Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Websites for Ithaca trades
Your finished jobs become the website: a WordPress build with a quote form that works on a phone, for a service business in Ithaca.

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Web design in Ithaca
The housing stock is old: 65.4% of Ithaca's homes were built before 1980, and the median Ithaca home went up in 1956. Lithium Marketing builds websites for service businesses that explain repair, replacement and remodel work on that housing, in the company's voice.
Ithaca's owner-occupied share is 29.6%, so the person who calls may be a tenant, a property manager or an owner. A website that asks who is asking and which property the work is for sends the request to the right person the first time.
What Ithaca searches for
“Web design ithaca” draws about 50 searches a month, so the market is small and specific. The site's own pages matter more than the traffic number; a page that loads fast and shows the work earns the few who arrive.
The results for “plumber ithaca” include Angi and Yelp in the top 10, so the first look a customer gets may not be a contractor's own site. The site has to look like the same company the profile describes, with the job photos a directory cannot show.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design ithaca | 50 | $7.29 |
| website design ithaca | 50 | $7.29 |
| web designer ithaca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber ithaca”, as Google showed it to a searcher located in Ithaca. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ithaca market
The median home value in Ithaca is $342,700, so a roof or a remodel is a real decision for a household here. A visitor comparing contractors for that work wants finished jobs, a clear scope and a phone number that works, not a slideshow of stock kitchens.
The city runs from the valley floor up East Hill, West Hill and South Hill, and a service-area page for each tells a customer on the hill that the company works there. Those pages carry the same form and phone number as the home page, so a visitor never has to hunt for the contact.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Tompkins County
49 residential remodelers and 8 new home builders work in Tompkins County, and both sell projects that take weeks to plan. For those trades, a gallery organized by project type, a page on how the work runs and a form that asks for scope and timing do more than a paragraph about craftsmanship.
For urgent work, the caller scans for a number and stops reading, so the phone and the area covered sit at the top of the page. The project trades have weeks to make their case, and their pages use that time.
County Business Patterns
Trade and home service businesses in Tompkins County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The website build
The build runs in four stages, and every form and phone link gets tested on a real phone.
Photos from finished jobs, the list of services and the towns you work in come first. A kickoff call fills in the rest, and Lithium writes the copy.
The first design review can happen on a phone, so the number, the form and the photos are judged at the size most customers see.
The site goes up on WordPress. Before launch, every form, phone link and tracking tag gets tried on a real phone.
Redirects protect the pages Google already knows, and a private Loom video shows the team how to change text and swap photos.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
Proof
Portland's Town & Country Glass hired Lithium for its website, SEO and Google Ads, and all three show on the card. Dave Turin, who runs Dozer Dave, gives the quote beside it.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Ithaca
The build works the same way in Binghamton and Syracuse, and in Scranton and Wilkes-Barre across the Pennsylvania line. Every New York city Lithium covers has a page of its own.
Published price
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
A bigger site costs more. Dozens of finished projects, a page for every city you serve or a booking tool that talks to your calendar all add pages and code. Anything beyond a standard service-business build gets its own fixed proposal, agreed before the work starts.
The domain stays in your account and the email does not move. At launch the domain gets pointed at the new site, and the logins for the domain and hosting come to you in writing.
Old addresses get a redirect to their new page, and Search Console gets watched for a few weeks after launch. Rankings can move when a site is rebuilt, and nobody can promise otherwise. The redirects and the checks keep the pages Google trusts connected through the move.
Hosting on a managed server, daily backups, software and security updates and basic website changes, for $99 a month. It is optional and separate from the build. A larger change is quoted before anyone starts on it.
It can. A page for rental and property-manager work asks who approves the job, which property it is and how to reach them, and the form sends that request to the person who handles it. The copy stays in your voice.
Free action plan
Photos from three finished jobs and a link to the current site are enough to start. A co-founder will map the pages the site needs and what the build would cost, on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ