SEO for HVAC contractors
HVAC SEO that brings in more service calls.
Local SEO, Google Business Profile work and service pages that help homeowners find your heating and cooling company when the furnace quits or the AC dies.
- A page for every HVAC service
- Google Business Profile and technical fixes
- Reports tied to calls and revenue
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Heating and cooling SEO
Target the HVAC jobs that pay best.
Lithium Marketing provides HVAC SEO: technical website fixes, local visibility and service content aimed at the heating and cooling jobs your business wants most.
A page for each HVAC service
Furnace repair, AC installation and heat pump service are different searches from different homeowners. Each service you want more of gets its own page, because one broad heating and cooling page cannot win all of them.
Town pages for your real service area
Location pages cover the towns your techs drive to, with real details about each one. A page that repeats the same paragraph under another town name is thin content.
Calls that show what is working
Your office tells us which calls came from search and which were a fit. Pages that bring in the wrong calls get rewritten, and pages that book jobs get more support.
Local HVAC SEO work
What HVAC SEO with Lithium includes.
Every retainer covers your website, your business listings and the tracking that shows what search brings in.
Review the national SEO serviceTechnical website work
We fix the indexing, redirect and speed problems that keep service pages from being found.
Local business information
Your Google Business Profile and citations match your real company name, services and service area.
Service content and links
Clear service pages, plus link building that adds authority to your heating and cooling work.
Conversion tracking and reporting
Call tracking, GA4 and monthly reports tied to leads and revenue, not a rankings chart alone.
AI search inside the SEO retainer
Give AI answers the facts about your HVAC company.
Google’s AI Overviews, ChatGPT and Perplexity draw on what your website and listings say. AI search optimization is part of every SEO retainer Lithium runs, so those answers have clear facts to work from.
An answer at the start
Each service page opens with a direct answer, like which systems you service and which towns you cover, then adds the detail.
Facts mirrored in schema
Structured data describes your services and FAQs exactly as visitors see them on the page.
Connected service knowledge
Linked pages show AI systems the full range of heating and cooling work your company does.
No one can promise an AI mention. Lithium builds the signals answer engines rely on, and AI search optimization is part of every SEO program.
See AI SEO (AEO & GEO)Sarkinen Heating & Cooling
87% more Google Search clicks, year over year.
Sarkinen Heating & Cooling, a Lithium Marketing SEO client, earned 187 Google Search clicks from June through September, up from 100 in the same months a year earlier.
Sarkinen Heating & Cooling
Google Search clicks
June through September in each year. Source: Google Search Console.
Your HVAC SEO plan
What happens in the first months of HVAC SEO.
Technical fixes usually move within 30 days. Local and long-tail rankings typically take 60 to 90 days, and revenue compounds from month four.
- 1
Map your services to searches
We list the jobs you want more of and the questions each page needs to answer. Work you do not take stays out of the plan.
- 2
Fix the website and listings
We make the technical and listing fixes, then show you exactly what changed.
- 3
Write the service pages
Your team checks each page against how you do the work before it goes live. A clear answer beats a longer keyword list.
- 4
Plan next month from the calls
We compare the calls that came in with the pages we promoted, then choose next month’s pages from what the calls show.
HVAC SEO pricing
What HVAC SEO costs.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against revenue per lead. Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. We guarantee the work, not a ranking.
Is SEO worth it if we only offer a few HVAC services?
Often, yes. A short service list means fewer pages to build and a clear target for each one. What matters is the value of each job, so we look at your job values on the first call before recommending a retainer.
Will you change the URLs of our existing HVAC articles?
Only when it helps, and never without a redirect. An article that already earns visits and links keeps its address. If a page has to move, the redirect is part of the work, so you keep the search history it built.
Does HVAC SEO include a new website?
No. SEO covers technical fixes and content on your current site. A full rebuild is its own project with its own price, and we tell you on the first call if your site needs one.
What account access do you need to start HVAC SEO?
Admin access to your website, Google Business Profile, Google Analytics and Google Search Console. If a past agency still controls any of them, sort that out first so the work can start on time.
Our rankings report looks good. Why is the phone quiet?
Usually because the rankings are for services you do not sell or towns you do not serve. A top spot for a job you do not want brings in no business. Lithium reports the calls and leads search brings in, so you can see which rankings turn into work.
How does our office help with HVAC SEO?
Your office hears the questions homeowners ask before they book, and the requests you turn down. Send us both. Unanswered questions become new sections on service pages, and pages that attract the wrong requests get rewritten.
Keep exploring
More for heating and cooling companies.
Free action plan
Ready to win more HVAC searches?
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ