Search engine optimization (SEO)
Targets classic Google and Bing results: the blue links and the Map Pack that show up when someone searches.
Shows up in
- Google results
- Map Pack
- Bing
AI SEO: AEO + GEO
Answer engine and generative engine optimization for Google AI Overviews, ChatGPT and Perplexity, built into every SEO program Lithium runs and never sold separately.
AI OverviewAEO
Sponsored
Map PackSEO
ResultsSEO
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Businesses
we’ve worked with
Businesses we’ve worked with
SEO, AEO and GEO
Buyers move between classic results, AI answers and chat assistants before they call. Each layer reads the same signals in a different format, so Lithium builds for all three in every SEO program.
Targets classic Google and Bing results: the blue links and the Map Pack that show up when someone searches.
Shows up in
Targets the direct answers on the results page, such as Google AI Overviews, featured snippets and People Also Ask.
Shows up in
Targets generative engines like ChatGPT, Perplexity and Claude that write their own answers from the open web.
Shows up in
Why AI search matters
A service business can rank well and still go unmentioned when a buyer asks Google or ChatGPT for a recommendation. These are the gaps AI search work closes.
Google’s AI Overviews appear at the very top of the results, before ads and before organic listings. A business named there is seen before anyone scrolls.
Buyers now ask ChatGPT, Perplexity and Google for recommendations before they visit a website. If the answer names your competitors and not you, the call goes to one of them.
Generative engines build their picture of your business from your site, Google Business Profile, reviews and directories. When those sources disagree on services, phone or service area, the answer gets vague or wrong.
AI systems lift clear, specific answers. A service page that never says what you do, where you work, what it costs or how the job runs gives them nothing to cite.
AI search results
Both results are printed on the clients’ case studies, measured with the same tracking Lithium reports every month.
Sarkinen Plumbing
44
AI search #1 rankings
Dixie Glass
39
AI mentions
AI audience reach
Dixie Glass in AI search, six months
Audience reached through AI-generated search results.
150,924
peak audience reach
Source: Dixie Glass case study. Only the peak value is published.
What AEO + GEO work includes
The signals answer engines rely on overlap with classic SEO, but the format is different. Lithium builds both at once, so the AI search work and the rankings work build on each other.
Every key question on a page opens with a one-sentence answer AI systems can lift cleanly, and the supporting detail follows it.
Real services, prices, service areas, process details and client results give AI systems specific, checkable facts to cite.
Business, Service, FAQ, Article and breadcrumb schema, validated, so the structured data AI systems parse matches the visible page.
Your name, services, phone and service area match across the website, Google Business Profile, reviews, social profiles and directories.
Content clusters and internal links cover the adjacent questions buyers ask, so the site reads as an authority on your category.
An llms.txt file plus robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended set which AI systems can use your content.
No one can promise an AI mention, and Lithium never does. What we guarantee is the work, with monthly reporting that shows what changed.
How it works
The AEO and GEO work runs inside the same monthly SEO program, so every step also strengthens your classic rankings.
We find the buyer questions in your market that trigger AI answers, what those answers say about you and your competitors, and which sources they cite.
Your name, services, phone, service area and categories are cleaned up across the website, Google Business Profile, directories and social profiles.
Service and location pages open each key question with a direct answer, then back it up with prices, process details and client results.
Validated schema, llms.txt and AI crawler rules go live with the technical fixes that let every engine crawl the site cleanly.
New content covers the adjacent questions buyers ask, linked into your service pages so the whole site reads as one authority.
Reports show AI-search referrals and AI Overview appearances next to rankings, leads and cost per lead, and the plan adjusts every 30 days.
Lithium vs DIY vs a typical SEO agency
Pricing
Local SEO retainers for service businesses typically run $1,300 to $3,000 a month, depending on competition, service-area breadth and the content needed. AEO and GEO are included in every program.
$1,300–$3,000
per month
AI search optimization included. Scoped against your revenue per lead, and service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice.
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 Dees“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAI SEO is the work that helps AI-powered search understand, trust and cite your business. It covers answer engine optimization (AEO) for Google AI Overviews, featured snippets and People Also Ask, and generative engine optimization (GEO) for ChatGPT, Perplexity and Claude. The same foundation that earns classic rankings supports both: clear answers, checkable facts, schema markup and consistent business details.
SEO targets classic Google and Bing results: the blue links and the Map Pack. AEO targets answer surfaces such as Google AI Overviews, featured snippets and People Also Ask. GEO targets generative engines like ChatGPT, Perplexity and Claude that build answers from the open web. Buyers move between all three before they contact a business, and one foundation supports each layer: clean technical architecture, strong entity signals, original answers, schema, reviews and backlinks.
Yes. Google’s AI Overviews appear at the very top of the results, before ads and before organic listings, and they show up on local service searches too. In 44 different searches, Google’s AI recommended Sarkinen Plumbing before showing any ads or traditional results.
No. AI search optimization is part of every SEO program Lithium runs, not an add-on or a standalone audit. Local SEO retainers typically run $1,300 to $3,000 a month, scoped against your revenue per lead, and service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice.
No. No one controls what an AI system says, and an agency that guarantees an AI mention is guessing. What we guarantee is the work: answer-first pages, validated schema, consistent business facts across the web, topical depth and monthly reporting that shows what changed.
We make every source an AI engine reads about you agree, then write pages that answer buyer questions directly with specific facts. Generative engines build their picture of a business from everything they can crawl: the website, Google Business Profile, reviews, directories and other mentions. Topical depth shows you know your category, and together that makes your business easier to understand and cite.
Monthly reports track AI-search referrals, AI Overview appearances on your tracked keywords and the leads they produce, next to classic rankings, Map Pack visibility and conversion rate. That tracking is how we can show that Google’s AI recommended Sarkinen Plumbing first in 44 different searches, and that Dixie Glass was featured in AI-generated results for 39 different queries.
The groundwork goes live in the first phase of the SEO program, and technical fixes usually move within 30 days. That phase covers answer-first rewrites of key pages, validated schema, llms.txt and business listing cleanup. How quickly AI answers change after that depends on your market and your competitors, so we report movement every month instead of promising a date.
Not on its own. An llms.txt file tells AI crawlers which content on your site they can use, and robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended set which AI systems can access it. Both control access. The answers themselves come from your content, your schema and the consistency of your business facts across the web.
Free action plan
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ