Plumber marketing built around the phone call.

It depends on the mix. A plumbing website typically costs $5,000, local SEO typically runs $1,300 to $3,000 a month, Google Ads management starts at $500 a month plus ad spend, and the AI receptionist is $179 a month. Most plumbing companies start with the one or two channels that close their biggest gap, and the first strategy call maps that out.

SEO builds over months, but early movement can show up quickly. In Sarkinen Plumbing’s first month of SEO, its search visibility in plumbing-related searches went from just over 4% to 15%, and its average Google position improved every week. Google Ads can add calls while SEO builds.

Usually both, for different jobs. Google Ads typically shows initial results within the first week of a campaign, so it covers urgent searches right away. SEO earns Map Pack, organic and AI search visibility that keeps working without paying for each click. Sarkinen Plumbing ran both: SEO lifted its search visibility 3.75X, and its Google Ads converted at 27.37%.

Yes. Lithium’s AI receptionist answers every call 24/7 in your brand voice, using a custom knowledge base about your services. It qualifies leads, books appointments, sends follow-up texts, connects to your CRM and calendar, and records and transcribes every call. It is $179 a month, fully managed, with no contract. Call (503) 766-5964 to hear it.

Yes. Lithium has built plumbing websites including Panda Plumbing in Portland, Biermann Plumbing & Heating in western Massachusetts and northern Connecticut, and Lovett Services, which covers plumbing, drains and underground infrastructure. A typical build costs $5,000 and goes live in six to nine weeks.

No one can guarantee an AI recommendation, because Google and the AI companies decide what to show. Lithium builds the signals those answers draw on: answer-first service pages, schema markup, consistent business facts across the web and in-depth content. For Sarkinen Plumbing, Google’s AI recommended the company first in 44 different searches.

Yes. Lithium is based in Portland and works with service businesses across the US. Biermann Plumbing & Heating serves western Massachusetts and northern Connecticut, and Dixie Glass is on the Mississippi Gulf Coast. Strategy calls and most project work run on Zoom, email, shared documents and Loom videos.

Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice, and the AI receptionist has no contract and can be canceled anytime. Lithium earns the business every month with results and plain reporting.