FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
WordPress sites that show the work
The median Sterling Heights home was built in 1977, so the website should show repair work on older houses and make the call one tap away.

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Businesses
we’ve worked with
Businesses we’ve worked with
From a search to a quote request
A Sterling Heights trade website has one job before anything else: show the work and make the call easy. Lithium Marketing designs and builds WordPress sites around that job, with the pages planned around the jobs you want and the questions a customer asks before calling. The site loads fast on a phone, shows finished projects with real photos and puts the call button where a thumb can reach it.
Most of the city’s houses are not new: 57.8% of Sterling Heights homes went up before 1980. A repair, replacement or remodel page that shows an older house and the fix your crew made speaks to that buyer more than a gallery of new construction.
Where a website decision starts
About 10 searches a month name Sterling Heights and web design, in a city of 133,931 people. That is a small number, and it says the website decision rarely starts with a design search. It starts with a trade search, and the site has to work for the visitor who arrives that way, not for the person comparing designers.
The search that brings the work is a trade phrase. A plumber, a roofer and a landscaper each compete for a different set of words, and the website is where those clicks end. One page per service, a clear service area and a phone number that works on a tap do more for a trade business than a new color scheme.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design sterling heights | 10 | not reported |
| web designer sterling heights | under 10 | not reported |
| website design sterling heights | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber sterling heights”, as Google showed it to a searcher located in Sterling Heights. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the pages
The median home value in Sterling Heights is $274,300, and the city’s west edge runs along Dequindre Road, the border with Troy. A house at that value is a large purchase to protect, so project photos and a short description of the fix do more selling than a stock image. A service-area page that stops at the city line also leaves jobs on the table.
Only 4.4% of the city’s housing went up in 2010 or later, so new-construction galleries miss most of the market. A remodeler, painter or roofer should build pages around the jobs an older house needs: a roof replacement, a repaint, a bathroom from the same decade.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Macomb County builders and trades
Macomb County counts 382 residential remodelers and 115 new home builders. A remodeler sells the room a homeowner pictures, so the site has to show the before, the after and the scope behind both. A builder sells a plan and a date, so its pages carry the schedule and the selections instead.
Excavation and site preparation is a smaller group in Macomb County at 55 establishments. A company in that trade may take work from a builder as well as a homeowner, so its pages should explain how a contractor starts a conversation, with plans and a site address, and keep the contact form short.
County Business Patterns
Trade and home service businesses in Macomb County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the site comes together
You review each stage on a phone and on a desktop before anything goes live.
Bring finished job photos, the services you sell and the parts of the city you cover. The page copy is written from those, plus one call with you.
Service pages, area pages and a home page that leads with the work, each with one clear next step.
You check the layouts on a phone and a desktop. Then the build starts on WordPress, every form and phone link gets tested, and GA4 and call tracking go in.
Redirects go in, the site goes live, and a private recording shows you how to make your own edits.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
A fence company build
A new website, SEO and Google Ads were the three pieces of work behind F&W Fence Co.’s card, and its keyword and conversion figures come from all three. Kevin Atiyeh of Atiyeh Bros, a carpet and rug company, describes how Lithium learned his business in the quote beside it.
Fence4Xmore ranking keywords
190 to 745 keywords
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetThe next towns over
Each nearby city below has a page with its housing and search numbers, and the Michigan page lists the rest. If a city is not on your service list, skip it; if it is, the page shows how that market searches and what its housing stock looks like.
Published price
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Page count drives it. A long list of finished projects, a page for every service and a page for every city add up to more writing, more photography and more testing than a five-page trade site. The larger number arrives as a fixed proposal before the build begins.
Everything is registered to you: the domain, the hosting, the WordPress install, the copy and the photographs. Nothing is held back if the relationship ends, because the accounts are already in your name. The optional $99 a month hosting and maintenance plan is separate from the build and includes secure hosting, daily backups, software and security updates and basic website changes.
Each old address that earns traffic or links gets a permanent redirect to its new page. We map every URL before launch, then watch Search Console for the first weeks. Positions can shift while Google absorbs the change; the redirect is what tells Google where the page went.
Enough to make everyday changes yourself. A private Loom recording walks your team through the screens for editing a page, swapping a photo and adding a finished job. The optional maintenance plan covers updates and basic changes if nobody wants that job.
Lithium writes it from a call with you, your service list and the job photos. You review the pages before launch, so the words sound like your business, not a template. The page list and the dates get settled at kickoff.
Free action plan
Bring your current site and photographs of finished jobs. On a short video call, a co-founder will map the pages those jobs deserve and what the build would cost.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ