Contractor website design: what to include

Put your main project types in the top menu and give each one its own page. A buyer should never have to decode a gallery to learn whether you handle commercial steel, paving, kitchen remodels or roof replacements. Google works the same way: it ranks a page for the search it answers best, so a page about decks can rank for “deck builder” in your town and a page about everything ranks for nothing in particular.

A strong service page answers the questions a buyer asks before calling. What does the job include? Who is it for, homeowners, property managers or general contractors? Which towns do you cover? What does the process look like, and how do I get a price? Close with photos of that exact service and a quote button.

Westmore Construction’s site gives each of its two divisions its own section and its own hero button, one to plan a building and one to book a crane lift. Westmore’s rebuild also added location pages from Seattle to Salem, and Porter Paving’s has 52 city pages across seven regions. Both match where those crews work. Build location pages for the places you serve and have something specific to say about, and skip the copy-and-paste city pages.

Put a phone button in the header and a short estimate form on every service page. Ask for the project type, the address or town, a short description and the best way to reach the person. That is enough for a first call back. Every extra required field costs you requests, so save the detailed questions for the estimator.

Porter Paving puts its form right beside the hero video, with a dropdown for the service and a prompt to describe the address and rough size of the surface. Gloudeman Electric, a residential electrician we built for, takes it further: its quote form accepts photos, so a homeowner can snap the panel or the outlet and get a free remote quote. For a trade where a picture tells the estimator most of what they need, that one feature saves a site visit.

Before launch, send a test request from a phone and a laptop and check who receives it. A great page cannot fix a form that lands in an inbox nobody reads. Lithium’s builds include GA4 and call tracking, so you can see which pages produce calls and forms after launch.

A slow site loses phone visitors before the page finishes loading. Lithium builds every contractor site to Google’s Core Web Vitals targets: the main content loads in under 2.5 seconds, the page responds to a tap in under 200 milliseconds and nothing jumps around while it loads.

Each site also ships with schema markup that tells Google your business name, services and service area, an llms.txt file for AI search tools, GA4 analytics and call tracking. When you change an old site, every old URL gets a redirect so the rankings you earned carry over. Westmore’s rebuild cleaned up 175 redirects and Porter’s redirected 163 old URLs.