Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Web design in Easton, Pennsylvania
Easton web design built around renovation work, with the estimate form tested on a phone.
Easton service businesses get a WordPress site built around older-home renovation work, because 85.2% of Easton's housing predates 1980.
- Photos from older homes
- Your hosting, your accounts
- WordPress you can edit
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Web design in Easton
What an Easton website has to show
Lithium Marketing designs and builds WordPress websites for Easton service businesses. The job is to shorten the distance between a search result and an estimate request, which means the service, the area and the proof have to be readable on a small screen in a hurry. In Easton, 3.9% of the housing went up in 2010 or later, so the work worth showing is renovation and repair in older houses.
The median house in Easton dates to 1938, and the median value is $196,300. Those two figures point the same way: the gallery should be about older houses, not new builds. Your site should show the inside of those houses, name the districts you work in, and keep the estimate request short enough to finish on a phone.
What the search brings
The visit is short, and it happens on a phone
The first screen has a few seconds to show the service, the area and a phone number. The estimate form asks for three things, not seven, and every field gets tested on a real phone.
The site also has to survive the comparison with the directories. Facebook, Nextdoor and Thumbtack all sat in the top 10 of the Easton plumbing search we recorded, so a customer may meet you on one of those first and open your own site next. If the service list, the photos and the reviews disagree with the directory profile, the customer notices.
| Search | Searches a month | Cost per click |
|---|---|---|
| website design easton pa | 10 | not reported |
| web design easton pa | under 10 | not reported |
| web designer easton pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 159 to 712 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber easton pa”, as Google showed it to a searcher located in Easton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing stock
Older houses, and what to put on the site
A gallery of new builds would say nothing about this city. The gallery should show a kitchen taken back to the studs in a house that had not been touched in decades, with a caption that names what you replaced.
Easton packs 30,402 residents into 4.3 square miles, which means a service area page can be short and specific. Name the districts, name the towns at the edges, and skip the county map.
- residents (2025 estimate)
- 30,402
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.2%
- population change, 2020 to 2025
- housing units
- 11,364
- housing units
- of occupied homes owner-occupied
- 44.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.2%
- of homes built before 1980
- median home value
- $196,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Two kinds of buyer
Two kinds of site, for two kinds of trade
Northampton County has 112 residential remodelers and 35 new home builders. For a remodeler, the sale is the gallery and the estimate form: a page for each kind of project, captions that say what was replaced, and a request that asks for scope and timing before anyone drives out.
A repair trade sells speed. The site for a plumber, an electrician or a handyman should put the phone number and the service area in the first screen and keep the gallery short, because a customer who wants someone today is not there to read a project story.
County Business Patterns
Trade and home service businesses in Northampton County
Establishments by industry, 2023
- Landscaping services140
- Plumbing, heating and air-conditioning contractors114
- Residential remodelers112
- Electrical contractors50
- Excavation and site preparation contractors47
- New home builders35
- Painting contractors23
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
What the build looks like, step by step
You review the pages and the phone test before anything goes live.
1
Send the work you have
Photos, a service list and the Easton districts and nearby towns you cover. We take it from there and draft the copy, then bring it back to you.
2
Agree the page list
A page for every service you want more of, plus the district pages and a page for the estimate request, so the site has somewhere to send every search.
3
Design on a phone first
The first screen gets the service, the area and the phone number, and every form field gets tested on a real phone.
4
Launch and show you the controls
Old links get redirected, the site goes live, and you get a private walkthrough of how to change text and swap photos.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A Portland case
A Portland glass company's website, SEO and ads
The card is Town & Country Glass, a Portland company that sells commercial glass, and the work behind those numbers was a website build, SEO and Google Ads. Dave Turin of Dozer Dave, an excavation business, gives the recommendation beside it.
Commercial glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Easton
Websites for the towns you also serve
The web design pages below cover the nearby cities, from Bethlehem and Allentown to Philadelphia, plus Edison in New Jersey and every Pennsylvania city on the state page. Easton sits where the Lehigh meets the Delaware, and Phillipsburg, New Jersey sits on the other bank, so a company that crosses the river needs pages that say New Jersey out loud.
Published price
What an Easton website project costs
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Questions Easton owners ask before a rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
What pushes a website past the typical project price?
It comes down to pages and photography. A five-page site with one gallery is the standard build. A remodeler who wants a page per service, a page per district and dozens of captioned projects is asking for a different job, and the proposal says what that costs before the first design starts.
Who keeps the site up to date after launch?
Your team can, because the site is WordPress and every page is editable. Text, photos and a new finished job all change without code, and the handover includes a private walkthrough of your own site so nobody has to guess.
What happens to the pages we already rank for?
They get redirected, not dropped. Each old address with traffic or links points at the closest new page, and Search Console is checked after launch for anything that broke. Google decides the order after that, and the report shows where each page landed.
What has to be ready before we start?
Photos from recent jobs, your service list and the districts and towns you cover. The copy is ours to draft, so your hours go into reviewing pages, not writing them.
Do we have to host the new site with Lithium?
The site is yours either way. The optional maintenance plan costs $99 a month and covers private hosting, daily backups, software and security updates and basic changes, and the build does not depend on you taking it.
Free action plan
Bring a project list and get a free Easton website plan
Bring your current site and a few photos from recent jobs. After a short video call with a co-founder, you will know the three fixes to make first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ