RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Web design for Troy, New York service businesses
Troy websites that show the finished job clearly.
Troy service businesses get a WordPress site built to show older-home work, and the site is theirs to keep.
- Photos with the job named
- A quote form that works on a phone
- Logins handed to you at launch
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A site built around the work
What a Troy website has to prove
The median home in Troy was built in 1938, and Lithium Marketing designs and builds WordPress sites for service businesses that work on houses like that. A customer in an old house may want proof that you have handled one before, so the photos, the project details and the service pages do the selling.
Troy has 24,818 housing units and a median home value of $206,500, and Troy is noted for its Victorian architecture. That stock gives a contractor plenty to photograph: porches, trim, masonry and the details a gallery of stock photos never shows.
What Troy searches for
Where a Troy visitor lands
About 10 searches a month name Troy alongside web design. Visitors arrive from a service search, a directory or a referral, so the page they land on has to work for a customer who is already looking for the trade.
That makes the first screen the deciding one. A phone number, a quote button and a line about what you do should be readable before a visitor scrolls, and the page should load fast on a phone.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design troy ny | 10 | not reported |
| web designer troy ny | under 10 | not reported |
| website design troy ny | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 82 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber troy ny”, as Google showed it to a searcher located in Troy. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the work
What Troy's housing stock asks of a website
5.0% of Troy homes were built in 2010 or later, so the housing a local gallery can show is mostly older. A gallery needs captions that name the job, because a repair on an old row house is a different project from a new build.
A quote form in Troy should ask who owns the property. Owner-occupied homes make up 37.4% of Troy's occupied units, so the person asking for the estimate may be a tenant while the owner approves it.
- residents (2025 estimate)
- 50,912
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 24,818
- housing units
- of occupied homes owner-occupied
- 37.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.7%
- of homes built before 1980
- median home value
- $206,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades that need a site
Which Troy trades the site has to serve
Rensselaer County has 86 residential remodelers, the largest trade group on the county chart, and 21 painting contractors. A remodeler's site needs project pages and a gallery; a painter's needs a page for prep and finish, and a gallery of finished rooms.
Rensselaer County also has 18 new home builders. A builder's site carries plans, elevations and a different kind of proof than a plumber's repair page, so the navigation changes with the trade.
County Business Patterns
Trade and home service businesses in Rensselaer County
Establishments by industry, 2023
- Residential remodelers86
- Landscaping services64
- Electrical contractors46
- Plumbing, heating and air-conditioning contractors42
- Excavation and site preparation contractors35
- Painting contractors21
- New home builders18
- Pest control companies5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
How the Troy site comes together
You approve each stage, and nothing goes live until the phone links, forms and tracking have been tested.
1
What we need from you first
A dozen photos of finished jobs, your service list and the towns or neighborhoods you cover.
2
Map the site before it is designed
We list the pages, their order and the wording, and you sign off on that outline.
3
Design the small screen first
The phone layout gets the call button and quote form where a thumb reaches them; the desktop version follows.
4
Test every link, then launch
We test every form and phone link, fix anything broken, and record the walkthrough so you can rewatch it.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A restoration company
Robinson Restoration bought a new website and SEO
Robinson Restoration hired Lithium for a website and SEO, the two pieces behind the numbers on the card. Daniel Busby, who runs Willard Power Vac, supplies the quote beside it; his company cleans chimneys, dryer vents and air ducts.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBeyond the city line
Pages for the towns your crews serve
A website can carry a page for each city your crews serve, with local housing notes and your job photos. Albany, Schenectady and Poughkeepsie are linked below, as are Bennington and Rutland in Vermont and Springfield in Massachusetts; the New York page ties the set together.
Published price
What a Troy website costs and what changes it
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Questions to settle before a Troy rebuild
Still curious?
Call (503) 766-5964 or email [email protected].
When does a Troy website cost more than the typical price?
Cost rises when the page count does. A page per service and a page for each town you cover multiply the writing and design work, so the larger figure gets fixed in a written proposal first.
Who owns the website when it is finished?
Your business does, and that includes the domain. We build in WordPress and hand over the logins, so the site is an asset you keep, not a rental.
Who updates the site after launch?
Your team can, because it runs on WordPress. Text, photos and newly finished jobs are edits, not a rebuild. We record a walkthrough for whoever will make them, and the logins stay with your business.
Will a move to a new site cost us the rankings we have?
A planned move can keep the pages Google trusts connected. Old addresses get forwarded to their new pages, and we watch Search Console around launch. Positions can still shift, and no one can promise they will not.
What should we send before the first design call?
Your service list, a folder of job photos and the towns or neighborhoods you want to appear on the site. That is enough for us to map the pages. We write the copy and send it to you for edits before design starts.
Free action plan
Get a page plan for your Troy website
Your next website starts with the work you have already finished. Bring a dozen photos and your service list to the call, and a co-founder will review both by video and name the pages to build first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ