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AI SEO: AEO + GEO

AI SEO services for the search that answers back.

Answer engine and generative engine optimization for Google AI Overviews, ChatGPT and Perplexity, built into every SEO program Lithium runs and never sold separately.

  • Included in every SEO program
  • $1,300–$3,000 a month
  • No AI-mention promises
44searches where Google’s AI recommended Sarkinen Plumbing firstRead the case study
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

SEO, AEO and GEO

Three ways buyers find you now, one foundation.

Buyers move between classic results, AI answers and chat assistants before they call. Each layer reads the same signals in a different format, so Lithium builds for all three in every SEO program.

Search engine optimization (SEO)

Targets classic Google and Bing results: the blue links and the Map Pack that show up when someone searches.

Shows up in

  • Google results
  • Map Pack
  • Bing

Answer engine optimization (AEO)

Targets the direct answers on the results page, such as Google AI Overviews, featured snippets and People Also Ask.

Shows up in

  • Google AI Overviews
  • Featured snippets
  • People Also Ask

Generative engine optimization (GEO)

Targets generative engines like ChatGPT, Perplexity and Claude that write their own answers from the open web.

Shows up in

  • ChatGPT
  • Perplexity
  • Claude

Why AI search matters

AI answers now sit between your buyer and your website.

A service business can rank well and still go unmentioned when a buyer asks Google or ChatGPT for a recommendation. These are the gaps AI search work closes.

1

The AI answer sits above the ads

Google’s AI Overviews appear at the very top of the results, before ads and before organic listings. A business named there is seen before anyone scrolls.

2

Buyers ask for a shortlist

Buyers now ask ChatGPT, Perplexity and Google for recommendations before they visit a website. If the answer names your competitors and not you, the call goes to one of them.

3

AI repeats what it can confirm

Generative engines build their picture of your business from your site, Google Business Profile, reviews and directories. When those sources disagree on services, phone or service area, the answer gets vague or wrong.

4

Thin pages give AI nothing to quote

AI systems lift clear, specific answers. A service page that never says what you do, where you work, what it costs or how the job runs gives them nothing to cite.

AI search results

What AI search did for two Lithium clients.

Both results are printed on the clients’ case studies, measured with the same tracking Lithium reports every month.

Sarkinen Plumbing

44

AI search #1 rankings

In 44 different searches, Google’s AI recommended Sarkinen Plumbing before showing any ads or traditional results.

Dixie Glass

39

AI mentions

Dixie Glass was featured in AI-generated search results for 39 different queries, reaching an audience of over 150,000.

AI audience reach

Dixie Glass in AI search, six months

Audience reached through AI-generated search results.

150,924

peak audience reach

150,924
Month 1Month 2Month 3Month 4Month 5Month 6

Source: Dixie Glass case study. Only the peak value is published.

What AEO + GEO work includes

Six workstreams, built into every SEO program.

The signals answer engines rely on overlap with classic SEO, but the format is different. Lithium builds both at once, so the AI search work and the rankings work build on each other.

Answer-first blocks

Every key question on a page opens with a one-sentence answer AI systems can lift cleanly, and the supporting detail follows it.

Fact density

Real services, prices, service areas, process details and client results give AI systems specific, checkable facts to cite.

Schema markup

Business, Service, FAQ, Article and breadcrumb schema, validated, so the structured data AI systems parse matches the visible page.

Consistent business facts

Your name, services, phone and service area match across the website, Google Business Profile, reviews, social profiles and directories.

Topical depth

Content clusters and internal links cover the adjacent questions buyers ask, so the site reads as an authority on your category.

llms.txt and AI crawler rules

An llms.txt file plus robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended set which AI systems can use your content.

No one can promise an AI mention, and Lithium never does. What we guarantee is the work, with monthly reporting that shows what changed.

How it works

How Lithium builds AI search into your SEO.

The AEO and GEO work runs inside the same monthly SEO program, so every step also strengthens your classic rankings.

  1. 1AEO + GEO

    Map the questions that matter

    We find the buyer questions in your market that trigger AI answers, what those answers say about you and your competitors, and which sources they cite.

  2. 2GEO

    Align your business facts

    Your name, services, phone, service area and categories are cleaned up across the website, Google Business Profile, directories and social profiles.

  3. 3AEO

    Rewrite key pages answer-first

    Service and location pages open each key question with a direct answer, then back it up with prices, process details and client results.

  4. 4Technical

    Ship schema and crawler access

    Validated schema, llms.txt and AI crawler rules go live with the technical fixes that let every engine crawl the site cleanly.

  5. 5Content

    Build topical depth

    New content covers the adjacent questions buyers ask, linked into your service pages so the whole site reads as one authority.

  6. 6Reporting

    Measure and adjust monthly

    Reports show AI-search referrals and AI Overview appearances next to rankings, leads and cost per lead, and the plan adjusts every 30 days.

Lithium vs DIY vs a typical SEO agency

What you get for AI search, by SEO approach.

AI search optimization (AI Overviews, ChatGPT, Perplexity)

DIY SEO tools
No
Typical SEO agency
Rare
Lithium Marketing
Yes, structured for generative answers

Schema (Business, Service, FAQ, Article)

DIY SEO tools
No
Typical SEO agency
Sometimes
Lithium Marketing
Yes, Rich Results Test verified

Human-written service content

DIY SEO tools
No
Typical SEO agency
Sometimes
Lithium Marketing
Always, fact-checked

Google Business Profile optimization

DIY SEO tools
Basic only
Typical SEO agency
Sometimes
Lithium Marketing
Fully optimized for Map Pack signals

GA4 and call tracking wired to organic

DIY SEO tools
No
Typical SEO agency
Sometimes
Lithium Marketing
Always, conversion paths labeled

Reports tie traffic to leads and revenue

DIY SEO tools
No
Typical SEO agency
Rare
Lithium Marketing
Monthly, with attributed revenue

Strategy across SEO, Google Ads and CRO

DIY SEO tools
No
Typical SEO agency
No
Lithium Marketing
Yes, one team

Pricing

AI SEO is part of the SEO price, not an add-on.

Local SEO retainers for service businesses typically run $1,300 to $3,000 a month, depending on competition, service-area breadth and the content needed. AEO and GEO are included in every program.

$1,300–$3,000

per month

AI search optimization included. Scoped against your revenue per lead, and service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice.

“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

FAQ

AI SEO, straight answers.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What is AI SEO?

AI SEO is the work that helps AI-powered search understand, trust and cite your business. It covers answer engine optimization (AEO) for Google AI Overviews, featured snippets and People Also Ask, and generative engine optimization (GEO) for ChatGPT, Perplexity and Claude. The same foundation that earns classic rankings supports both: clear answers, checkable facts, schema markup and consistent business details.

What is the difference between SEO, AEO and GEO?

SEO targets classic Google and Bing results: the blue links and the Map Pack. AEO targets answer surfaces such as Google AI Overviews, featured snippets and People Also Ask. GEO targets generative engines like ChatGPT, Perplexity and Claude that build answers from the open web. Buyers move between all three before they contact a business, and one foundation supports each layer: clean technical architecture, strong entity signals, original answers, schema, reviews and backlinks.

Does AI search matter for a local service business?

Yes. Google’s AI Overviews appear at the very top of the results, before ads and before organic listings, and they show up on local service searches too. In 44 different searches, Google’s AI recommended Sarkinen Plumbing before showing any ads or traditional results.

Is AI SEO a separate service from SEO?

No. AI search optimization is part of every SEO program Lithium runs, not an add-on or a standalone audit. Local SEO retainers typically run $1,300 to $3,000 a month, scoped against your revenue per lead, and service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice.

Can you guarantee my business will show up in ChatGPT or Google AI Overviews?

No. No one controls what an AI system says, and an agency that guarantees an AI mention is guessing. What we guarantee is the work: answer-first pages, validated schema, consistent business facts across the web, topical depth and monthly reporting that shows what changed.

How do you help a business get recommended by ChatGPT and Perplexity?

We make every source an AI engine reads about you agree, then write pages that answer buyer questions directly with specific facts. Generative engines build their picture of a business from everything they can crawl: the website, Google Business Profile, reviews, directories and other mentions. Topical depth shows you know your category, and together that makes your business easier to understand and cite.

How do you measure AI search results?

Monthly reports track AI-search referrals, AI Overview appearances on your tracked keywords and the leads they produce, next to classic rankings, Map Pack visibility and conversion rate. That tracking is how we can show that Google’s AI recommended Sarkinen Plumbing first in 44 different searches, and that Dixie Glass was featured in AI-generated results for 39 different queries.

How long does AI SEO take to work?

The groundwork goes live in the first phase of the SEO program, and technical fixes usually move within 30 days. That phase covers answer-first rewrites of key pages, validated schema, llms.txt and business listing cleanup. How quickly AI answers change after that depends on your market and your competitors, so we report movement every month instead of promising a date.

Does an llms.txt file get my business into AI answers?

Not on its own. An llms.txt file tells AI crawlers which content on your site they can use, and robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and Google-Extended set which AI systems can access it. Both control access. The answers themselves come from your content, your schema and the consistency of your business facts across the web.

Free action plan

Ready to build for every kind of search?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan