FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Baton Rouge, Louisiana
A digital marketing agency for Baton Rouge: your site, your ads and your phones.
One Lithium team handles the website, local search, Google Ads and phone answering for Baton Rouge home service businesses, at published prices.
- Site, search and ads from one team
- One monthly report for all four
- Prices published before you start
Google searches each month
What Baton Rouge searches for, by service
1,380
searches a month
- Web design640
- SEO410
- Digital marketing300
- PPC management30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
What a Baton Rouge marketing plan pulls together
Lithium Marketing runs the website, local SEO, Google Ads and AI phone answering behind a Baton Rouge service business, so the calls that work creates get answered and turned into booked jobs. “marketing agency baton rouge” draws about 210 searches a month, and the owners behind those searches are usually weighing one service at a time.
The four services feed each other. The website holds the pages, SEO wins the searches, Google Ads buys the clicks you need sooner, and the receptionist answers the calls the other three produce. East Baton Rouge Parish runs about 12,542 businesses across every industry, so naming your services plainly is what helps a customer pick you out of them.
The four services
Where each Baton Rouge service fits
Take the service that plugs the leak you can name first, and add another when the call data agrees. Each card below leads to the Baton Rouge deep dive on that service.
SEO for Baton Rouge searchesA page for every service and town, a Google Business Profile kept current, and the kind of links that move a listing up.Learn more A website built to convertA site you own outright, with the gallery high on the page, reviews along the way and the call button easy to reach.Learn more Google Ads for booked workPaid search aimed at the jobs you want, with every call tied to its keyword and spend steered toward what books.Learn more AI phone answering plus automationA receptionist that picks up around the clock, qualifies and books, then hands over to a person when your rules say so.Learn more
What Baton Rouge types into Google
Start with the trade searches, then pick the service
“pest control baton rouge” pulls about 1,600 searches a month, and “garage door repair baton rouge” about 320. Those are people with a job in mind, so the plan leads with the trade searches you can serve and the pages that match them.
Agency searches come later. 300 searches a month name marketing help in Baton Rouge, and an owner who types one already has a service picked out. Win the trade page first and let the service pages do the selling.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency baton rouge | 210 | $10.22 |
| digital marketing agency baton rouge | 70 | not reported |
| digital marketing baton rouge | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair baton rouge | 320 | $30.68 |
| roofing company baton rouge | 880 | $20.32 |
| pest control baton rouge | 1,600 | $18.10 |
| electrician baton rouge | 590 | $18.05 |
| plumber baton rouge | 1,600 | $17.81 |
| hvac repair baton rouge | 40 | $15.73 |
| landscaping baton rouge | 590 | $13.14 |
| water damage restoration baton rouge | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 77 to 631 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber baton rouge”, as Google showed it to a searcher located in Baton Rouge. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Baton Rouge market
Old housing, steady repair work and a wide metro
Baton Rouge housing skews old: 58.0% of Baton Rouge homes were built before 1980. Repair, replacement and upgrade work stays steady in a city like that, so those jobs deserve their own service pages, not one line under a general list.
The city holds 222,795 residents, and the metro around it adds up to 888,699. An area page for the nearby towns reaches customers the city limits leave out, without claiming your crews sit in each one.
- residents (2025 estimate)
- 222,795
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.7%
- population change, 2020 to 2025
- housing units
- 106,712
- housing units
- of occupied homes owner-occupied
- 47.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 58%
- of homes built before 1980
- median home value
- $234,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades around the parish
Which Baton Rouge trades the plan serves first
The parish has plenty of company: 132 residential remodelers and 97 electrical contractors. Standing out in crowds that size takes finished projects and fresh reviews on the page, and for an electrician, a page for every kind of job.
The parish counts 42 roofing contractors, and “roofing company baton rouge” draws about 880 searches a month. A roofer who keeps one sharp page and an accurate Google profile can win work without outspending anyone.
County Business Patterns
Trade and home service businesses in East Baton Rouge Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors137
- Residential remodelers132
- Landscaping services109
- Electrical contractors97
- New home builders79
- Roofing contractors42
- Painting contractors31
- Pest control companies30
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Putting the four services in the right order
We start with what your phone and forms already tell us, then build outward from there.
1
See where the calls come from
We put call and form tracking on the website, the Google profile and any running ads, so the first weeks show which services ring the phone.
2
Choose the service to grow
With the call data in hand, you name the service worth more of your attention, and the work is scoped to it, not spread thin.
3
Build the pages and listings
The website gets a page for that service, SEO fills the search results, and Google Ads covers the searches you want answered sooner.
4
Keep the phone covered
The AI receptionist answers what the other services produce, books the jobs that fit and texts the rest, under the rules you set.
Client work
A fence company’s website, search and paid work
F&W Fence Co. came to Lithium for a new website, SEO and Google Ads, and the card shows what the three did together. Beside that account, Marc Rickabaugh describes working with Lithium to update the Rickabaugh Construction website and grow the SEO behind it.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Baton Rouge
Marketing for the cities near Baton Rouge
If your crews reach past the city line, the nearby pages are ready, from Kenner and Metairie to Lafayette, with Gulfport, MS and Hattiesburg, MS covering the coast. The Louisiana page lists the other cities Lithium serves.
Pricing
What the four services cost in Baton Rouge
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Your Baton Rouge marketing questions
Still curious?
Call (503) 766-5964 or email [email protected].
We already have a website and some ads. Why bundle everything?
Because the pieces rarely share information today. When the site, the listings, the ads and the phone all report into one place, you can see which service earns the calls and stop paying twice for the same customer. You can still hire one service and add the others later.
How do you decide which service we start with?
Tracking comes first, then the call log decides. If the phone rings out to voicemail, the receptionist goes first. When the site is slow or awkward on a phone, the website does. When people find you but do not call, it is SEO or Google Ads.
What does a full plan cost each month?
It depends on how many of the four you run and how much ad spend your trade needs. Most owners start with one service and add another when the data shows it earns its keep. AI automation is quoted after a free call.
We are not in Portland. How does this work from there?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.
Do we have to sign a long contract?
Most services start with a six-month agreement and then run month to month, with 30 days’ notice if you leave. The AI receptionist has no contract at all, so you can cancel it any time.
Free action plan
Get a free Baton Rouge marketing walkthrough
Pick the service that is costing you the most calls, and send a link to your current site. A co-founder will look at all four with you on a short call and point to where the fix starts.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ