FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Review booked electrical work before raising the ad budget
PPC for electrical companies serving Ithaca, New York.
Connect Ithaca electrical advertising with actual customer requests and confirmed bookings before deciding how much to spend next.
- Electrical search and page fit
- Staff-confirmed campaign bookings
- Accountable budget decisions
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A call total needs an outcome before a budget decision
PPC that helps an Ithaca electrician decide the next spend
Lithium Marketing manages PPC around the electrical services you accept and the work confirmed by your staff. A call total can suggest interest without showing which inquiries became suitable jobs. We review the searches, customer-facing page and actual request outcomes before proposing a larger recurring budget.
The landing page needs a clear electrical offer and contact path, while reporting needs a defined booking outcome. Staff feedback helps explain unsuitable requests or unanswered questions. We connect that information with spend so the owner can decide what to continue, change or investigate.
Relevant electrical searches and the cost of booked work
Inspect the campaign before projecting a larger budget
'Electrician ithaca' has a listed monthly search volume of 170. We research that term alongside the company's accepted electrical work and inspect actual campaign searches. Relevant terms, exclusions and a clear page answer help the visitor understand the service before contacting staff.
The electrical cost-per-click benchmark of $5.43 helps frame the search discussion. For the budget review, divide actual advertising spend by staff-confirmed booked jobs from campaign inquiries in the same period. Compare that cost with typical job value and review request fit; a benchmark or call count does not establish return.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency ithaca | under 10 | not reported |
| ppc agency ithaca | under 10 | not reported |
| ppc management ithaca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company ithaca | 10 | $27.82 |
| garage door repair ithaca | 20 | $17.45 |
| plumber ithaca | 390 | $11.48 |
| pest control ithaca | 170 | $9.49 |
| electrician ithaca | 170 | $5.43 |
| landscaping ithaca | 140 | $5.02 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 141 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ithaca”, as Google showed it to a searcher located in Ithaca. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Working addresses and an accurate electrical example
Keep paid territory connected with the service page
Set the campaign area from accepted electrical addresses across Ithaca's 5.389 square miles of land. The landing page should explain the work available there and collect the actual service property. We use inquiry locations and staff feedback to review coverage before extending the paid territory.
We write genuine electrical service examples with Ithaca's 65.4% housing share built before 1980 as city context. The page explains the work your company actually supplied and asks about the customer's own known project details. Staff assessment supplies the next answer, while the example makes the advertised service clearer.
- residents (2025 estimate)
- 33,632
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.8%
- population change, 2020 to 2025
- housing units
- 16,183
- housing units
- of occupied homes owner-occupied
- 29.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $342,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A defined company offer and usable customer request
Help the team confirm which inquiries become work
Tompkins County records 14 electrical establishments. Choose your own accepted services within that category for the campaign, then make the offer and contact action clear on the destination page. Staff can label the request and confirm its outcome for the spending review.
For an electrical inquiry, Ithaca's owner-occupied housing share of 29.6% is context for asking who is requesting the work and who can arrange access. Preserve the supplied property relationship and service address with the job question. Your team confirms arrangements and bookings from that information rather than a demographic assumption.
County Business Patterns
Trade and home service businesses in Tompkins County
Establishments by industry, 2023
- Residential remodelers49
- Landscaping services40
- Plumbing, heating and air-conditioning contractors22
- Excavation and site preparation contractors18
- Electrical contractors14
- Painting contractors10
- New home builders8
- Carpet and upholstery cleaners3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A spending review built on the customer path
Choose the offer and inspect the result before expanding
Agree the electrical job and territory, check the landing page and use confirmed outcomes to decide budget changes.
1
Confirm the electrical service and paid addresses
Define accepted work, exclusions and the contact details staff needs to recognize an inquiry.
2
Review search terms and the page customers reach
Inspect account searches, the advertised offer and the mobile request path to find mismatches or missing answers.
3
Connect inquiries with staff-confirmed outcomes
Keep actual requests and booking feedback with the campaign report, distinguishing interest from booked work.
4
Choose the next spend from verified job economics
Compare same-period spend per confirmed campaign booking with typical job value, then agree the next budget or page change.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Fence website and search work with separate construction feedback
F&W Fence Co.'s combined new website, SEO and Google Ads
F&W Fence Co. is the fence business in this case, with a new website, SEO and Google Ads supplied by Lithium. Marc Rickabaugh of Rickabaugh Construction separately describes the team's website-update and SEO work.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionElectrical paid coverage for the places the company accepts
Keep the ad's state and job location clear
Discuss electrical ad coverage for Syracuse and Binghamton, then Rochester and Utica, all linked New York places. The Pennsylvania destinations are Scranton and Wilkes-Barre, each needing its own accepted-address decision and page answer. The New York city directory offers further territory choices, with actual inquiry locations and booked work guiding campaign expansion.
Published price
PPC spending assessed with confirmed electrical bookings
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
Is a call total enough to raise the budget?
Review the actual requests and staff-confirmed bookings first. Calls can include unsuitable work or questions that have not become a job. Connect the searches, page and outcome evidence with spending so a budget change has a clear reason.
What calculation should the report include?
Use actual ad spend divided by staff-confirmed booked jobs from campaign inquiries during the same period. Compare the resulting cost with typical job value. Keep a recorded contact interaction separate from a confirmed booking until staff supplies that outcome.
Can page information affect inquiry fit?
Yes. The page should explain the electrical service advertised, the working area and how to contact the team. We review actual questions with staff and improve the offer wording, page answers or campaign targeting when the evidence supports a change.
What is the PPC management price?
Google Ads management is from $500 per month plus ad spend. Define the offer, paid territory, receiving process and reporting scope before work begins. A broader website rebuild can be quoted separately if the current site needs it.
Can we review spending remotely with Lithium?
Yes. Your Ithaca team supplies accepted electrical services, request feedback and confirmed booking outcomes. Lithium in Portland reviews the account and customer page with that evidence and the responsible business contact.
Free action plan
Choose the electrical budget from the work staff confirms
Bring the campaign report, customer page and actual inquiry outcomes to a co-founder call. We can review service and territory fit, define the booked-work calculation and agree the next campaign change before increasing spending.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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