PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Web design in Salinas, California
A Salinas website that makes the next step a phone call.
A Salinas website that loads fast on a phone, shows your finished jobs and keeps the domain and hosting in your name is what Lithium builds.
- Job photos where buyers look
- Tap-to-call on every screen
- The site and domain stay yours
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the site has to do
A Salinas site built around the jobs you finish
Salinas is an older housing market. 57.9% of Salinas homes were built before 1980, so the repair, upgrade and remodel work that follows is what your site has to show first. Lithium Marketing puts that work on a WordPress site: finished-job photos, a page for each service and a call button a thumb can find.
The median Salinas home is valued at $654,100, and a house at that value deserves a page that shows the work. Stock photos prove nothing about your crews; finished-job photos do.
Searches that reach your site
What a Salinas visitor needs in the first screen
Two searches carry the design work in Salinas: about 50 a month for “web design salinas” and another 50 for “website design salinas”. Neither search comes from a customer looking for a plumber. If a visitor arrives from a trade search and has never heard of you, the first screen has to work without context.
A customer who finds you from a trade search still lands on the same site. The page that explains the job has to load fast and make the call obvious, whatever brought them there.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design salinas | 50 | not reported |
| website design salinas | 50 | not reported |
| web designer salinas | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 26 to 853 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber salinas”, as Google showed it to a searcher located in Salinas. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the work
Houses from 1976 and the photos that sell them
The median Salinas home dates to 1976, and only 3.7% of the city’s housing was built in 2010 or later. Older properties mean repair, repipe, re-roof and remodel work, so the site should show before-and-after photos of those jobs, not a new-build gallery.
With 47.0% of Salinas occupied homes owner-occupied, a tenant may be the one who calls. Put the approval question in the quote form so the request arrives with the name of the person who can say yes.
- residents (2025 estimate)
- 159,134
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 45,249
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.9%
- of homes built before 1980
- median home value
- $654,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monterey County
A painter, a roofer and a remodeler need different galleries
Painting contractors number 104 in Monterey County. A painter’s gallery has to show preparation and finish, because a photograph of a color explains nothing about the work.
A roofer, one of 41 in Monterey County, needs photos of the finished roof and the problem it fixed. A remodeler or a home builder sells a project a customer researches for weeks, so the site needs a page for each kind of build, with scope, timing and finished photos in one place.
County Business Patterns
Trade and home service businesses in Monterey County
Establishments by industry, 2023
- Residential remodelers238
- Landscaping services165
- New home builders133
- Plumbing, heating and air-conditioning contractors131
- Electrical contractors131
- Painting contractors104
- Roofing contractors41
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build, step by step
How your Salinas site gets made
You approve the pages, the photos and the forms before anything goes live.
1
Send the work you have finished
You send pictures of finished jobs and the services and neighborhoods you cover. The words on the page come from those, plus one conversation with you.
2
Approve the phone layout
You review the design on a phone and on a desktop, with the call button and quote form where a thumb can find them.
3
Test every form and link
The build goes on WordPress, and every form, phone link and tracking tag gets tested before launch.
4
Own the site and the domain
The domain, hosting, WordPress install and content stay in your name, and a private Loom walkthrough shows you how to edit.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A plumber and an air-duct company
Sarkinen Plumbing: a website with SEO and Google Ads
Sarkinen Plumbing serves the Portland area. Its new website, its SEO and its Google Ads all came from Lithium, and the card’s numbers are from all three. The quote is from Daniel Busby, president of Willard Power Vac.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Salinas
A page for each city your crews serve
One page per city is how a service area gets covered without repeating the same copy. San Jose, Sunnyvale, Hayward and San Mateo have their own web design pages below, and the last pill covers the rest of California.
Published price
Website price and what changes it in Salinas
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Before you replace your Salinas website
Still curious?
Call (503) 766-5964 or email [email protected].
What does a Salinas website cost?
Typically $5,000. A larger build with more service pages and project galleries gets a fixed proposal after a discovery call, so the number is set before work starts.
Who owns the site when it is finished?
You do. The domain, hosting, WordPress install and content sit in accounts in your name, so the site goes with you if you leave.
Will a new site keep its search rankings?
Old links get mapped to their new pages before launch, and Search Console is checked in the weeks after. Rankings can wobble during a move; what protects them is sending every URL with traffic or links to the right replacement.
Can my team edit the site after launch?
WordPress lets your team change text, swap photos and add finished jobs without code, and the private Loom walkthrough shows how.
What should we send before the kickoff?
Three things: pictures of completed work, every service you sell, and the towns you serve. A kickoff call covers the rest; the writing is our job, and yours is to correct the draft before launch.
Free action plan
Start a Salinas site with a free plan
Send the site you have now and a few photos of finished work. A short video call with a co-founder comes next, and you leave it with the page list, the build time and a price.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ