move the work elsewhere, the account, its history and its conversion data go with you.
Do you advertise on anything besides Google?
Google is where we start, and it is not the only option. Microsoft Ads and Meta ads on Facebook and Instagram can reach the same customer, and they make sense when your trade's Google clicks are expensive or when your customers spend their evenings there. We add a channel only after the tracking shows it brings calls.
How do you keep spend out of towns we don't serve?
Set the account's locations from the jobs you take, not from a radius on a map. Then check the search terms report for towns outside that list. The first month's report shows where the calls came from, and the location list gets tighter.
Free action plan
Find the wasted spend in your White Plains ads
Bring your current account if you have one, and the towns you want to cover. A co-founder will walk the numbers with you on a short video call: what your trade pays per click, where the budget should go and what the first month should look like.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ