GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Commercial glass case study
How we grew a commercial glass company’s organic traffic 13X.
Town & Country Glass went from nearly invisible on Google to page one with a new website, SEO and conversion-focused Google Ads.
- SEO
- Google Ads
- New website
Results at a glance
tandcglass.com (opens in a new tab)- organic traffic
- 13X
- organic traffic
- top-3 Google rankings, up from 1
- 109
- top-3 Google rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
- Google Ads conversions in 60 days
- 212
- Google Ads conversions in 60 days
The challenge
The work was strong. The rankings weren’t.
Town & Country Glass had the reputation and the craftsmanship. Online, it drew about 145 organic visits a month.
Customers search “glass repair near me” and click one of the first results they see. Town & Country Glass needed an online presence that matched the quality of the business.
Where it started
One
keyword in Google’s top three
Our approach
One search and conversion plan.
Each piece had one job: SEO and Google Ads brought searchers in, and the new website turned them into calls.
- 1SEO
Strategic SEO
On-site technical fixes, new location and service-page content for the glass searches that turn into jobs, and steady link building.
- 2Google Ads
High-intent Google Ads
Search campaigns for glass repair and emergency board-up work, with conversion tracking that keeps traffic quality high.
- 3Web design
A new website
Built to convert: professional design, fast mobile performance and clear calls to action that turn visitors into booked jobs.
- 4Tracking
Monthly tracking
Rankings, traffic and leads tracked and optimized every month.
Organic traffic
Search traffic that costs nothing per click.
Organic traffic climbed from roughly 145 to 1,849 visits a month after Town & Country Glass started working with Lithium.
Organic search traffic
Organic visits a month
13X145
1,849
At the startWith Lithium
Google rankings
On the first page for glass searches.
The single keyword in Google’s top three grew to 109, with another 227 in the top 10, putting Town & Country Glass on page one for the searches that drive calls.
Underneath sits a much wider base of rankings, built to hold and compound over time.
- ranking keywords, up roughly 6X from about 233
- 1,395
- ranking keywords, up roughly 6X from about 233
- referring domains
- 287
- referring domains
Top-3 rankings
Keywords in Google’s top 3
1
109
At the startWith Lithium
Google Ads results
6X the industry average conversion rate.
The average Google Ads campaign converts at about 5%. Town & Country Glass converted at 29.9%, and its core Portland Glass campaign did even better. That is the payoff of pairing high-intent search campaigns with a website built to convert.
- conversions in one 60-day reporting period
- 212
- conversions in one 60-day reporting period
- conversion rate on the core Portland Glass campaign in that 60-day period
- 31.7%
- conversion rate on the core Portland Glass campaign in that 60-day period
Google Ads conversion rate
Town & Country Glass vs the average campaign
29.9%conversion rate
- Town & Country Glass29.9%
- Average Google Ads campaignabout 5%
More results
Another glass company, and two more trades.
Every number on these cards is printed on that client’s own case study.
Swipe to see all three
Glass
RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
this could be you!
Your business could be next.
Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.
Free action plan
Ready for numbers like these?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ