Facebook & Instagram ads
A Facebook ads agency that shows your work to the towns you serve.
Facebook and Instagram campaigns for service businesses, tracked past the click to the calls, quote requests and booked jobs they produce.
- Published management fee
- Six-month starting term
- Your first call is with a co-founder
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Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
When Meta ads pay off
When do Facebook ads pay off for a small business?
Facebook and Instagram ads work best for a service business when people can picture the finished job before they search for anyone. Meta usually earns its budget in four situations.
Your best ad is a finished job
Landscaping, remodeling and painting sell on how the finished work looks. A new patio or a freshly painted house in someone’s feed shows exactly what they would be paying for.
The season sets your calendar
A landscaper’s phone gets busy when spring arrives and quiets down by late fall. Meta lets you reach people nearby as the season opens, then pull the budget back once the calendar fills.
Big projects take weeks to plan
A remodel or a backyard install gets talked over for weeks before anyone calls for a bid. Seeing your work in the feed during that stretch keeps your company on the shortlist.
Buyers are not searching yet
Search only reaches people who are already looking. When you add a service or hit a slow month, Facebook and Instagram can put your work in front of nearby homeowners before they need it.
the honest answer
Emergency work? Start with search.
A burst pipe or a flooded basement sends people to Google, not to their Instagram feed. For plumbing, restoration and septic companies, Google Ads usually comes first, and Meta waits until its cost per lead can compete.
What every Meta account includes
What should a Meta ads agency set up in your account?
Lithium sets up four things in every Facebook and Instagram account: conversion tracking, audiences around your service area, remarketing and reporting.
Conversion tracking, wired to the job
GA4 records every website form and tap-to-call, call tracking scores each call for quality, and booked jobs are imported from your CRM (HubSpot, Salesforce or GoHighLevel, for example) back into the Meta ad account. Meta then learns which people turn into paying jobs.
Audiences built around your service area
Location targeting drawn town by town around where you work, not a radius around the office, plus audiences built from your own customer list.
Remarketing by funnel stage
Site visitors are grouped by how far they got, from one page view to a quote form they never sent, and each group sees an ad written for that stage.
Reporting tied to leads and revenue
A Looker Studio dashboard refreshes every day with your Facebook and Instagram leads, cost per lead and return on ad spend, and a written summary each month shows what the spend brought in.
Meta and Google together
How do Facebook ads and Google Ads work together?
Google Ads answers the search, while Facebook and Instagram reach the same buyers before and after it, and Lithium runs both as one program.
One scorecard for every channel
A Facebook lead and a Google lead are counted by the same tracking and land in the same report, so you can see which one costs less. Meta keeps its budget only where that number holds up next to search.
A second look after a search click
Someone who clicked your Google ad and left without calling can see your work again on Facebook or Instagram while they compare companies.
One plan across both
Meta and Google are planned together as one budget, so money moves to whichever channel is bringing in jobs at the lower cost.
How it works
How Lithium launches your Facebook and Instagram ads.
Four steps take an account from the first audit to steady weekly optimization.
- 1Start
Audit and strategy
We review any ads you run now, plus your GA4, call tracking and CRM data, and rank what to fix by its impact on leads.
- 2Before launch
Tracking before ads
Forms, calls and booked jobs report back to the ad account before the first ad goes live.
- 3Build
Campaign build
Ad copy and images built around the jobs you want more of, each one sent to a lead form or landing page that fits the offer.
- 4Ongoing
Launch and optimize
Someone checks the account every day for the first 30 days and every week after that, moving ads and budget on lead data.
Pricing
Pricing you can check before you call.
From $500
per month in management
Your ad spend is separate. The management fee grows with your budget and with each extra channel or landing page we take on. No haggling, no hidden upsells.
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros Carpet“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview Building
How much does it cost to hire a Facebook ads agency?
At Lithium, management for Facebook and Instagram ads starts at $500 a month, plus your ad spend. Agencies price this work in different ways, often as a flat monthly fee or a percentage of ad spend. Whichever Facebook or Meta ads agency you talk to, ask whether its quote includes the ad spend or sits on top of it, and how the fee changes as your spend grows.
How much ad budget do I need?
Your Facebook ads budget depends on your service area and what a job is worth to you, and Lithium works out the starting number with you on the first call. It has to be enough for Meta to learn which people respond, and you see it before you sign anything.
Do Facebook lead forms work for contractors?
Facebook lead forms can work for contractors when the form screens each inquiry. Meta’s lead forms open inside Facebook or Instagram with the person’s contact details already filled in, so they are quick to send, including by people who were only browsing. For contractors, we tune the form around project size, timeline, location and budget, or send the ad to a landing page with project photos, so the inquiries that come through are worth a call back.
Do you run Instagram ads too?
Yes. Instagram ads are built in the same Meta ad account as Facebook ads, so one campaign can run in both apps, across feeds, Stories and Reels. You do not need a second agency or a separate setup for Instagram.
Is boosting posts enough, or do I need an agency?
Boosting is fine when you want more people to see one post. A boosted post is the quick version of a Meta ad, with fewer choices about who sees it and where it runs. For calls and quote requests, a campaign built in Meta’s Ads Manager gives you that control, and the setup and weekly tuning behind it are the work an agency does.
Can you guarantee leads from Facebook ads?
No. Lithium cannot guarantee leads from Facebook ads, because no agency controls Meta’s ad auction, and results also ride on your offer and on how fast your team calls people back. What we guarantee is the work. If Meta’s cost per lead stops holding up, we tell you plainly and move the budget.
Free action plan
Ready to put your best work in front of buyers?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ