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Restoration marketing agency

Restoration marketing for the first call after a flood or fire.

Restoration websites, SEO and Google Ads that turn water, fire and mold damage searches into booked jobs, with a co-founder running your strategy call.

  • SEO for emergency searches
  • Calls answered 24/7
  • Six-month starting term
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Why restoration marketing is different

Restoration jobs are decided in the first few minutes of a search.

Nobody shops for water damage cleanup ahead of time. The search happens in the middle of a crisis, the homeowner is in a hurry, and the results page is crowded with other places to call.

1

The search happens at 2 a.m.

A supply line bursts overnight or the fire crew has just left. The homeowner searches on a phone, opens two or three results and calls the first company that looks credible and answers. A slow site or a buried phone number loses that job.

2

Traffic that never turns into a job

A page can rank for how to dry a wet carpet and still never ring the phone. Restoration SEO has to win the emergency searches people make when they are ready to call, like burst pipe cleanup or smoke damage repair.

3

The Map Pack and lead-gen listings crowd the page

Search for water damage restoration and the top of the page fills with ads, the Map Pack, national franchise locations and lead-generation directories.

4

Calls missed while crews are on a job

Your team is extracting water from a basement or boarding up a house when the next call comes in. Every call that rolls to voicemail is a homeowner who simply calls the next company on the list.

Restoration case study

How SEO alone made Robinson Restoration easy to find in an emergency.

Robinson Restoration was a great restoration company that almost nobody could find online, so every emergency search in its market went to someone else. It did not need a tune-up. It needed an online presence built from the ground up.

Lithium rebuilt the site’s structure, speed and service pages around the urgent searches people make when water or fire hits, put click-to-call and a clear path to request emergency service up front, and kept a link-building program running month after month so the rankings hold.

Robinson Restoration website homepage built by Lithium Marketing

Robinson Restoration

Organic search, before Lithium and with Lithium

Organic visits a month, before

79

Organic visits a month, with Lithium

2,200+26X

Top-3 Google rankings

120

Every number is printed on the Robinson Restoration case study.

Restoration SEO

Restoration SEO, mapped to the way emergencies get searched.

Restoration SEO earns your company a place in the Map Pack and the organic results for searches like “water damage restoration near me”, starting from a fast, technically clean site. For a restoration company, six parts of the work matter most.

A page for each type of loss

Water damage restoration SEO starts with its own in-depth page, and so do fire and smoke damage and mold remediation. Storm damage gets one too, if you do that work.

Service-area pages with real demand

Pages for the towns you serve, built only where search data shows people looking, each with details that fit that town instead of a template with the name swapped.

A Google Business Profile that earns the call

The right categories for each service, your true service area, accurate hours and fresh job photos, so the Map Pack shows a company worth calling.

Steady Google reviews

Review-funnel support that makes it easy for satisfied customers to leave a Google review, the trust signal hurried homeowners and Google both read.

Schema that matches each page

LocalBusiness, Service and FAQ structured data that mirrors what visitors see, so Google reads your services, hours and service area correctly.

Emergency-call tracking

Call tracking on every number and a GA4 event on every tap-to-call, so the monthly report shows which pages and searches brought in emergency calls.

See how Lithium’s local SEO works

AI receptionist for restoration companies

Every emergency call answered, 24/7.

Lithium’s AI receptionist picks up in the middle of the night, on a holiday weekend or while every crew is out, so a homeowner with water on the floor reaches your company instead of a voicemail greeting.

Ask it about services, pricing and availability. Try it right now.

  • 30 natural AI voices
  • Custom knowledge base
  • SMS & MMS handling
  • CRM & calendar hooks
  • Call recording & transcripts
  • Unlimited concurrent calls
AI receptionistLive call · 24/7
AI receptionist“Thanks for calling! I’d love to help schedule that. I have Thursday at 2 PM or Friday morning. Which works better?”
Caller“Thursday at 2 works great!”
AI receptionist“You’re all set! I’ll text you a confirmation. Anything else I can help with?”
Lead qualified Booked SMS sent

$179/mo

Fully managed AI receptionist

vs. $3,500+/mo for a human receptionist. No contracts. Cancel anytime.

Restoration websites

Restoration websites we’ve built.

RescueHero Restoration keeps a call and text bar on every phone screen, and Lovett Restoration’s 24/7 emergency button opens ServiceTitan booking.

See the full portfolio

Pricing

What restoration marketing costs with Lithium.

Typical prices for four of Lithium’s five services, so you can plan a budget before we talk. AI automation is quoted after a free discovery call, and your proposal depends on your service area, local competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Separate from ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Restoration marketing, straight answers.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much does restoration marketing cost?

It depends on the mix: local SEO typically runs $1,300 to $3,000 a month, Google Ads management starts at $500 a month plus ad spend, the AI receptionist is $179 a month and a website is a one-time project, typically $5,000. Within those ranges, a restoration company’s price comes down to how many loss types and towns need their own pages, how competitive emergency searches are in your metro and how much ad spend you put behind them.

How fast does SEO work for a restoration company?

Technical fixes usually move within 30 days, and local and long-tail rankings typically follow in 60 to 90 days, with revenue compounding from month four. A crowded term like water damage restoration in a large metro takes longer, since it needs more links, reviews and authority than a single town does.

Can we compete with lead-gen sites and national franchises in Google?

Yes, in the area your crews serve. Google ranks local results on relevance, distance and prominence. Distance depends on where the searcher is, and relevance and prominence come from complete service pages, a strong Google Business Profile and steady reviews, which a local company can earn. A directory listing cannot show your crews, your trucks or your finished jobs, and your pages can.

Can you guarantee we rank first for water damage restoration?

No, because Google decides rankings and no honest agency can promise a position. What we guarantee is the work: the technical fixes, loss-type and service-area pages, Google Business Profile updates and link building in your plan ship on schedule, and every monthly report shows what changed.

Should we run Google Ads for emergency restoration searches?

Usually yes, because ads put you on the page right away while SEO builds, and Google Ads typically shows initial results within the first week of a campaign. For a restoration company, Lithium builds the campaign around phone calls: call tracking on every ad, a landing page for each type of damage, match types and bids tuned to emergency searches, and location targeting set to the area your crews can reach quickly. As organic rankings grow, the budget can shift to the searches where you do not rank yet.

Do you work with restoration companies outside Portland?

Yes. Lithium is headquartered in Portland and works with service businesses across the United States, so your plan is built around your own service area and the competitors in it.

Do we have to sign a long-term contract?

Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice, and the AI receptionist has no contract and can be canceled anytime. SEO is planned 90 days at a time with a check-in every 30 days, so you always know what ships next.

Free action plan

Ready to book more water, fire and mold jobs?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan