Landscaping & garden center marketing
Landscaping marketing that’s ready before spring.
Websites, landscaping SEO and Google Ads for landscaping companies and garden centers, with ad budgets that rise and fall with your season.
- Landscapers and garden centers
- First call with a co-founder
- Six-month starting term
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Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why landscaping marketing is different
Landscaping demand arrives all at once, then goes quiet.
Landscapers and garden centers earn much of their year in a few busy months. The marketing that wins those months is built in the slow ones.
Seasonal demand spikes in a few weeks
When the weather turns, homeowners search for landscapers, lawn care, plants and garden supplies at the same time. A website or Google Business Profile that is still being fixed in spring misses the busiest searches of the year.
A flat budget in a seasonal business
A marketing budget that stays flat all year runs short when demand peaks and keeps spending when few people are searching. Spend has to follow the season and the room on your schedule.
Design-build buyers research for weeks
A new patio, retaining wall or full backyard is planned, not bought on impulse. Buyers come back to your website several times and compare companies before they ask for a quote, so every visit has to answer more of their questions.
Garden centers compete with the chains
Searches for plants, soil and garden supplies put an independent garden center in the same results as national chains and big-box stores. Local search is where an independent store can win, if its information is complete.
Garden center and landscaping case study
Drake’s 7 Dees turned a strong local name into search traffic and leads.
Drake’s 7 Dees is a well-known garden center and landscaping company with multiple locations, but its online reach did not match its local reputation. Lithium built a new conversion-focused website for its services and locations, ran an SEO program across landscaping, garden and seasonal searches in its service area, and ran geo-targeted Google Ads, with conversion tracking, on the landscaping searches most likely to become jobs.
- more organic traffic, year one
- 380%
- more organic traffic, year one
- leads in 60 days from Google Ads
- 744
- leads in 60 days from Google Ads
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesLandscaping SEO
What SEO for landscapers actually covers.
Landscaping SEO earns the searches homeowners make every spring without paying for each click. These are the pieces that decide which landscaping companies show up for searches like “landscaper near me” in your towns.
A page for every service you sell
Lawn care, landscape design, hardscaping, irrigation and maintenance each get their own page, so Google can match every search to the right answer and the buyer lands on the work they want.
Pages for the towns you serve
Written with details a homeowner in each town would recognize, instead of a city name swapped into a template.
Project galleries that can rank
Finished patios, walls, plantings and full yards on their own project pages, labeled with the work and the town, so they can show up in search as well as persuade.
Google Business Profile upkeep
Categories, services, service areas, photos and seasonal hours kept accurate, so Google has what it needs to show you in the Map Pack for searches near your crews.
A steady flow of reviews
Review-funnel support that asks every customer at the right moment, right after an install or a finished season, so your reviews keep pace with your work.
Local links that build authority
Multi-tiered semantic link building every month, led by trade sources, associations and local publications that fit a landscaping company.
How a landscaping SEO year runs.
See local SEO services- 1Off-season
Fix the foundation
Speed, indexing and site structure problems get fixed first, along with your Google Business Profile. Technical fixes usually move within 30 days.
- 2Before spring
Publish ahead of demand
New service, service-area and seasonal pages go live while searches are still quiet. Local and long-tail rankings typically follow in 60 to 90 days.
- 3Busy season
Turn finished jobs into proof
Every completed project is a chance for a new gallery page and a review, so the work you do in season keeps feeding next season’s rankings.
- 4Every month
Report and plan
Monthly reports tie organic search to calls, quote requests and revenue, which compounds from month four. Next season’s plan starts from what worked.
Garden center marketing
Garden center marketing runs on hours, directions and what’s in season.
A landscaping company sells projects. A garden center sells visits: people deciding where to buy plants this weekend. That moves the work toward store information, seasonal inventory and the local searches shoppers make for plants and supplies.
A page for every location
Each store gets its own page with hours, directions and what that location carries, linked from its own Google Business Profile.
Seasonal inventory and events
Pages and profile updates for what is in season, from spring bedding plants to fall bulbs, plus classes and events, refreshed as the season turns.
Plant and supply searches
Category pages for plants, soil, mulch and garden supplies, written so a shopper searching near your store can find you as well as the chains.
A path for each kind of buyer
When the garden center also designs and installs, shoppers get a clear path to visit the store and project buyers get a clear path to request a quote.
Landscaping marketing services
One landscaping marketing agency for your website, search, ads and phones.
Pick the service that fixes your weakest link, or run them together as one program.
start here
Not sure what to fix first?
Tell us when your season starts and what you sell, and we will show you which piece to start with and what it should cost.
Client voice
On-Target Landscape on working with Lithium.
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAI search for landscapers: AEO + GEO
Give AI search clear facts about your landscaping company.
Ask ChatGPT for a patio contractor or a garden center that carries native plants, and it writes an answer from what it can find about the companies nearby. Answer engine and generative engine optimization come with every SEO program Lithium runs, so your services, towns and store hours are easy for Google’s AI Overviews, ChatGPT and Perplexity to read.
Answer-first service and plant pages
Pages open with a direct answer to what buyers ask, like whether you design patios, which towns you cover or which plants you carry.
Hours and service towns that agree
Your store hours, locations, services and the towns you work in read the same on your website, Google Business Profile and directory listings.
GardenStore and Service schema
Each store is marked up as a GardenStore and each landscaping service as a Service, with FAQ schema on pages that answer buyer questions, all matching what visitors see.
Project and plant guides that connect
Guides on patio materials, native plants or irrigation start-up, linked to the matching service pages, so AI systems can see what your company knows best.
No one can promise an AI mention. Lithium builds the signals answer engines rely on, and AI search optimization is part of every SEO program.
See AI SEO (AEO & GEO)Pricing
What landscaping and garden center marketing costs.
Four of Lithium’s five services have a published price. Proposals depend on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Separate from ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions landscapers and garden centers ask.
Still curious?
Call (503) 766-5964 or email [email protected].
How much does landscaping marketing cost?
Most landscapers start with one or two services: a one-time website project or a monthly SEO or Google Ads retainer, plus ad spend that peaks in season. The total depends on how many pages the website needs, how competitive your towns are for the services you sell and how much ad spend your busy months call for.
How early should we start marketing before the spring rush?
Start in the off-season, because the slowest parts of the work need a head start. SEO builds over months and a new website takes weeks to plan and build, so both should be underway well before buyers start searching. Google Ads can launch closer to the season, but its conversion tracking should be set up and tested before budgets go up, so the first busy-season clicks are measured from day one.
Should a seasonal business invest in SEO or Google Ads?
Usually both, because they cover different parts of a landscaping year. Google Ads puts your company in front of spring cleanup, planting and patio searches as soon as a campaign goes live, which suits the weeks when demand jumps. SEO builds the service pages, project galleries and Google Business Profile that keep earning inquiries without paying for each click, including through the slow months.
Can you scale Google Ads up and down with the season?
Yes. Ad spend is separate from Lithium’s management fee and can change from month to month, so budgets go up ahead of your busy season, shift between services as demand moves from spring cleanups to fall work, and come down when the season ends or your crews are booked out. Conversion tracking shows which campaigns produced calls and quote requests, so each increase goes where it has already earned work.
Can the AI receptionist book estimates while our crews are on jobs?
Yes. It books estimate appointments straight into your calendar while your crews are working. It answers from a custom knowledge base about your services and service area, qualifies each caller before booking and sends a follow-up text, so a homeowner who calls during a mowing route or a patio install still gets a time on the schedule.
Do we need project galleries if we mostly do lawn care and maintenance?
Less than design-build companies do: maintenance buyers choose on reviews, service pages and response time. A few photos of properties you keep up still help, and the simplest habit is having crews take before and after photos on every job, so there is always new work to add.
Do we have to sign a long-term contract?
Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. Monthly reports show the calls and quote requests each service produced, so you can decide season by season what to keep.
Free action plan
Ready to fill next season’s schedule?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ