PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC for Yakima service businesses
Yakima Google Ads measured in cost per lead.
Yakima businesses get Google Ads with a tracked number on every ad, a landing page per job and clicks averaging $13.67 for “plumber yakima”.
- Calls and leads in one report
- Every ad lands on a matching page
- Spend follows your busy weeks
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The paid search plan
What Yakima Google Ads should buy
Tracking comes before the first ad. Lithium Marketing manages Google Ads for Yakima service businesses, and the first job is to connect the calls the ads produce to the keywords that paid for them. A click on “hvac repair yakima” averages $7.20; without that connection, the business cannot tell a working campaign from an expensive one.
A paid click in Yakima can land next to a competitor the customer already called. The landing page has to say which jobs you take and which you do not before the customer calls.
Click costs in Yakima
What a Yakima click costs by trade
In Yakima, pest control clicks run $16.90, plumbing $13.67 and electrical $9.68, with landscaping down at $5.28. Those four prices set how far a budget stretches in each trade, so the first campaign belongs where one booked job covers the clicks.
Our check of “plumber yakima” found the Map Pack on top and not one paid ad. Ad space opens and closes by the hour, so paid search works next to a strong Google Business Profile, never alone.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency yakima | under 10 | not reported |
| ppc agency yakima | under 10 | not reported |
| ppc management yakima | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control yakima | 390 | $16.90 |
| plumber yakima | 1,000 | $13.67 |
| electrician yakima | 320 | $9.68 |
| roofing company yakima | 210 | $8.50 |
| hvac repair yakima | 10 | $7.20 |
| landscaping yakima | 260 | $5.28 |
| garage door repair yakima | 170 | $4.86 |
| water damage restoration yakima | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 37 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber yakima”, as Google showed it to a searcher located in Yakima. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Yakima market
A budget that follows the seasons, not the calendar
Yakima’s summer days are hot and its winters are cold, and a trade whose calls bunch into a few weeks should not spread its budget flat across twelve months. The plan sets a higher daily budget for the weeks that matter and pulls it back when the phones go quiet.
Yakima’s population grew 0.5% from 2020 to 2025, so new customers are not arriving in volume; the ones already here are comparing you with the companies already advertising. In a market that size, a sharper offer and more reviews go further than a bigger budget.
- residents (2025 estimate)
- 97,458
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 37,467
- housing units
- of occupied homes owner-occupied
- 53.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.6%
- of homes built before 1980
- median home value
- $297,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Yakima County
Which Yakima trades to bid on first
Yakima County has 77 landscaping companies and 32 roofing contractors, two different paid markets. A roofer’s caller often has a leak and needs someone this week; a landscaper’s buyer is planning a project and may compare several quotes before booking.
Yakima County’s 70 electrical contractors sit in the middle: some calls are emergencies and some are planned panel work. Split those into separate campaigns with separate landing pages, and the report can show which kind of job the money bought.
County Business Patterns
Trade and home service businesses in Yakima County
Establishments by industry, 2023
- Residential remodelers102
- New home builders89
- Landscaping services77
- Plumbing, heating and air-conditioning contractors70
- Electrical contractors70
- Excavation and site preparation contractors39
- Painting contractors34
- Roofing contractors32
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Yakima Google Ads account gets built
Tracking is installed first, and the budget then follows the weeks your crews can handle.
1
Look at what is already running
We keep the campaigns that book work, list the search terms that waste money and confirm the account sits in your name.
2
Tie the ad calls to their keyword
Call tracking, conversion tags and GA4 show which keyword brought a call or a form, so paid calls are counted apart from the ones that arrived on their own.
3
Give each service its own campaign
The work you want first, such as roof repair or drain cleaning, gets a dedicated campaign and landing page.
4
Then tighten it weekly
The first 30 days get daily attention on bids and search terms; after that the account gets a weekly review against your Yakima budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a plumbing company
Sarkinen Plumbing: website, SEO and Google Ads
Sarkinen Plumbing works the Portland area, and the card shows its results. Lithium built the site, ran the SEO and managed the PPC account, so the numbers reflect all three. Matt Johnson, from his time running On-Target Landscape, gives the quote beside it.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Yakima
Paid search for the towns around Yakima
Paid search pages exist for Kennewick, Richland and Pasco, and for The Dalles and Hood River in Oregon, plus a Washington directory.
Published price
What Yakima PPC costs each month
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Yakima owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What budget keeps a Yakima campaign running?
Start from what one booked job returns. In Yakima, pest control clicks average $16.90 and landscaping $5.28, so the same ad budget buys a very different number of clicks. Management runs from $500 a month, plus ad spend, and we set the starting spend together.
What should we expect in the first month?
Expect the first calls in week one, once tracking is live. Then the work turns to the search terms that never book: those get cut, and the budget moves to the terms that do. Cost per lead usually settles before it improves.
Is the Google Ads account ours?
It is. The account is created in your name, with your billing details, and Lithium works inside it. If you ever leave, the account, its history and its conversion data stay with you.
Which trades does paid search suit?
Trades with urgent calls first: plumbing, roofing, pest control and garage doors. Landscaping and remodeling can work too, with a longer runway and a landing page built for estimates, not same-day appointments. The first campaign should follow the work your crews can take this month.
How long is the PPC agreement?
The opening term is six months, and after that it continues a month at a time; 30 days’ notice ends it. The management fee and the ad spend are separate lines, and the scope is agreed before launch.
Free action plan
Get a free Yakima Google Ads plan with real click costs
Tell us the service you want more of and the months your crews slow down. A co-founder will pull the click prices for Yakima, compare the cost with one finished job and set a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ