CASE STUDY
How We Grew a Garden Center’s Organic Traffic 5X in the First Year
See how Lithium transformed Drake’s 7 Dees’ online presence in just 12 months — nearly 5X-ing organic traffic and tripling their ranking keywords with a new website and strategic SEO.
380%
MORE ORGANIC TRAFFIC
nearly 5X
190%
MORE RANKING KEYWORDS
990 → 2,870
26.4%
GOOGLE ADS CONV. RATE
5X industry average
744
LEADS IN 60 DAYS
most recent period
THE CHALLENGE
A Beloved Local Institution With Untapped Online Potential
Drake’s 7 Dees was a well-known name in landscaping and garden centers — but their online reach didn’t match their local reputation. In mid-2020 the site drew only about 623 organic visits a month, with fewer than 1,000 ranking keywords. For a business with multiple locations and a broad range of services, that was a fraction of the customers searching every day. The opportunity was enormous — it just needed the right strategy.
THE SOLUTION
A Complete Search & Conversion Strategy
Strategic SEO
A comprehensive on-site and off-site program targeting the full range of landscaping, garden, and seasonal searches across their service area.
New Conversion-Focused Website
A brand-new website built to showcase their services and locations, with fast performance and clear paths to contact and visit.
Conversion-Focused Google Ads
Tightly geo-targeted search campaigns built around high-intent landscaping searches, with conversion tracking and manual bid control to keep lead quality high.
SEO RESULTS
Nearly 5X the Organic Traffic — In One Year
In their first 12 months with Lithium, Drake’s 7 Dees’ organic traffic surged from roughly 623 to 2,990 visits per month — a 380% increase. That’s nearly five times the qualified local customers finding them on Google, every single month.
Tripling Their Keyword Footprint
Drake’s ranking keywords grew from 990 to 2,870 — a 190% increase — nearly tripling the number of searches they appear for. Their top-3 rankings also grew from 35 to 68, putting them at the top of Google for far more of the terms that bring customers in.
A Foundation That Kept Growing
The first-year results weren’t a spike — they were a foundation. This early momentum established Drake’s as a dominant organic presence in their market and set the stage for years of continued visibility.
GOOGLE ADS RESULTS
A 26.4% Conversion Rate — 5X the Industry Average
The average Google Ads campaign converts at about 5%. Drake’s 7 Dees converts at 26.4% — more than five times that. In the most recent 60-day reporting period, the account generated 744 conversions, with the brand campaign alone converting at an outstanding 35.5%. Both campaigns are performing so well they’re capped by budget — a clear signal there’s more demand ready to capture.
OUR APPROACH
The Lithium Difference
SEO Strategy
Optimized for the full range of high-intent landscaping and garden searches.
Conversion Optimization
Google Ads engineered for conversions, not just clicks — converting at 26.4%, roughly 5X the industry average.
Data-Driven Results
Continuous monthly tracking of rankings, traffic, and leads.
Ready to Get Results Like These?
Let’s discuss how Lithium can transform your digital marketing — just like we did for Drake’s 7 Dees.