GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Southaven marketing services
A Southaven marketing plan that makes the site, search, ads and phone work together.
Southaven service businesses get the website, search, ads and phone work from one team, with prices on the page and a co-founder on the first call.
- One job list behind all four
- The first call is with a founder
- A plan you leave the first call with
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Southaven plan
What one Southaven marketing plan covers
Southaven service businesses get the website, local SEO, Google Ads and phone answering planned as one system, so a customer who finds the business online can call or ask for a quote without hitting a dead end. Lithium Marketing runs that work for Southaven trades from the first tracking setup through the monthly report. DeSoto County has 3,349 establishments, and a homeowner choosing a plumber or landscaper sees only the few that show up in search and in the map.
Southaven has 57,819 residents and added 5.8% to its population from 2020 to 2025. Fast growth brings households with no established plumber, electrician or landscaper to call, so the business that answers the search earns the first visit.
The four services
What each part of the Southaven plan does
Pick the gap that costs you the most calls and start there. The other services can follow when the first one proves itself, and each card opens its Southaven page.
Southaven SEOPages for each job and each town you cover, a profile that lists the same services, and links built to the pages that bring calls.Learn more Southaven web designA fast WordPress site with your finished jobs, your service area and a call button a thumb can reach.Learn more Southaven PPCA paid search account in your name, built per job, with the calls and forms each campaign produced in the monthly report.Learn more Southaven AI receptionistA receptionist that answers 24/7, books the visit, texts the caller and passes the phone to a person when the call needs one. Custom automation gets a separate quote after a discovery call.Learn more
Southaven searches
What a Southaven search result looks like
A search for “plumber southaven” puts Facebook, Nextdoor, Thumbtack and Yelp in the top 10 beside the plumbers' own sites. A homeowner who taps a directory listing lands on a page that lists your competitors too, so the Southaven business that wins the call is the one with its own page and a phone number a tap away.
Pest control searches naming Southaven run 170 a month, and garage door repair searches run 140. Those are searches a homeowner makes when something has broken, and each one is better answered by a service page than by a general list of everything you do.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency southaven | under 10 | not reported |
| digital marketing southaven | under 10 | not reported |
| marketing agency southaven | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control southaven | 170 | $33.62 |
| garage door repair southaven | 140 | $26.98 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 732 to 1,500 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber southaven”, as Google showed it to a searcher located in Southaven. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Southaven market
What the city's growth means for your plan
DeSoto County has 197,918 residents, and the Memphis, TN-MS-AR metro area has 1,341,412 people. Southaven sits on the Mississippi side of that metro, so the city and the state belong in the page title, the ad and the profile.
Southaven is the largest suburb of Memphis, Tennessee, by population. A Southaven page and a Memphis, Tennessee page are two different pages, and the plan keeps them separate so one regional page does not try to speak for both.
- residents (2025 estimate)
- 57,819
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.8%
- population change, 2020 to 2025
- housing units
- 23,046
- housing units
- of occupied homes owner-occupied
- 72.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 22.6%
- of homes built before 1980
- median home value
- $236,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in DeSoto County
Who competes for Southaven calls in DeSoto County
DeSoto County has 47 plumbing, heating and air-conditioning contractors and 48 landscaping services. A plumber's customer has a repair, and a landscaper's customer has a project, so one page cannot sell both.
The county also has 34 electrical contractors, 28 new home builders and 21 residential remodelers, plus smaller fields from pest control to glass. Each service gets its own page inside the plan, and the Google Business Profile's categories follow the work you sell.
County Business Patterns
Trade and home service businesses in DeSoto County
Establishments by industry, 2023
- Landscaping services48
- Plumbing, heating and air-conditioning contractors47
- Electrical contractors34
- New home builders28
- Residential remodelers21
- Excavation and site preparation contractors14
- Pest control companies8
- Glass and glazing contractors5
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the plan starts
How a Southaven marketing plan gets moving
Tracking comes first. Without it, every later choice about the site, the ads and the phone is a guess.
1
Track what the phone already does
We add call and form tracking to the site, the Google Business Profile and any live ads, so the first month shows which services produce calls today.
2
Make the website the handoff
Every service page gets the job list, the service area and a call button a thumb can reach, because the search work and the ads both land there.
3
Build the pages Google can match
We write a page for each service and each nearby city you cover, and keep the profile's services and categories in step.
4
Answer what the other three produce
The AI receptionist picks up around the clock, books appointments under your rules and transfers to a person when the call needs one. Custom automation gets its own quote after a discovery call.
Proof from Mississippi
A Mississippi glass company's website, search and ads
Dixie Glass has served the Mississippi Gulf Coast since 1946, and it hired Lithium for three services: a new website, SEO and Google Ads. The results shown in this section come from that combined work. It is a Gulf Coast case, not a Southaven one, and Nathan Boos of Hillsview Building adds his own view of working with Lithium.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAcross the metro and the state
Where Southaven businesses take work next
Start with Memphis, Tennessee, the city across the state line, then compare Jonesboro, Little Rock and Conway in Arkansas. The final link opens the Mississippi directory, where every city page sits beside this one.
Pricing
Published prices for a Southaven marketing plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Southaven marketing questions, answered plainly
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Southaven owner start with Lithium?
Start with the service that costs you the most calls today. If the phone rings out while crews are working, the AI receptionist comes first. If the site is slow or hides the phone number, the website comes first. If both are fine and customers still cannot find you, the work is SEO or Google Ads. A co-founder sorts that order on the first call.
Can we add the other services later?
You can add them one at a time. Nothing in the plan requires all four at once, and each service has its own published price, so the next one starts when the monthly report shows room for it.
Do the four services report the same numbers?
They report into one monthly view: calls, leads and cost per lead, with the website and phone work visible beside the ads. You see one plan's numbers in one place.
How does a Southaven business work with Lithium?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder takes the strategy calls, and the same account manager stays on your file.
What should we send before the first call?
Your website address, the services you want more of, the cities you cover and a rough idea of the calls you get now. That is enough for a co-founder to show you which service comes first and what the first month would include.
Free action plan
Get a Southaven marketing plan with the prices attached
Tell us what you sell and which cities you cover. On a short video call, a co-founder will look at the site, the profile and the ads, then name the first service to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ