CASE STUDY
How We Grew a Glass Company’s Organic Traffic 13X and Their Rankings From 1 to 109
See how Lithium transformed Town & Country Glass’s online presence with a new website, strategic SEO, and conversion-focused Google Ads — turning a near-invisible site into a market leader on Google.
13X
MORE ORGANIC TRAFFIC
145 → 1,849/mo
109
TOP-3 GOOGLE RANKINGS
from just 1
29.9%
GOOGLE ADS CONV. RATE
6X industry average
212
CONVERSIONS IN 60 DAYS
most recent period
THE CHALLENGE
A Trusted Local Glass Company Invisible on Google
Town & Country Glass had the reputation and the craftsmanship — but when they came to Lithium, online they were nearly invisible: about 145 organic visits a month and just one keyword ranking in Google’s top 3. In a market where customers search “glass repair near me” and click the first result they see, being on page two meant losing jobs to competitors with weaker work but better rankings. They needed a digital presence that matched the quality of their business.
THE SOLUTION
A Complete Search & Conversion Strategy
Strategic SEO
Full on-site and off-site optimization: technical fixes, location and service-page content targeting high-intent glass keywords, and steady authority-building through quality backlinks (now 287 referring domains).
Conversion-Focused Google Ads
High-intent search campaigns targeting glass repair and emergency board-up services, with conversion tracking that keeps traffic quality exceptionally high.
New Conversion-Focused Website
A brand-new website engineered to convert: professional design, fast mobile performance, and clear calls-to-action that turn visitors into booked jobs.
SEO RESULTS
13X the Organic Traffic
Since partnering with Lithium, Town & Country Glass’s organic traffic climbed from roughly 145 to 1,849 visits per month — a 13X increase. That’s a flood of qualified, ready-to-buy customers finding them on Google every month, at no per-click cost.
From 1 Top-3 Ranking to 109
When they started, exactly one keyword ranked in Google’s top 3. Today that number is 109, with another 227 keywords in the top 10 — putting Town & Country Glass on the first page for the searches that actually drive calls. Their total ranking keywords grew roughly 6X, from about 233 to 1,395.
Building Lasting Authority
This growth is built to last. A steady link-building and content program grew their referring domains to 287, strengthening the site’s authority so these rankings hold and compound over time.
GOOGLE ADS RESULTS
A 29.9% Conversion Rate — 6X the Industry Average
The average Google Ads campaign converts at about 5%. Town & Country Glass converts at 29.9% — nearly six times that. In the most recent 60-day reporting period, the account generated 212 conversions, with the core Portland Glass campaign converting at an outstanding 31.7%. That’s the payoff of pairing high-intent search campaigns with a website built to convert.
OUR APPROACH
The Lithium Difference
SEO Strategy
Optimized for the high-intent glass keywords that turn searches into jobs.
Conversion Optimization
Google Ads engineered for conversions, not just clicks — converting at 29.9%, roughly 6X the industry average.
Data-Driven Results
Continuous monthly tracking and optimization of rankings, traffic, and leads.
Ready to Get Results Like These?
Let’s discuss how Lithium can transform your digital marketing — just like we did for Town & Country Glass.