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PPC and Google Ads for Madison, Wisconsin

A pay per click agency helping Madison turn ad spend into job leads.

Know which campaigns earn Madison service calls, with Google Ads reporting that shows leads and average cost per lead.

  • Search terms checked for wasted spend
  • Landing pages matched to your ads
  • Campaign costs and calls reported
Drake’s 7 Dees garden center and landscaping website homepage
380%more organic traffic for Drake’s 7 Dees (in one year)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the price of a click

Madison PPC needs a budget your booked work can support

Lithium Marketing builds and manages Google Ads campaigns around the services Madison businesses want to sell. An 'electrician madison' click averages $16.24. Before you pay for that traffic, the ad and landing page need to explain the electrical service, while tracking records the calls and forms the campaign generates.

We set the starting budget using your target jobs, booking rate and the money left after completing the work. Then we check search terms, bids and landing pages against the leads coming in. That gives you a way to judge the campaign even when a cheap click and a profitable job are very different things.

Weather and your capacity

Adjust the advertising when your workload changes

Madison winters can be well below freezing, with moderate to occasionally heavy snow. If cold weather changes the work your crews can perform or the calls you want, we adjust the advertised services and budget to match. Your current capacity matters as much as the season.

Summer accounts for a greater proportion of Madison's annual rainfall. If rain changes demand for your repair or outdoor work, bring that pattern into the campaign review. We use your call history and available booking slots to plan changes. Weather alone should not set your spending.

residents (2025 estimate)
286,233
residents (2025 estimate)
population change, 2020 to 2025
+4.2%
population change, 2020 to 2025
housing units
133,530
housing units
of occupied homes owner-occupied
46%
of occupied homes owner-occupied
of homes built before 1980
50.6%
of homes built before 1980
median home value
$372,900
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

A specific offer beats a broad service label

Write ads for the work your crews can take

Roofing contractors number 44 in Dane County. For a roofing business, ad copy can distinguish an estimate for replacement from a repair request, with the landing page carrying the same offer. That helps your team understand what a caller expects before discussing the roof.

Dane County's 241 landscaping establishments include businesses that need to explain different kinds of outdoor work. If you advertise installations, the page should show installations and ask about the project. Maintenance offers need their own service explanation so spending does not drift toward jobs you do not want.

County Business Patterns

Trade and home service businesses in Dane County

Establishments by industry, 2023

  • Landscaping services
    241
  • Residential remodelers
    233
  • Electrical contractors
    133
  • Plumbing, heating and air-conditioning contractors
    128
  • New home builders
    96
  • Painting contractors
    79
  • Roofing contractors
    44
  • Excavation and site preparation contractors
    38

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup and ongoing decisions

Make the advertising measurable before scaling it

The account needs a defined offer, working tracking and a review schedule you can count on.

1

Inspect spend and search terms

We review any existing account and identify queries that fit your services, along with searches that should be excluded.

2

Connect the offer to its landing page

Each advertised job needs a matching explanation and contact step. We test the call and form tracking before relying on conversion reports.

3

Launch around capacity and territory

Targeting follows the places you serve and the jobs you can book. We agree the ad budget separately from our management fee.

4

Use the results to improve the campaign

Account optimization happens daily during the first 30 days and weekly thereafter. We use campaign results and your booking feedback to decide which bids, keywords or landing pages need changes.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Paid search within a larger engagement

Read the ad results in the context of the whole project

The Google Ads results in the Sarkinen Plumbing case come from an engagement that also included SEO and website design. Sarkinen is a Portland-area plumbing business. Marc Rickabaugh shares a separate experience from Rickabaugh Construction, describing Lithium's work on the company's site and SEO.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Additional advertising territories

Keep every expansion tied to a place you can serve

The linked PPC guides let you compare Waukesha, Kenosha, Milwaukee and Racine in Wisconsin, along with the Illinois markets of Elgin and Rockford. Choose a territory from your operating needs before buying traffic there; the Wisconsin collection links further city options.

Published price

Separate the account fee from the media budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before you put a Madison PPC budget to work

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What changes your monthly Google Ads fee?

The fee depends on your ad spend, the channels we run and the landing page work required. Management starts at $500 a month plus ad spend. We show both costs before launch, because the amount paid to the agency and the amount paid to advertising platforms are separate parts of your budget.

How quickly can we tell if the ads are working?

Initial results typically appear within the first week, but an early call is only the beginning of the review. We look at search terms, lead counts and campaign average cost per lead. Your team tells us which leads became estimates or jobs so we can judge the traffic by more than form submissions.

Can we use paid search if our crew is small?

A small crew can run a focused campaign for work it has room to book. The starting decision is how much profit a typical job leaves and how often a lead becomes a customer. We can narrow services and geography, then review the cost and lead quality before recommending more spend.

Would Facebook or Microsoft Ads be part of the same proposal?

They can be, when the audience and offer support them. Lithium manages Microsoft Ads and Meta advertising on Facebook and Instagram as well as Google Ads. We explain why a channel belongs in the proposal and report its results separately so you can see where the budget is going.

What commitment does the PPC service require?

Our usual service term starts with six months, then renews monthly with 30 days' notice. The proposal identifies the management scope and the separate advertising budget. We discuss both before you authorize a campaign, including the landing page work needed to make the advertised offer clear.

Free action plan

Work out a Madison ad budget before increasing spend

Bring an ad account you want reviewed, or describe the service you want to start advertising. On a short video call, a co-founder will outline a free plan covering the starting budget, tracking and services to advertise.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan