PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Montgomery, Alabama
Montgomery service businesses get one marketing plan for their site, search and phones.
One plan covers a Montgomery service business's website, search pages, ads and phone line, and the price for each is published before work starts.
- Four services, one plan
- One call report for all four
- Published prices up front
Google searches each month
What Montgomery searches for, by service
220
searches a month
- Web design180
- SEO30
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
How one Montgomery plan covers four services
The Montgomery metro area holds 388,747 people, and the businesses that serve them sell plumbing, roofing, electrical work and landscaping in the same search results. Lithium Marketing brings the website, the search pages, the ads and the phone line into one plan for a business like that.
Montgomery holds 195,300 people across 159.854 square miles of land, so the service area has to be settled before a page or an ad is built. The plan keeps the site, the listings and the campaigns pointed at the same cities. Lithium is headquartered in Portland, Oregon, with team members in Portland, Bend and Seattle, and works with every client by video.
The four services
What each part of the Montgomery plan does
Buy the first service that closes your biggest gap, and add the rest when the calls support the cost.
Search pages built for your jobsOne page for each service you sell, a Google profile that lists the same services and directory listings that agree on one name and number.Learn more A site that earns the callJob photos, a clear service list and a call button where a phone user's thumb already is, on WordPress you own.Learn more Ads aimed at work you can takeCampaigns split by job type, with every call tagged to its keyword and the searches that never book cut from the budget.Learn more The phone, picked up at any hourAn AI receptionist for $179 a month with no contract, plus custom automation scoped after a call when the admin work needs it.Learn more
Search in Montgomery
How the search data shapes the plan
The biggest search volumes naming Montgomery belong to phone-first trades: “plumber montgomery al” draws 1,300 searches a month, and “pest control montgomery al” draws 590. Those are customers with a job that needs doing, so the plan puts a page, a Google profile and a working phone behind each service before it buys an ad.
When we checked “plumber montgomery al”, no paid ads showed and the Map Pack came first. Three listings in that pack carried 3,100, 845 and 104 Google reviews, and HomeAdvisor and Yelp ranked in the top ten. A plan for a Montgomery business has to account for the map and the directories, because that is what a customer sees before any ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing montgomery al | 10 | not reported |
| digital marketing agency montgomery al | under 10 | not reported |
| marketing agency montgomery al | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair montgomery al | 50 | $48.49 |
| garage door repair montgomery al | 260 | $25.51 |
| pest control montgomery al | 590 | $22.40 |
| electrician montgomery al | 480 | $20.59 |
| plumber montgomery al | 1,300 | $14.48 |
| roofing company montgomery al | 390 | $9.78 |
| landscaping montgomery al | 260 | $4.24 |
| water damage restoration montgomery al | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 104 to 3,100 Google reviews each
- Directories in the top 10
- HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber montgomery al”, as Google showed it to a searcher located in Montgomery. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Montgomery market
A county market with owners in older houses
In Montgomery County, 57.8% of occupied homes are owner-occupied, and 51.5% of the housing went up before 1980. That means the person approving the work is usually the person paying for it, so the site and the intake should speak to the household, not a property manager.
Montgomery County holds 225,891 people, and its median home value is $171,900. Older houses need repair pages, not one list of services, so the plan splits the work by trade and by job.
- residents (2025 estimate)
- 195,300
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.6%
- population change, 2020 to 2025
- housing units
- 94,580
- housing units
- of occupied homes owner-occupied
- 54.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.9%
- of homes built before 1980
- median home value
- $161,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Montgomery County
Where the county's contractors cluster
Plumbing and HVAC is Montgomery County's biggest trade group, with 53 contractors, and electrical is next at 44. Both are repair trades, so the plan puts as much work into the phone number and the reviews as into the page copy.
Montgomery County also has 38 landscaping companies, 27 new home builders and 18 residential remodelers. Landscaping sells a season of maintenance, while builders and remodelers sell one large project at a time, so each group needs its own kind of page.
County Business Patterns
Trade and home service businesses in Montgomery County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors53
- Electrical contractors44
- Landscaping services38
- New home builders27
- Residential remodelers18
- Excavation and site preparation contractors15
- Pest control companies12
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
A Montgomery plan, step by step
The order matters: tracking, then the pages and ads that send calls to a phone someone answers.
1
See where today's calls come from
Call and form tracking goes on the site, the Google profile and any live ads, so the first report shows which jobs already arrive and where each call came from.
2
Fix the first screen
If the site is slow or hides the phone number on a phone, it gets rebuilt or repaired before anything else sends traffic to it.
3
Give every service its own page
Service and city pages go up for the work you want more of, with the Google profile and the directory listings saying the same thing.
4
Point the ads and the phone at the same jobs
Google Ads starts on the jobs you can take this month, and the AI receptionist answers every call the other three services produce.
Proof
What website, SEO and Google Ads did for a plumber
Drake Snodgrass of Drake's 7 Dees gives his own account of working with Lithium in the quote card. The case card is Sarkinen Plumbing, a Portland-area plumber whose website, SEO and Google Ads are one Lithium program, and the figures on the card come from all three.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Montgomery
Marketing pages for the nearby cities
A business that serves more than one city needs one story in each. Columbus, Georgia, Birmingham, Tuscaloosa, South Fulton, Georgia and Atlanta, Georgia each have a marketing page below, and the Alabama page collects the cities Lithium covers statewide.
Pricing
What a Montgomery marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to settle before one agency runs it all
Still curious?
Call (503) 766-5964 or email [email protected].
Where do I start if I want more calls next month?
Start with the last ten calls. If you cannot say where they came from, the first step is counting calls, then fixing whichever piece loses them: the site, the Google profile, the ads or the phone. A co-founder goes through all four on the first video call.
Do all four services have to start on the same day?
Not at the same time. Start with the piece that costs you the most jobs now, run it long enough to see the calls, then bring in the next. One tracking setup covers every service, so the second adds a clean comparison to the numbers you already have.
What does each service add to the bill?
You pay only for the services you pick, and each one has its own price. SEO runs $1,300–$3,000 a month, Google Ads starts at $500 a month in management plus ad spend, a typical website is $5,000 and the AI receptionist is $179 a month with no contract. More pages, more ad spend or a longer service list moves the number.
How soon would the work show up in new calls?
Google Ads can bring calls in the first week. SEO usually takes 60 to 90 days for local rankings, and the monthly report counts calls from day one so you can see which service is working before the rankings catch up.
Does this work for a business outside the trades?
It does. Home service companies are the core, and Lithium also works with manufacturers, insurance agencies and real estate firms. The pattern is the same: a customer looks the company up before calling, so the site and the listings have to answer the question.
Free action plan
Put all four services on one plan
Tell us what you sell, where you work and which calls you want more of. A co-founder will review the site, the profile and any ads on a short video call and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ