PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC and Google Ads for Madison, Wisconsin
Know which campaigns earn Madison service calls, with Google Ads reporting that shows leads and average cost per lead.

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Businesses
we’ve worked with
Businesses we’ve worked with
Start with the price of a click
Lithium Marketing builds and manages Google Ads campaigns around the services Madison businesses want to sell. An 'electrician madison' click averages $16.24. Before you pay for that traffic, the ad and landing page need to explain the electrical service, while tracking records the calls and forms the campaign generates.
We set the starting budget using your target jobs, booking rate and the money left after completing the work. Then we check search terms, bids and landing pages against the leads coming in. That gives you a way to judge the campaign even when a cheap click and a profitable job are very different things.
Different services, different costs
At $47.03 per click on average, 'garage door repair madison' calls for careful keyword selection. Filter out searches for parts or instructions if you sell repair visits, and give the customer a page about that service. A budget increase should follow a review of the leads you are already buying.
For 'roofing company madison', the average click costs $28.66; 'landscaping madison' averages $5.17. Those are starting points for a budget discussion. We compare campaign average cost per lead with your feedback on estimates and bookings, then decide which service offers deserve continued spending.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency madison | under 10 | not reported |
| ppc agency madison | under 10 | not reported |
| ppc management madison | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair madison | 720 | $47.03 |
| water damage restoration madison | 30 | $39.09 |
| roofing company madison | 880 | $28.66 |
| hvac repair madison | 20 | $22.55 |
| plumber madison | 1,600 | $21.77 |
| electrician madison | 590 | $16.24 |
| pest control madison | 1,000 | $13.84 |
| landscaping madison | 590 | $5.17 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber madison”, as Google showed it to a searcher located in Madison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and your capacity
Madison winters can be well below freezing, with moderate to occasionally heavy snow. If cold weather changes the work your crews can perform or the calls you want, we adjust the advertised services and budget to match. Your current capacity matters as much as the season.
Summer accounts for a greater proportion of Madison's annual rainfall. If rain changes demand for your repair or outdoor work, bring that pattern into the campaign review. We use your call history and available booking slots to plan changes. Weather alone should not set your spending.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A specific offer beats a broad service label
Roofing contractors number 44 in Dane County. For a roofing business, ad copy can distinguish an estimate for replacement from a repair request, with the landing page carrying the same offer. That helps your team understand what a caller expects before discussing the roof.
Dane County's 241 landscaping establishments include businesses that need to explain different kinds of outdoor work. If you advertise installations, the page should show installations and ask about the project. Maintenance offers need their own service explanation so spending does not drift toward jobs you do not want.
County Business Patterns
Trade and home service businesses in Dane County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing decisions
The account needs a defined offer, working tracking and a review schedule you can count on.
We review any existing account and identify queries that fit your services, along with searches that should be excluded.
Each advertised job needs a matching explanation and contact step. We test the call and form tracking before relying on conversion reports.
Targeting follows the places you serve and the jobs you can book. We agree the ad budget separately from our management fee.
Account optimization happens daily during the first 30 days and weekly thereafter. We use campaign results and your booking feedback to decide which bids, keywords or landing pages need changes.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Paid search within a larger engagement
The Google Ads results in the Sarkinen Plumbing case come from an engagement that also included SEO and website design. Sarkinen is a Portland-area plumbing business. Marc Rickabaugh shares a separate experience from Rickabaugh Construction, describing Lithium's work on the company's site and SEO.
Plumbing2Xleads
on the same budget
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAdditional advertising territories
The linked PPC guides let you compare Waukesha, Kenosha, Milwaukee and Racine in Wisconsin, along with the Illinois markets of Elgin and Rockford. Choose a territory from your operating needs before buying traffic there; the Wisconsin collection links further city options.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The fee depends on your ad spend, the channels we run and the landing page work required. Management starts at $500 a month plus ad spend. We show both costs before launch, because the amount paid to the agency and the amount paid to advertising platforms are separate parts of your budget.
Initial results typically appear within the first week, but an early call is only the beginning of the review. We look at search terms, lead counts and campaign average cost per lead. Your team tells us which leads became estimates or jobs so we can judge the traffic by more than form submissions.
A small crew can run a focused campaign for work it has room to book. The starting decision is how much profit a typical job leaves and how often a lead becomes a customer. We can narrow services and geography, then review the cost and lead quality before recommending more spend.
They can be, when the audience and offer support them. Lithium manages Microsoft Ads and Meta advertising on Facebook and Instagram as well as Google Ads. We explain why a channel belongs in the proposal and report its results separately so you can see where the budget is going.
Our usual service term starts with six months, then renews monthly with 30 days' notice. The proposal identifies the management scope and the separate advertising budget. We discuss both before you authorize a campaign, including the landing page work needed to make the advertised offer clear.
Free action plan
Bring an ad account you want reviewed, or describe the service you want to start advertising. On a short video call, a co-founder will outline a free plan covering the starting budget, tracking and services to advertise.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ