FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid search in Ithaca
Ithaca PPC that turns clicks into calls you can count.
Google Ads for an Ithaca service business, run inside an account that business owns, with the management fee stated before work starts.
- An account the client keeps
- Search terms pruned each month
- Daily tuning, then weekly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Ithaca
What a paid click has to bring back in Ithaca
A click on “garage door repair ithaca” averages $17.45, and the phrase draws about 20 searches a month, so each one has to count. Lithium Marketing runs Google Ads for Ithaca service businesses so a click at that price is aimed at a call, and the report shows calls, leads and cost per lead.
The management fee is from $500 a month, plus ad spend, and the Google Ads account is in your name. Lithium works inside it, so the campaign history and conversion data stay with the business if the relationship ends.
What Ithaca clicks cost
The click prices behind an Ithaca ad budget
In Ithaca, roofing clicks average $27.82 and electrical clicks $5.43, a spread that decides where a budget starts. A roofer needs a landing page that answers the urgent repair before the visitor scrolls, because one click at that price has to earn its keep.
No paid ads appeared on “plumber ithaca” when we checked. The campaign and the Google Business Profile are set up together, and the calls each one brings get counted.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency ithaca | under 10 | not reported |
| ppc agency ithaca | under 10 | not reported |
| ppc management ithaca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company ithaca | 10 | $27.82 |
| garage door repair ithaca | 20 | $17.45 |
| plumber ithaca | 390 | $11.48 |
| pest control ithaca | 170 | $9.49 |
| electrician ithaca | 170 | $5.43 |
| landscaping ithaca | 140 | $5.02 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 141 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ithaca”, as Google showed it to a searcher located in Ithaca. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ithaca market
When the outdoor work runs in Ithaca
Summers are warm but brief here, and the rest of the year is cool to cold. If your trade sells outdoor work, the ad budget should build before the warm stretch and peak with it. A flat line across twelve months spends in the slow weeks what belongs in the warm ones.
If your calls bunch up around the first freeze, the campaign keeps a reserve for those days. The budget moves toward whatever produced appointments in the previous run.
- residents (2025 estimate)
- 33,632
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.8%
- population change, 2020 to 2025
- housing units
- 16,183
- housing units
- of occupied homes owner-occupied
- 29.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $342,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Tompkins County
Which trades carry the higher click price
In Ithaca, pest control clicks average $9.49 and landscaping clicks $5.02, while Tompkins County lists 40 landscaping services. The cheaper click is not automatically the better buy; what matters is how many clicks turn into appointments and what a job is worth.
Roofing and garage door work sit at the top of the click table, which is why those campaigns start with a page built for one job type and a tight list of search terms. Electrical has 14 contractors in the county and a cheaper click, so a smaller test can show whether the clicks turn into appointments.
County Business Patterns
Trade and home service businesses in Tompkins County
Establishments by industry, 2023
- Residential remodelers49
- Landscaping services40
- Plumbing, heating and air-conditioning contractors22
- Excavation and site preparation contractors18
- Electrical contractors14
- Painting contractors10
- New home builders8
- Carpet and upholstery cleaners3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From the first tracking tag to a working budget
The first job is measurement, and the first month's numbers decide where the second month's money goes.
1
Read the account you have
If an account already runs, keep what converts and list the search terms that waste money. If there is no account, start from the services and the area you cover.
2
Wire calls and forms
GA4, call tracking and conversion tags go in first, so each campaign can be judged on its calls, its leads and its cost per lead.
3
Build a page for each job
The service you most want gets its own landing page and campaign, with the offer, the area and the next step on the first screen.
4
Tune daily, then weekly
Bids and search terms get adjusted daily through the first 30 days, then weekly, against what the calls cost.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co.: ads, search and a new site
The card is F&W Fence Co., a fence business that ran Google Ads through Lithium alongside a new website and SEO. Marc Rickabaugh of Rickabaugh Construction has the quote beside it.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Ithaca
One account, several cities around Ithaca
One account can target every city linked here, and each city's PPC page shows its own click costs. Scranton and Wilkes-Barre are in Pennsylvania, so their campaigns are set up for Pennsylvania.
Published price
What the management fee covers in Ithaca
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Ithaca owners ask before buying ads
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for a first campaign?
It depends on the click price in your trade and what a job is worth. Pick a monthly figure you can judge inside the first month, then raise it when cost per lead is clear and lower it when the landing page is the problem.
How soon does a new campaign produce calls?
Initial results typically show within the first week, once tracking is on. The weeks after that are spent removing search terms that cannot convert and putting the money behind the ones that produce appointments, which is what moves cost per lead.
How long is the Google Ads agreement?
The first term is six months. After it, the agreement runs month to month and you can end it with 30 days' notice. Six months gives you enough data to judge.
Do you run ads on Microsoft, Meta or LinkedIn?
The offer covers Microsoft Ads, Meta ads on Facebook and Instagram, and LinkedIn. Each one goes live only when it does a job Google cannot do better: reaching customers who are not searching, or reaching them for less than a Google click costs.
What does the monthly ad report show?
Calls, leads and cost per lead, by campaign. When your team marks the leads that turned into work, those jobs show up in the same report, so the next month's budget starts from the jobs. No report can promise a job; the numbers are there to steer the next dollar.
Free action plan
Price the clicks before you set the budget
Bring the trades you want more of and the value of one job. On a short video call, a co-founder will price the clicks in your market and set a first-month budget you can judge.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ