From the service professional FAQ
- How you’re matched: you choose your type of work and service area, and Angi Leads matches you to requests
- How many leads: asked how many to expect, it answers, “We make no guarantee.”
Marketplace comparison
Angi and Thumbtack alternatives for service businesses
Build lead flow through your own website, Google Business Profile and ads, with inquiries sent directly to your business.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short answer
How the costs work, channel by channel.
The first two columns come from each marketplace’s own help pages. The third is lead flow you own: your website, your Google Business Profile, local SEO and Google Ads.
What you pay for
- Angi Leads (from its help pages)
- A fee for each matched lead, with fees varying by job size
- Thumbtack (from its help center)
- Thumbtack describes charging for customers who contact you directly
- Your own channels, with Lithium Marketing
- A website (typically $5,000 per project), SEO ($1,300–$3,000 a month) or Google Ads management (from $500 a month, plus ad spend)
Other pros on the same request
- Angi Leads (from its help pages)
- Angi Leads connects customers “with multiple Angi Leads service professionals”
- Thumbtack (from its help center)
- A customer can contact up to “five” pros “in the first four hours,” and more after that
- Your own channels, with Lithium Marketing
- A call from your own website or Google profile goes only to you
If you don’t win the job
- Angi Leads (from its help pages)
- “You did not win the job” is “accounted for in our lead pricing” and not eligible for a lead credit
- Thumbtack (from its help center)
- Thumbtack refunds a lead automatically if the customer “doesn’t reply to any pro they contacted within the first 72 hours”
- Your own channels, with Lithium Marketing
- SEO and website traffic carry no per-lead charge. Google Ads charges for clicks, within a budget you set
Angi Leads
How Angi Leads matches and credits leads.
Angi Leads’ service professional FAQ covers matching and lead volume, and its lead credit guidelines list the cases that do not earn a credit.
More cases not eligible for a lead credit
- A consumer who is not calling you back
- A consumer who already found someone
- A consumer who is just “shopping”
Thumbtack
How Thumbtack sets lead prices.
Thumbtack’s help center explains what sets a lead’s price, and its Quality Commitment covers how many pros a customer can contact and when a lead is refunded.
What moves the price
Lead prices vary with “the type and size of the job, how many pros are available, and your market.”
Who sets it
You set your own lead prices, which are “the exact amount you’ll pay for each lead.”
Your own channels
What owned lead flow looks like.
A website built to book jobsTap-to-call on every page, fast load times and pages for each service you sell. Six to nine weeks from kickoff to launch, and you own the site and domain.Learn more Local SEO and your Google Business ProfileTechnical SEO, service-page content and Google Business Profile work help customers find you. Local and long-tail rankings typically move in 60 to 90 days.Learn more Google AdsCampaigns target searches for your services. Initial results typically come within the first week, with landing pages matched to what the customer searched for.Learn more An AI receptionist on the phonesIt answers every call 24/7, so a paid lead does not reach voicemail. It costs $179 a month.Learn more
The results are printed, not promised.
Read the case studies- Robinson Restoration: organic traffic with SEO alone
- 26X
- Robinson Restoration: organic traffic with SEO alone
- Byers Septic Service: organic traffic
- 9X
- Byers Septic Service: organic traffic
- Sarkinen Plumbing: leads on the same budget
- 2X
- Sarkinen Plumbing: leads on the same budget
Marketplaces
When a marketplace still makes sense.
Make the decision from your own results
Keep a marketplace in the comparison if its jobs justify the cost. Compare its booked work with the inquiries coming through your website and ads before deciding where the next marketing dollar goes.
Compare cost per booked job
Divide what you spent on a channel in a month by the jobs you booked from it. That puts a marketplace, Google Ads and SEO on the same scale, and Lithium Marketing sets up GA4 and call tracking so each call and form shows where it came from.
FAQ
Angi and Thumbtack questions from pros.
Still curious?
Call (503) 766-5964 or email [email protected].
Can I pause Angi Leads when my schedule is full?
Angi Leads’ service professional FAQ says you can turn the service on or off in your profile. It also describes setting a future date for matching to resume.
Where can I check what I paid for a Thumbtack lead?
Thumbtack’s help page says your payment history lists paid leads and Opportunities, while the Messages tab shows the cost of a specific lead. Use those records when comparing a channel’s spend with the work it produced.
How much do service businesses typically spend on Google Ads?
A typical service business working with Lithium Marketing budgets $2,000–$5,000 a month for Google Ads, paid separately from the management fee.
Will I be locked into a long contract to build my own channels?
Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. The AI receptionist has no contract, and you can cancel it anytime.
Angi, Angi Leads and Thumbtack are trademarks of their owners. Lithium Marketing is not affiliated with either company. Facts come from their public help pages. Terms can change, so confirm them in your pro account.
Free action plan
Talk through your lead costs with DJ.
Book a 30-minute strategy call with DJ, or call (503) 766-5964.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ