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Google Business Profile and Google Maps SEO

Google Business Profile optimization services that turn map searches into calls.

A complete, accurate Google Business Profile for the towns you serve, kept up to date every month and backed by a review request after every job.

  • Part of every SEO retainer
  • Review-funnel support
  • Works without a storefront
50+of 220 tracked keywords in Google’s top three for Sarkinen PlumbingRead the case study
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Google Business Profile checklist

What does a fully optimized Google Business Profile have?

A fully optimized profile has the right categories, every service listed, a service area that matches where you work, accurate hours and contact details, real photos, and a steady flow of reviews with replies.

  • A primary category that matches your main service
  • Secondary categories for the other work you do
  • Every service listed, in the words buyers use
  • A service area set to the towns you cover
  • Your real business name, as it appears on your signs and invoices
  • A local phone number that matches your website
  • Accurate hours, including holiday hours
  • A website link that goes to the right page
  • A description that says what you do and where
  • Real photos of your team, vehicles and finished jobs
  • Attributes that apply, such as online estimates or onsite services
  • Reviews coming in steadily, each one answered

Setup, then upkeep

What does Google Business Profile management include every month?

Lithium sets the profile up completely once, then keeps it accurate and consistent alongside the rest of your SEO.

Full setup and cleanup

Every item on the checklist above, filled in or corrected and checked against Google’s guidelines for business profiles.

Citation cleanup

Your name, phone and services are corrected on Yelp, Apple Maps and Bing Places, so every listing matches your profile.

Profile and website in sync

Your service and town pages, schema and contact details say the same thing as the profile, so every place Google checks agrees.

Kept current

New photos of real work go up, and when you add a service, change your hours or start working a new town, the profile changes to match.

Calls traced to the profile

Call tracking and GA4 show which calls and website visits came from your Map Pack listing, and the monthly report counts them as leads.

Ready for AI answers

Google’s AI Overviews pull business details and reviews from profiles like yours, so an accurate profile is what an AI answer has to work with.

Google reviews

How do you get more Google reviews without breaking Google’s rules?

Ask every customer and keep it honest: Google lets a business request reviews, but not pay for them, write them or ask only the customers it expects to be happy.

Asking for reviews

  • Ask on the day you finish, before the details fade
  • Text or email your profile’s review link so it opens in one tap
  • Keep staff, family and friends from reviewing the business

Replying to reviews

  • Thank each reviewer by name and mention the job you did
  • Answer a bad review calmly and offer to fix it offline
  • Keep customer details out of every public reply
  • Write in your own voice, not a copied template

Lithium’s review-funnel support gives your team a simple, repeatable way to send that request, so no one on the crew has to remember to ask.

Service-area businesses

Does Google Maps SEO work without a storefront?

Yes. Google lets a business that works at the customer’s door keep its street address off the profile and still appear in the Map Pack and on Google Maps.

Ranking without a storefront comes down to the same three factors Google uses for every local result.

1

Relevance

How well your profile and website match what the buyer typed, from your categories to a page on your site for each service.

2

Distance

How far the searcher is from your business. Nothing changes this, so the other two carry the work.

3

Prominence

How well known the business is across the web, from your reviews to the sites that link to and list you.

Published rankings

Top-3 Google rankings for a restoration company and a glass company.

Both companies got a new website and SEO from Lithium, and Town & Country Glass also ran Google Ads. Fast service pages and steady link building are the website half of local search, the part a strong profile needs behind it.

Robinson Restoration

120

top-3 Google rankings

Rebuilt service pages, faster load times and a sustained backlink program behind a restoration company’s site.

Read the Robinson case study

Town & Country Glass

Keywords in Google’s top three

1
109
BeforeWith Lithium

Town & Country Glass started with 1 keyword in Google’s top three and reached 109.

Read the Town & Country case study

For Sarkinen Plumbing, the plumber at the top of this page, Lithium optimized the Google Business Profile as part of its SEO, alongside a new website and Google Ads.

Pricing

How much does Google Business Profile optimization cost?

There’s no separate fee: profile work is included in every SEO retainer Lithium runs.

$1,300–$3,000

per month

Setup and monthly upkeep share one price with technical SEO, content, links and reporting, and the value of a lead in your trade sets where that price lands. Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice.

“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

FAQ

Google profile questions, from suspensions to fake reviews.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How long does Google Business Profile optimization take to show results?

Profile corrections show up as soon as Google accepts each edit, and Map Pack movement usually takes 60 to 90 days. The Map Pack takes longer because it depends on reviews, citations and your website pages building up together.

Do I need a separate profile for each town I serve?

A service business needs one Google Business Profile, not one per town: Google allows a profile only for a real location where you meet customers or base staff. A second town gets its own profile only if you have a staffed office there, and extra profiles for towns without one break Google’s guidelines and can get the business suspended.

What if my Google Business Profile is suspended?

Getting a suspended Google Business Profile back starts with finding the cause and fixing it, then asking Google to reinstate the profile. Suspensions follow guideline breaks, and common causes are keywords added to the business name and an address that doesn’t qualify, such as a P.O. box or a virtual office. Google’s reinstatement request asks for proof of the business, such as a license or a utility bill. Don’t create a new profile in the meantime.

Can I get a fake or unfair review removed?

Google removes a review only when it breaks Google’s policies. Spam, fake engagement, conflicts of interest and off-topic content can be flagged from your profile, and Google decides whether the review comes down. A real negative review stays up even when you disagree with it.

Free action plan

Ready to turn your profile into calls?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan