CASE STUDY

From Invisible to Dominant: How We Built a Restoration Company’s Entire Online Presence

When Robinson Restoration came to Lithium, they had 79 organic visits a month and a single top-3 Google ranking. Today they command 2,200+ monthly visits and 120 top-of-Google rankings.

Robinson Restoration website homepage

26X

MORE ORGANIC TRAFFIC

79 → 2,200+/mo

120

TOP-3 GOOGLE RANKINGS

from just 1

30X

MORE RANKING KEYWORDS

25 → 786

258

FIRST-PAGE KEYWORDS

ranking in the top 10

THE CHALLENGE

A Great Restoration Company Nobody Could Find

Restoration is a “right now” business — when a home floods or a fire hits, customers grab the first credible company Google shows them. When Robinson Restoration came to Lithium in 2022, they were effectively invisible online: fewer than 80 organic visits a month and exactly one keyword ranking in Google’s top 3. Every emergency search in their market was going to a competitor. They didn’t need a tune-up — they needed an online presence built from the ground up.

THE SOLUTION

A Complete SEO Strategy

Technical & On-Page SEO

Built the site’s structure, speed, and service pages from the ground up, targeting the high-intent, emergency restoration searches customers actually use.

New Conversion-Focused Website

A brand-new website built for speed and urgency: fast mobile load times, prominent click-to-call, and clear paths to request emergency service.

Authority & Link Building

A sustained off-site program that grew Robinson’s backlink profile to 721 referring domains and an Authority Score of 28 — one of the strongest in their market.

SEO RESULTS

26X the Organic Traffic

Organic traffic grew from roughly 79 visits per month to over 2,200 — a 26X increase — as their ranking keyword footprint climbed from about 25 to 786 keywords (30X). Robinson went from an afterthought to a market leader in organic search.

Robinson Restoration organic traffic growth, Apr 2022 to present

From 1 Top-3 Ranking to 120

When Robinson started with Lithium, just one keyword ranked in Google’s top 3. Today that number is 120 — and another 258 keywords rank in the top 10. Robinson now blankets the first page for the emergency searches that drive calls, in a market where the first result wins the job.

Built on Real Authority

This growth was engineered to last. A sustained link-building program grew Robinson’s referring domains to 721 and pushed Authority Score to 28 — one of the strongest profiles in their market — so these rankings hold and compound year after year.

Top-3 Google rankings: 1 at start vs 120 today

OUR APPROACH

The Lithium Difference

SEO Strategy

Optimized for the emergency, high-intent searches that turn into calls.

A Website Built to Convert

Fast, mobile-first, and designed to turn urgent searchers into phone calls.

Data-Driven Results

Years of continuous tracking and optimization of rankings, traffic, and organic growth.

Ready to Get Results Like These?

Let’s discuss how Lithium can transform your digital marketing — just like we did for Robinson Restoration.

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