RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
WordPress web design for Madison
Madison web design that makes asking for an estimate easy.
Give Madison customers a clear reason to hire you, with a WordPress website your business owns and can update.
- Project photos with service details
- Quote forms tested on phones
- WordPress editing walkthrough
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A website that explains the job
Madison web design for customers comparing their options
Lithium Marketing builds service business websites that help Madison customers understand your work before requesting an estimate. In Madison city, 50.6% of homes were built before 1980. If you repair or improve older properties, show completed work and explain what the customer hired you to change.
A strong website lets a visitor recognize the service they need, see why your company can handle it and contact you without hunting through menus. We write the pages and design the phone and desktop experience around those decisions. You review the content and design before launch.
The page after the search
Get customers to the service they came for
Someone searching 'landscaping madison' should land on more than a photo collection; the phrase has about 590 searches a month. Distinguish maintenance from installation if you offer both, and place an estimate request beside the explanation. The visitor needs to know which work the photos represent.
A plumbing customer looking for a repair should find your coverage and phone number immediately. Keep the contact options easy to reach, then give customers who need more detail room to read about the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design madison | 390 | $53.32 |
| website design madison | 390 | $53.32 |
| web designer madison | 70 | $8.11 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 946 to 2,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber madison”, as Google showed it to a searcher located in Madison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Show the properties you work on
Older homes and newer builds need their own examples
Homes built in 2010 or later make up 14.3% of Madison city's housing. If you work on newer properties as well as older ones, use projects from both in the site plan. A remodeler can explain the original room and the changes made; a repair company can describe the problem it solved.
Dane County's owner-occupied share is 57.1% of occupied homes. For a business serving owners and rental properties across the county, write separate guidance where the hiring process differs. A landlord arranging work remotely may need different contact instructions from an owner living at the property.
- residents (2025 estimate)
- 286,233
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 133,530
- housing units
- of occupied homes owner-occupied
- 46%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $372,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the work easy to compare
A project gallery needs more than finished photographs
Residential remodeling accounts for 233 establishments in Dane County. Help a buyer understand your specialty by grouping projects by the kind of work you do. Short descriptions should say what you changed, which services were involved and how someone can discuss a similar project.
There are 79 painting contractors in Dane County, and the county records 44 roofing contractors. Those sites benefit from photos that explain preparation or repairs as well as the finish. We place that detail where a visitor is deciding to call, with concise captions that remain readable on a phone.
County Business Patterns
Trade and home service businesses in Dane County
Establishments by industry, 2023
- Landscaping services241
- Residential remodelers233
- Electrical contractors133
- Plumbing, heating and air-conditioning contractors128
- New home builders96
- Painting contractors79
- Roofing contractors44
- Excavation and site preparation contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
From material to finished site
Build around the decisions your customers make
We turn your services and completed jobs into pages you can review, use and maintain.
1
Select the work worth showing
You supply project photos and explain your services. We organize the pages around the jobs a prospective customer can hire you for.
2
Review the layouts on both screen sizes
We prepare mobile and desktop designs so you can check the service explanations, project presentation and estimate forms before the build moves ahead.
3
Complete WordPress and check the customer steps
The build includes testing phone links, form delivery and tracking, plus checking that photographs load correctly and navigation makes sense.
4
Prepare the launch and editing handover
We plan redirects for existing URLs and provide a private Loom walkthrough so your team can change text, replace photos and add work.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
Website design with ongoing SEO
A restoration company’s site and search results
Robinson Restoration's case shows the organic search results from its SEO work. Its Lithium engagement also included a new website. Beside that case, Dozer Dave's Dave Turin recommends DJ Van Zanten for website and internet marketing help.
Restoration“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveWebsite planning elsewhere
See what changes when the service area changes
Different locations call for different project examples and coverage details. Browse the linked web design guides for Wisconsin markets including Racine and Milwaukee, or for Rockford and Elgin in Illinois; the Wisconsin link brings together the state's other city guides.
Published price
Price the build separately from ongoing care
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Website decisions that affect cost and ownership
Still curious?
Call (503) 766-5964 or email [email protected].
What should our website budget allow for?
A typical service business website costs $5,000. A larger collection of services, locations or project pages can require a larger build, which we price before you commit. We use the discovery call to decide what belongs in the site, so you can compare a defined proposal with your budget.
Will we need to wait for all our photos before work begins?
We start by reviewing what you have and identifying what is missing. A typical build takes six to nine weeks from kickoff to launch, with your content and review time affecting the schedule. Send real job photos and a service list early so we can plan pages around material you can supply.
Can another provider take over the website later?
You retain ownership of the domain, hosting, WordPress installation and content. That lets you keep the website if you change providers. We also give you an editing walkthrough, so ordinary content changes do not depend on staying with Lithium for ongoing marketing.
Who handles updates and backups after launch?
You can manage those yourself or choose our optional $99/month hosting and maintenance plan. It includes secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes. We explain the ongoing care separately from the build so you can decide who should handle it.
Will a new design remove our existing service pages?
We review the current content and URLs before deciding what to keep, combine or rewrite. Pages that receive traffic or have links need a planned home in the new site, with redirects where an address changes. We check those connections at launch; search positions can still change during a rebuild.
Free action plan
Turn your Madison project photos into a website plan
Show us a few completed jobs and tell us what your current site fails to explain. Your free plan begins with a short video call: a co-founder will help sort the content, design needs and build budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ