GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Jackson, Mississippi
Run the website, the search, the ads and the phone line on one Jackson marketing plan.
Jackson service businesses can put the website, the search, the ads and the phone line on one plan, and a co-founder runs the first call.
- The services you buy, one team
- Published prices before work starts
- Call tracking by service and city
Google searches each month
What Jackson searches for, by service
160
searches a month
- SEO80
- Web design50
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole plan
The four services a Jackson business can put in order
The Jackson metro area holds 609,847 people, and the businesses serving them often buy marketing one piece at a time. Lithium Marketing puts the website, search, ads and phones on one plan with published prices, so a Jackson service business can start with the piece that is losing work and add the rest when the calls justify it.
Jackson is one of two county seats for Hinds County, and the city sits on the Pearl River. That geography matters when you choose the cities on your service pages and the areas your ads target, because a customer in Clinton or Flowood searches with a different name than a customer in Jackson.
The four services
The four services, and how they fit together
Pick the service that is losing you the most work today. Each card opens the Jackson page for that service, with its price and its plan.
SEO in JacksonPages for each trade and each city you serve, a complete Google profile and a monthly report on the calls they bring.Learn more Web design in JacksonA site you own, with photos of completed work and a quote form a phone visitor can finish.Learn more PPC in JacksonGoogle Ads with call tracking and a landing page per service, so the budget follows the jobs that book.Learn more AI receptionist in JacksonAn AI receptionist that answers around the clock, books the job and passes urgent calls to a person, priced at $179 a month with no contract.Learn more
Searches for a partner and for a trade
Where Jackson demand sits
Searches for an agency are small next to the trade searches. “marketing agency jackson ms” draws 20 a month, while “plumber jackson ms” draws 590 and “pest control jackson ms” draws 480. The plan should follow the trade searches, because that is where a customer is looking for the work.
The click costs split the plan too. A click on “roofing company jackson ms” costs $27.57 and a click on “landscaping jackson ms” costs $13.38, so the plan should match each trade to the service that fits it.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency jackson ms | 20 | $18.70 |
| digital marketing jackson ms | 10 | not reported |
| digital marketing agency jackson ms | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company jackson ms | 210 | $27.57 |
| plumber jackson ms | 590 | $20.12 |
| hvac repair jackson ms | 20 | $17.85 |
| pest control jackson ms | 480 | $17.75 |
| landscaping jackson ms | 170 | $13.38 |
| garage door repair jackson ms | 170 | $12.46 |
| electrician jackson ms | 260 | $7.11 |
| water damage restoration jackson ms | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 2,800 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber jackson ms”, as Google showed it to a searcher located in Jackson. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and the county
Jackson's population, housing and county line
Jackson had 141,196 residents in 2025, inside a Hinds County population of 211,888. The city holds 74,871 housing units, and the service pages should speak to owners and property managers across both the city and the county.
Most of Jackson lies in Hinds County, while small pieces of the city cross into Rankin and Madison counties. If your service pages and ad targets stop at the city line, you leave out customers who search from Clinton, Flowood or Byram.
- residents (2025 estimate)
- 141,196
- residents (2025 estimate)
- population change, 2020 to 2025
- -8.1%
- population change, 2020 to 2025
- housing units
- 74,871
- housing units
- of occupied homes owner-occupied
- 48.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.8%
- of homes built before 1980
- median home value
- $111,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade counts
A plan that fits the Hinds County trade mix
Hinds County has 4,878 business establishments, and the trades inside that count sell to the same local customers. A plan for a plumber, a roofer and a landscaper should not look the same, because the calls they want arrive in different ways.
Hinds County's trade counts show the depth: 40 electrical contractors and 23 residential remodelers. Each trade gets its own pages, its own ad campaign and its own call rules, because a customer searching for one does not want the other.
County Business Patterns
Trade and home service businesses in Hinds County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Electrical contractors40
- Landscaping services35
- Residential remodelers23
- Roofing contractors12
- Pest control companies12
- Excavation and site preparation contractors12
- New home builders9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Jackson plan follows
Each service is priced on its own, so the plan starts with the gap that costs the most calls.
1
Track before you spend
Tracking goes on the site, the profile and the ads before the plan changes anything, so the first numbers are yours.
2
Repair the first step
If the site is slow or the phone number is buried, that gets fixed before more traffic is bought.
3
Pick one service to lead
SEO, Google Ads or the receptionist, whichever is losing the most work, takes the first month.
4
Add the next piece on the calls
The plan expands when the calls show the first service is paying, not on a fixed calendar.
A Gulf Coast case
A Gulf Coast glass company's three services
Dixie Glass, a Mississippi Gulf Coast glass business, is the case on the card, and its numbers come from Lithium's website, SEO and Google Ads work. Marc Rickabaugh of Rickabaugh Construction adds the quote beside it.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Jackson
Marketing for the cities around Jackson
The cities around Jackson each have a page in this set: Hattiesburg, Gulfport and Biloxi in Mississippi, and Baton Rouge in Louisiana. Start with the places where you already take jobs, then check the state directory for the rest.
Pricing
What each Jackson service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Where a Jackson business should start
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Jackson owner fix first?
Look at where a customer is lost. Calls that ring out after hours point to the AI receptionist, a site that hides the phone number points to a rebuild, and a site that converts points to SEO or Google Ads for more traffic. The first call settles that order with a co-founder.
Can we start with one service and add the rest later?
You can. Pick the service that is failing now and leave the others until the tracking shows the first one is paying. Nothing forces all four into the first month.
How do video calls and reporting work?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Calls, email and a shared report carry the day-to-day work, and a co-founder takes the strategy calls.
What does the full plan cost?
A website is typically $5,000, and SEO runs $1,300–$3,000 a month. Google Ads management starts at $500 a month, plus ad spend, and the AI receptionist is $179 a month with no contract and no setup fee. Custom automation is scoped after a free discovery call.
What happens on the first call?
A co-founder opens your website and tracking, then asks which services bring your best jobs and which towns your crews reach. The four services get an order, with a price for each, and you see the plan on that call before you decide anything.
Free action plan
Put the four services in order for your Jackson business
Pick the service that is costing you the most calls, and bring your website, your best job types and the towns you serve. A co-founder will put the four services in a working order, show what each one costs, and talk it through with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ