CASE STUDY
How We Grew a Fence Company’s Rankings From 3 to 28 at the Top of Google
See how Lithium grew F&W Fence Co.’s online presence with a new website and strategic SEO — quadrupling their ranking keywords and multiplying their top-of-Google rankings 9X.
4X
MORE RANKING KEYWORDS
190 → 745
9X
MORE TOP-3 RANKINGS
3 → 28
27.78%
CORE SEARCH CONV. RATE
5X+ industry average
14.67%
BLENDED AD CONV. RATE
across all campaigns
THE CHALLENGE
A Strong Fence Builder Losing the Online Race
F&W Fence Co. built quality fences, but when they came to Lithium they were being out-ranked by competitors for the searches that generate quotes. Their keyword footprint was thin — under 200 ranking keywords, with just 3 in Google’s top 3 — meaning fewer homeowners and contractors were finding them when searching for fence installation and repair. They needed a search presence that reflected the quality of their work.
THE SOLUTION
A Complete Search & Conversion Strategy
Strategic SEO
On-site and off-site optimization targeting high-intent fencing searches across their service area, backed by a strong link profile (now 880 referring domains, Authority Score 26).
New Conversion-Focused Website
A brand-new website designed to convert: clear service and material pages, fast mobile performance, and easy quote requests.
Conversion-Focused Google Ads
High-intent fence search campaigns with conversion tracking; the core lead-generation campaign converts at nearly 28%.
SEO RESULTS
4X the Ranking Keywords
Since partnering with Lithium, F&W Fence’s ranking keyword footprint grew roughly 4X — from about 190 to 745 keywords — a dramatically wider net across the searches customers actually use. Organic traffic grew alongside it, up 138% to over 630 visits per month.
From 3 Top-3 Rankings to 28
F&W grew their top-3 rankings from just 3 to 28 — a 9X increase — with 54 keywords now ranking in the top 10, pushing onto the first page for the fencing searches that drive quote requests.
Built on Real Authority
With 880 referring domains and an Authority Score of 26, F&W has one of the stronger backlink profiles in their market — the foundation that keeps rankings climbing month over month.
GOOGLE ADS RESULTS
A 27.78% Conversion Rate on Core Search
The average Google Ads campaign converts at about 5%. F&W Fence’s core Leads–Search campaign converts at 27.78% — more than 5X that — delivering 60 conversions in the most recent 60-day reporting period (May–June 2026), at a blended account conversion rate of 14.67%. With the core campaign performing this well, ongoing optimization is focused on bringing the newer commercial campaign up to the same standard.
OUR APPROACH
The Lithium Difference
SEO Strategy
Optimized for the high-intent fencing searches that turn into quotes.
Conversion Optimization
Google Ads engineered for conversions, not just clicks — the core search campaign converts at nearly 28%, over 5X the industry average.
Data-Driven Results
Continuous monthly tracking of rankings, traffic, and leads.
Ready to Get Results Like These?
Let’s discuss how Lithium can transform your digital marketing — just like we did for F&W Fence Co.