For house and commercial painters
Painting contractor marketing that books more estimates.
Websites, local SEO, Google and Facebook ads and a 24/7 AI receptionist for residential and commercial painters, planned around your busy season and your slow one.
- Published prices
- Estimate calls answered 24/7
- First call with a co-founder
Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Why painters lose jobs
Where do painting companies lose the jobs they should win?
Usually before anyone sees the work: in the search, the callback, the photos and the ad clicks.
Exterior season is short and crowded
Exterior paint needs dry weather and mild temperatures, so most homeowners want their house done in the same few months, and every painter nearby is after those searches at once. Show up late and the jobs are booked before homeowners ever see your name.
Homeowners collect more than one estimate
Someone planning a repaint often asks a few painters to bid. The one who calls back first, shows up on time and leaves a clear written estimate tends to get the job, so a slow callback can lose the work before you ever see the house.
Buyers judge you before they call
They look at photos of finished rooms and houses and read Google reviews that mention the job. A profile with a handful of old photos and a website full of stock images gives them nothing to go on.
Ad clicks from people who will never hire a painter
A broad “painting” ad can show to DIYers pricing paint, art students and people looking for painting classes. Without negative keywords and tight match types, the budget pays for those clicks.
Painting contractor results
What does a painting company owner say about Lithium?
Chris Martin, President of Mt. Hood Pro Painting, calls Lithium’s services “well worth the money” in his Google review, and he tells the longer story in the video at the top of this page.
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro Painting · Google reviewPainting clients
Painting companies Lithium has worked with
- Mt. Hood Pro Painting
- Madrone Painting
- Lenny Martin Painting
Painting is part of Lithium’s home service work.
Services for painters
What does marketing for painters include?
Lithium builds your website, runs local SEO, Google Ads and Facebook and Instagram ads, and answers your estimate calls with an AI receptionist.
start here
Talk it over with DJ.
Say whether you want more exterior, interior or commercial work, and DJ will hold your website and current marketing up against that goal. The call is free.
AI receptionist for painters
Booked estimates, even with a brush in your hand.
Lithium’s AI receptionist takes the call, tells the homeowner what you paint and where, and books a time for you to come see the job, so nobody has to climb down a ladder to grab the phone.
Ask it about services, pricing and availability. Try it right now.
- 30 natural AI voices
- Custom knowledge base
- SMS & MMS handling
- CRM & calendar hooks
- Call recording & transcripts
- Unlimited concurrent calls
$179/mo
Fully managed AI receptionist
vs. $3,500+/mo for a human receptionist. No contracts. Cancel anytime.
The painting year
How should a painting company plan marketing around the seasons?
Treat the year as four stretches, and let ad spend follow exterior demand up and back down.
- 1Before the season
Set up in the slow months
Service and town pages go live, the site gets its technical fixes and the Google Business Profile fills with photos of last season’s finished jobs.
- 2As demand climbs
Go after exterior searches
Exterior repaint campaigns go live as homeowners start lining up estimates, and reporting shows which searches produced each request.
- 3Peak season
Collect reviews while the paint is fresh
A review request goes out as each job wraps up, while the homeowner is still admiring the new color.
- 4After the rush
Sell the inside
Pages and campaigns shift to interior rooms, cabinets and commercial repaints, the work that doesn’t wait on the weather.
AI search for painters: AEO + GEO
When homeowners ask AI about painting, give it your facts.
Homeowners ask ChatGPT, Perplexity and Google’s AI Overviews what it costs to paint a house, how long exterior paint lasts and which painters work nearby. Answer engine and generative engine optimization turn your pages and listings into material those tools can quote without guessing.
Pages that answer the price question
Service pages say in plain sentences what changes the price of a paint job, like prep work, wall height and the number of coats, so an AI answer has something specific to use.
Every listing names the same work
Your site, Google Business Profile and directory listings should agree on what you take on, from cabinet refinishing to commercial repaints, and on the towns you paint. Lithium finds the mismatches and fixes them.
HousePainter schema
Schema.org has a type made for this trade, HousePainter. Your business is marked up with it, each painting service gets its own Service entry and your FAQ answers are tagged too, using only what the page itself says.
No one can promise an AI mention. Lithium builds the signals answer engines rely on, and AI search optimization is part of every SEO program.
See AI SEO (AEO & GEO)Pricing
What painter marketing costs, in real numbers.
Price your marketing the way you price a repaint, line by line, before anyone sits down to talk.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Common questions from painting company owners.
Still curious?
Call (503) 766-5964 or email [email protected].
What marketing works best for a painting company?
The best marketing for a painting company starts where it loses the most estimates. If homeowners can’t find you on Google Maps, start with your Google Business Profile and local SEO; if they reach your site but don’t ask for an estimate, start with the website; if calls go to voicemail while you work, start with the AI receptionist. Paid ads come after those basics, once the profile and the site are ready to turn clicks into estimates.
How long until marketing brings in more estimate requests?
A painting company that launches Google Ads typically sees its first results within a week, while SEO pays off over months. On the SEO side, technical fixes tend to register inside 30 days, local rankings typically climb in 60 to 90 days and from month four the revenue starts to compound. So count back about 90 days from when exterior bookings usually pick up in your area: that is roughly when SEO work should begin.
Should a painting contractor run Google Ads or Facebook ads?
Most painting contractors should start with Google Ads, because a homeowner searching for exterior house painters has already decided to hire someone. Facebook and Instagram reach people who haven’t started looking yet, and a before-and-after of a repaint in their own town can be what gets them thinking about their house. Lithium adds Meta once Google is bringing in estimate requests, and it stays in the plan while its cost per lead holds its own.
What does painting contractor marketing cost?
Painting contractor marketing with Lithium is priced per channel, so the total is the sum of the ones you choose. Lithium’s published price list covers the website, SEO, Google Ads management and the AI receptionist, and Facebook and Instagram ads management starts at $500 a month, with ad spend paid separately. Within the SEO range, the retainer is set against what one estimate request is worth to you, which is different for a crew that paints whole exteriors than for one that mostly does single rooms. Ads management grows with your ad spend and with each platform added.
Do you work with commercial painters too?
Lithium markets commercial painting contractors as well as residential ones. A property manager or general contractor hiring a painter wants a firm bid and a crew that can work around tenants or business hours. So commercial pages and ads lead with the kinds of projects you bid on and a bid request, rather than the homeowner estimate form.
Free action plan
Let’s talk about your painting company.
Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ