CASE STUDY
How We Helped a 3rd-Generation Glass Company Dominate Digital Marketing
See how Lithium transformed Dixie Glass’s online presence with a new website, optimized Google Ads, and strategic SEO — delivering 76% more conversions on virtually the same budget.
76%
MORE CONVERSIONS
15.57%
ADS CONVERSION RATE
5,461%
CONVERSION RATE INCREASE
+18.2%
ORGANIC TRAFFIC GROWTH
THE CHALLENGE
Three Generations of Excellence, Zero Digital Strategy
Dixie Glass has been providing quality glass installation, repair, and replacement since 1946. Three generations of the same family have built an impeccable reputation across the Mississippi Gulf Coast — serving Pascagoula, Lucedale, and Gulfport.
But when it came to digital marketing, they were flying blind. All marketing was handled in-house — Social Media, Google Ads, a basic Wix website — with no SEO strategy, rising ad costs, and virtually no tracking to measure what was working.
Despite a healthy Google Ads budget, cost per lead kept climbing while results stayed flat. They knew something had to change.
OUR SOLUTION
A Complete Digital Transformation
Lithium developed a comprehensive 3-part strategy to completely overhaul Dixie Glass’s digital presence:
1. New WordPress Website — We replaced their outdated Wix site with a conversion-optimized WordPress website. Professional design, fast load times, and strategic calls-to-action throughout.
2. Rebuilt Google Ads — We scrapped the underperforming campaigns and built new ones from scratch, focusing on high-intent keywords and conversion tracking.
3. SEO & Link Building — We implemented a full on-site and off-site SEO strategy including technical optimization, content development, and authoritative link building.
WEBSITE TRANSFORMATION
A Conversion-Focused Website That Performs
The old Wix site was holding Dixie Glass back. We built a brand-new WordPress website engineered for conversions — with strategic CTAs, fast loading, mobile optimization, and professional design that matches their 79+ year reputation.
15.57%
GOOGLE ADS CONVERSION RATE
The new website drove a 5,461% increase in conversion rate from Google Ads. That’s the power of pairing great ads with a website built to convert.
GOOGLE ADS RESULTS
76% More Conversions — Same Budget
We rebuilt Dixie Glass’s Google Ads campaigns from scratch — better keywords, better ad copy, better landing pages. The result? 116 conversions in January 2026, up 76% from the previous year, with only a 2.29% increase in ad spend.
SEO RESULTS
Building Long-Term Organic Growth
While Google Ads delivers immediate results, SEO builds lasting organic traffic that compounds over time. We implemented a comprehensive on-site and off-site SEO strategy for Dixie Glass — optimizing their new website, building authoritative backlinks, and creating content that Google loves.
Even in the early stages, the results are already showing. Organic traffic grew 18.2% and keyword rankings increased by 3.09% — a strong foundation for long-term growth.
SEARCH VISIBILITY
Rising Through the Rankings
Our competitive analysis shows Dixie Glass steadily climbing in search visibility. Average position improved to 13.63 (up 9.5 positions), while overall search visibility reached 34.63% — a 71.2% increase.
AI SEARCH PRESENCE
Winning the AI Search Revolution
Google’s AI Overviews now appear at the very top of search results — before ads, before organic listings. Our content strategy isn’t just built for today’s Google — it’s built for the AI-first search landscape.
150,924
AI AUDIENCE REACH
39
AI MENTIONS
Dixie Glass is being featured in AI-generated search results across 39 different queries, reaching an audience of over 150,000. While competitors focus on traditional rankings, Dixie Glass is already winning the next generation of search.
OUR APPROACH
The Lithium Difference
Website Design
Built a conversion-optimized WordPress site to replace their outdated Wix website. Professional design, fast loading, and strategic CTAs throughout.
Google Ads Optimization
Rebuilt campaigns from scratch with better keywords, ad copy, and conversion tracking — delivering 76% more conversions on virtually the same budget.
SEO & Link Building
On-site optimization plus off-site authority building through strategic link building — driving 18.2% organic traffic growth and rising search visibility.
Ready to Get Results Like These?
Let’s discuss how Lithium can transform your digital marketing — just like we did for Dixie Glass.