Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Easton, Pennsylvania
Google Ads for Easton service businesses, with every month reported in cost per lead.
Easton service businesses get Google Ads run against their trade's click cost, from $7.15 for roofing to $37.14 for pest control, in their own account.
- Ads matched to the right page
- Wasted search terms cut
- Fee and ad spend kept apart
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Easton PPC, answered
Where an Easton ad budget goes
Lithium Marketing manages Google Ads for Easton service businesses, and the first decision is what a click is worth in your trade. Pest control, garage door and plumbing clicks are the most expensive in the table, and landscaping and roofing are the cheapest, so a campaign built for one trade is the wrong campaign for the next.
The second decision is the account itself. Lithium runs Google Ads inside an account in your name, with your billing on it, so the campaign history and the conversion data stay yours if the work ever stops.
What the ads meet
The results page your money lands on
The same search we recorded for Easton plumbing opened with the local listings, with two paid ads on the page. Paid results move by the hour and by the searcher, so an ad account needs a strong Google profile behind it, not a replacement for one.
The search term report is where most of the money is saved. A search for a repair and a search for a replacement can arrive on the same ad and want different pages, and the weekly review is what separates them.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency easton pa | under 10 | not reported |
| ppc agency easton pa | under 10 | not reported |
| ppc management easton pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control easton pa | 140 | $37.14 |
| garage door repair easton pa | 50 | $27.49 |
| plumber easton pa | 480 | $22.70 |
| electrician easton pa | 140 | $12.23 |
| landscaping easton pa | 90 | $7.55 |
| roofing company easton pa | 50 | $7.15 |
| hvac repair easton pa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 159 to 712 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber easton pa”, as Google showed it to a searcher located in Easton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who calls, and who pays
Who is on the other end of the click
Owners live in 44.5% of Easton's occupied homes, so the ad and the landing page should make room for a renter or a property manager who is not the person paying for the repair. One line asking who approves the work saves a call.
Easton winters are usually very cold and produce about 30 inches of snow, so if your trade's busy weeks land in the cold months, the budget should be heavier there than in July. Landscaping clicks cost $7.55 apiece, which leaves room to test an offer before committing a bigger budget.
- residents (2025 estimate)
- 30,402
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.2%
- population change, 2020 to 2025
- housing units
- 11,364
- housing units
- of occupied homes owner-occupied
- 44.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.2%
- of homes built before 1980
- median home value
- $196,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Click prices by trade
What each trade's click price decides
Twelve roofing contractors cover Northampton County, and roughly 50 searches a month name Easton and a roofing company. With that little volume, breadth is the enemy: two offers, repair and replacement, plus a written list of searches you will not pay for.
A garage door repair click costs $27.49 in this market, and an electrician click costs $12.23. The expensive trade needs a landing page that earns the call on the first visit; the cheaper one can test two offers before the budget feels it.
County Business Patterns
Trade and home service businesses in Northampton County
Establishments by industry, 2023
- Landscaping services140
- Plumbing, heating and air-conditioning contractors114
- Residential remodelers112
- Electrical contractors50
- Excavation and site preparation contractors47
- New home builders35
- Painting contractors23
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Setting up an Easton ad account
Nothing gets spent until the calls can be counted, and the calendar decides which weeks get the heavier budget.
1
Agree the budget and the fee
The monthly management fee and the ad spend are set in writing before a campaign runs, so the account starts on a number you chose.
2
Put a number on every call
GA4, call tracking and conversion tags go in, so calls and form fills are counted the same way each month and the report can put a cost beside them.
3
Match a page to each job
A repair, a replacement or a seasonal offer each gets its own campaign and its own page, aimed at one customer with one problem.
4
Cut, then shift
Bids and search terms get adjusted daily through the first 30 days, then weekly, and the money moves to whatever produced calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
How to read a case
A garden center, measured across its website, SEO and ads
Drake's 7 Dees runs a garden center, and its card shows an ad conversion rate next to organic traffic and a lead count. Lithium did the website, the SEO and the Google Ads account, so the card reflects all three. Marc Rickabaugh of Rickabaugh Construction gives the testimonial beside it.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Easton
Ad targets for the towns outside the city
Each pill below opens the PPC page for that city, and every one of them carries the city's own search figures. Bethlehem, Allentown, Norristown, Reading and Philadelphia are in Pennsylvania, Edison is in New Jersey, and any of them can be a separate target in the account if you take work there. The Pennsylvania page lists the rest of the state.
Published price
The management fee for an Easton ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much ad spend does an Easton campaign need to start?
Enough to buy a month of calls at your trade's click price. Management starts at $500 a month, plus ad spend, and the number that fits you comes from what a call is worth and how many you can handle in a week.
When do the first calls start coming in?
The first week usually produces calls. From there the work is subtraction: cut the search terms that never call and push what is left toward the jobs your crews can take, so the cost per lead is measured, not hoped for.
Does the fee grow with the ad spend?
It can. A larger account carries more landing pages to build and more search terms to review each week, so the fee follows the spend it manages. Whatever it comes to, it is set in writing before the first campaign runs.
Do you advertise anywhere other than Google?
Google is the first channel for most trades, and it is not the only one. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram when a trade's customers spend their time there or when a Google click costs more than the job can carry. A channel gets added when the tracking shows it earned the place.
How do we judge a campaign after the first month?
On calls, leads and cost per lead, not on clicks. A click tells you the ad ran. Mark which leads turned into jobs, and the report shows the cost per lead for each campaign, so next month's budget follows the campaigns that produced jobs.
Free action plan
Get a free Google Ads review for your Easton account
Bring the account and the calendar. A co-founder reads the last month of spend with you on a short video call and points at the search terms worth keeping.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
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