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WordPress sites that show the work

Web design for Sterling Heights service businesses, built around job photos.

The median Sterling Heights home was built in 1977, so the website should show repair work on older houses and make the call one tap away.

  • Project pages with real photos
  • A quote form built for phones
  • You keep the domain and site
Byers Septic Tank Service website homepage
9Xorganic traffic for Byers Septic Service (91 to 799 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

From a search to a quote request

A Sterling Heights website that shows the work

A Sterling Heights trade website has one job before anything else: show the work and make the call easy. Lithium Marketing designs and builds WordPress sites around that job, with the pages planned around the jobs you want and the questions a customer asks before calling. The site loads fast on a phone, shows finished projects with real photos and puts the call button where a thumb can reach it.

Most of the city’s houses are not new: 57.8% of Sterling Heights homes went up before 1980. A repair, replacement or remodel page that shows an older house and the fix your crew made speaks to that buyer more than a gallery of new construction.

The housing behind the pages

A settled housing stock and what to show

The median home value in Sterling Heights is $274,300, and the city’s west edge runs along Dequindre Road, the border with Troy. A house at that value is a large purchase to protect, so project photos and a short description of the fix do more selling than a stock image. A service-area page that stops at the city line also leaves jobs on the table.

Only 4.4% of the city’s housing went up in 2010 or later, so new-construction galleries miss most of the market. A remodeler, painter or roofer should build pages around the jobs an older house needs: a roof replacement, a repaint, a bathroom from the same decade.

residents (2025 estimate)
133,931
residents (2025 estimate)
population change, 2020 to 2025
-0.3%
population change, 2020 to 2025
housing units
53,607
housing units
of occupied homes owner-occupied
75.8%
of occupied homes owner-occupied
of homes built before 1980
57.8%
of homes built before 1980
median home value
$274,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Macomb County builders and trades

Who in the county needs a project site

Macomb County counts 382 residential remodelers and 115 new home builders. A remodeler sells the room a homeowner pictures, so the site has to show the before, the after and the scope behind both. A builder sells a plan and a date, so its pages carry the schedule and the selections instead.

Excavation and site preparation is a smaller group in Macomb County at 55 establishments. A company in that trade may take work from a builder as well as a homeowner, so its pages should explain how a contractor starts a conversation, with plans and a site address, and keep the contact form short.

County Business Patterns

Trade and home service businesses in Macomb County

Establishments by industry, 2023

  • Landscaping services
    402
  • Residential remodelers
    382
  • Plumbing, heating and air-conditioning contractors
    261
  • Electrical contractors
    211
  • Painting contractors
    142
  • New home builders
    115
  • Excavation and site preparation contractors
    55
  • Roofing contractors
    46

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How the site comes together

From the first photo to launch day

You review each stage on a phone and on a desktop before anything goes live.

1

Collect the jobs and the photos

Bring finished job photos, the services you sell and the parts of the city you cover. The page copy is written from those, plus one call with you.

2

Plan the pages a buyer needs

Service pages, area pages and a home page that leads with the work, each with one clear next step.

3

Design and build in WordPress

You check the layouts on a phone and a desktop. Then the build starts on WordPress, every form and phone link gets tested, and GA4 and call tracking go in.

4

Go live, then show you the controls

Redirects go in, the site goes live, and a private recording shows you how to make your own edits.

What every Lithium website includes

The same eight parts go into every website build, wherever the business is.

See the full web design service

  • Sub-2.5-second mobile load
  • Mobile-first conversion path
  • A clear first screen
  • SEO-ready architecture
  • Google Business Profile alignment
  • Real proof where it converts
  • Tracking tied to revenue
  • Accessible and AI-search ready

A fence company build

F&W Fence Co.: one site, SEO and paid search

A new website, SEO and Google Ads were the three pieces of work behind F&W Fence Co.’s card, and its keyword and conversion figures come from all three. Kevin Atiyeh of Atiyeh Bros, a carpet and rug company, describes how Lithium learned his business in the quote beside it.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

The next towns over

Website pages for the next towns over

Each nearby city below has a page with its housing and search numbers, and the Michigan page lists the rest. If a city is not on your service list, skip it; if it is, the page shows how that market searches and what its housing stock looks like.

Published price

Website pricing for a Sterling Heights service business

$5,000

typical project

Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.

FAQ

Questions before a Sterling Heights rebuild

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What makes a project larger than the typical build?

Page count drives it. A long list of finished projects, a page for every service and a page for every city add up to more writing, more photography and more testing than a five-page trade site. The larger number arrives as a fixed proposal before the build begins.

What do we keep after launch?

Everything is registered to you: the domain, the hosting, the WordPress install, the copy and the photographs. Nothing is held back if the relationship ends, because the accounts are already in your name. The optional $99 a month hosting and maintenance plan is separate from the build and includes secure hosting, daily backups, software and security updates and basic website changes.

How do you move an old site without losing its history?

Each old address that earns traffic or links gets a permanent redirect to its new page. We map every URL before launch, then watch Search Console for the first weeks. Positions can shift while Google absorbs the change; the redirect is what tells Google where the page went.

How much training comes with the new site?

Enough to make everyday changes yourself. A private Loom recording walks your team through the screens for editing a page, swapping a photo and adding a finished job. The optional maintenance plan covers updates and basic changes if nobody wants that job.

Do we need to write the copy ourselves?

Lithium writes it from a call with you, your service list and the job photos. You review the pages before launch, so the words sound like your business, not a template. The page list and the dates get settled at kickoff.

Free action plan

Get a page plan built around your job photos

Bring your current site and photographs of finished jobs. On a short video call, a co-founder will map the pages those jobs deserve and what the build would cost.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan