GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
SEO for Wilkes-Barre trades
Wilkes-Barre SEO for the customer who names the job.
Wilkes-Barre service businesses get service and area pages, Google Business Profile work and a monthly report that counts calls and leads.
- Service pages named for the job
- Profile and site saying the same thing
- A report on calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Wilkes-Barre SEO, answered
What Wilkes-Barre SEO has to beat on the page
When we checked the results for 'plumber wilkes barre', the page opened with a local services block and showed no standard search ads. Below it came the local listings and a mix of directories and contractors, with HomeAdvisor, MapQuest and Yelp in the top 10. Lithium Marketing does local SEO for Wilkes-Barre service businesses so the profile and the service pages give a customer a reason to call.
The searches themselves name a job. 'Electrician wilkes barre' draws 90 searches a month, and 'garage door repair wilkes barre' draws 110, so a single services page cannot answer all of them. Each job gets a page written for the customer who types it.
Search in Wilkes-Barre
Where a Wilkes-Barre SEO plan starts
The city's housing sets the page plan. 85.8% of Wilkes-Barre's homes were built before 1980, so repair and replacement work is the story the site should tell first. A page that names the job and the kind of house it happens in reads like a local contractor wrote it.
Luzerne County has 94 plumbing, heating and air-conditioning contractors and 94 residential remodelers, so the profile and the pages have to separate your work from a long list of similar companies. Reviews, categories and photos do part of that; a page that answers the exact question does the rest.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency wilkes barre | under 10 | not reported |
| seo company wilkes barre | under 10 | not reported |
| seo services wilkes barre | under 10 | not reported |
| seo wilkes barre | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 90 to 335 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilkes barre”, as Google showed it to a searcher located in Wilkes-Barre. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilkes-Barre market
A small city with a wide service area
The city is 6.848 square miles, and the work rarely stops at that line. The metro area holds 574,418 people, and Scranton is a separate city in Lackawanna County. Pages for the towns you serve let one website reach that ground.
Google decides who appears in the local listings, and distance from the searcher is part of that decision. A profile with a real service area and pages for the cities you work in give you a way to be found outside your own block without claiming a location you do not have.
- residents (2025 estimate)
- 44,523
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.4%
- population change, 2020 to 2025
- housing units
- 19,781
- housing units
- of occupied homes owner-occupied
- 51.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.8%
- of homes built before 1980
- median home value
- $117,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Luzerne County
The trades with the most pages to write
Luzerne County has 19 painting contractors and 20 roofing contractors, small fields where one page per service can still cover the work. A roofer who sells repairs and replacements needs two pages, not one.
Luzerne County's larger groups need more pages: 94 residential remodelers and 94 plumbing, heating and air-conditioning contractors compete on the same searches, so a remodeler needs a page per project type and a plumber needs one per repair.
County Business Patterns
Trade and home service businesses in Luzerne County
Establishments by industry, 2023
- Landscaping services123
- Plumbing, heating and air-conditioning contractors94
- Residential remodelers94
- Electrical contractors63
- Excavation and site preparation contractors48
- New home builders33
- Roofing contractors20
- Painting contractors19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the retainer runs
Four steps that move a Wilkes-Barre site
Technical fixes come first, then the pages and the profile, then the links that put them in front of a customer.
1
Clear the crawl and speed problems
Broken links, slow templates and pages Google cannot index get fixed first, and that work usually shows inside 30 days.
2
Set the profile to the same list
Categories, services, hours and service area get matched to the pages the site sells, so a customer who checks both sees one business.
3
Write the job and the city
A drain cleaning or a panel upgrade gets its own page, written for the customer who types that job in Wilkes-Barre.
4
Build links to the pages that sell
Links point at the service pages, not the home page, so the pages that answer a search carry the authority.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A Gulf Coast glass company's site, search and ads
The case on the card is Dixie Glass, a glass company on the Mississippi Gulf Coast. Lithium rebuilt its site and ran the SEO and Google Ads that the card covers. Nathan Boos of Hillsview Building adds the recommendation.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Wilkes-Barre
Pages for the cities around the valley
One of these pages exists for each nearby city we cover: Scranton, Allentown, Bethlehem, Easton, Reading and Binghamton in New York, plus the Pennsylvania page for the towns not listed. If a nearby city shows up in your call log, its page is where to check whether a service page of your own is worth writing.
Published price
The monthly SEO range for a Wilkes-Barre business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Wilkes-Barre owners ask about search
Still curious?
Call (503) 766-5964 or email [email protected].
How long does SEO take to bring calls in Wilkes-Barre?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. Revenue compounds from month four. Ask for the call and lead totals each month; they show whether the work is moving before the rankings do.
What moves the monthly SEO price?
The range covers most Wilkes-Barre service businesses. Where you land depends on the page count, the repair work the site needs and how far your crews travel. A tight one-service site sits at the bottom. A multi-service company with a thin site and few reviews lands near the top. The proposal names the work before the first invoice.
Can anyone promise a spot in the local listings?
A local listing spot is Google's call, not an agency's, and we will not promise one. The work we stand behind is the profile, the service pages, the listings and the links. The monthly report shows the calls and leads that follow.
Do we need a page for every town around us?
Only for the places you work, and only when the page can say something specific. A page for a town where you finished two jobs and know the housing reads differently from one with the name swapped in. Build the first kind or skip it.
Does the retainer include AI search work?
Yes, and it is part of every retainer, not a separate product. The work is answer-first copy, schema markup and one set of business facts across the site and listings. AI tools decide on their own whether to cite a company, so the reporting stays on calls and leads.
Free action plan
Map a free SEO plan for your Wilkes-Barre site
Bring the site and the list of jobs you want more of. On a short video call, a co-founder will sort the missing pages, the profile work and the technical fixes into the order we would do them.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ