GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Birmingham, Alabama
Birmingham marketing for the trades your business already runs.
Birmingham service businesses get one plan for their website, search, ads and phones, with the same published prices every Lithium client sees.
- Website, SEO, ads and phones in one plan
- Calls traced to their search term
- One monthly report across every service
Google searches each month
What Birmingham searches for, by service
1,770
searches a month
- SEO640
- Web design550
- Digital marketing540
- PPC management40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The four services together
What a Birmingham marketing plan covers
A Birmingham service business can put its website, search, ads and phone answering on one plan, with one vendor responsible for all four. Lithium Marketing handles all four, so the click lands on a page that explains the job and the call gets answered. Jefferson County holds 16,989 establishments across every industry, so the plan has to make one business easy to find among many.
The four services are not four separate purchases. One plan puts a page where the search lands, builds the service pages behind the click, puts ad budget behind the searches worth paying for this month and answers the phone when a call arrives after hours. Headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video, Lithium plans that work around the services and jobs a Birmingham business already handles.
One plan, four services
How the four services divide the work
Each service does a job the others cannot do, and the plan names that job before any work starts.
SEO built around Birmingham searchesLithium builds the service and area pages, completes the Google Business Profile and sets up a simple review request after each finished job.Learn more A website that earns the callA WordPress site in your name, with the jobs you want next up front and the phone number where a thumb lands.Learn more Google Ads for the jobs you wantLithium runs paid search on the services worth buying this month and traces every call to the search behind it.Learn more An AI receptionist on every callThe receptionist answers 24/7, qualifies the caller, books the job and transfers to a person when asked, for $179 a month with no contract.Learn more
Birmingham search demand
Where a Birmingham customer looks before calling
“digital marketing agency birmingham” draws 320 searches a month. That number describes owners shopping for help, not homeowners shopping for a plumber, so the plan separates the searches that find Lithium from the searches that find your business.
The searches your customers type are bigger and more specific. “seo birmingham” draws 140 a month and “website design birmingham” 260, enough that each service gets its own page while the homepage stays a summary. “landscaping birmingham” alone draws 320, which is why a landscaping client needs its own page for that search.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency birmingham | 320 | $7.80 |
| marketing agency birmingham | 170 | $30.77 |
| digital marketing birmingham | 50 | $15.77 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair birmingham | 110 | $76.49 |
| roofing company birmingham | 110 | $37.00 |
| plumber birmingham | 2,400 | $30.24 |
| electrician birmingham | 260 | $27.07 |
| pest control birmingham | 260 | $14.17 |
| garage door repair birmingham | 110 | $4.66 |
| landscaping birmingham | 320 | $0.87 |
| water damage restoration birmingham | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 1,500 to 3,100 Google reviews each
- Directories in the top 10
- Better Business Bureau, Thumbtack, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber birmingham”, as Google showed it to a searcher located in Birmingham. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Birmingham market
A metro that reaches past the city line
Most of the metropolitan area lies outside of the city itself. The Birmingham area consists of 7 counties and over 100 suburbs, so a plan that names only the city leaves out the towns your crews already serve.
Birmingham reaches into Jefferson County and Shelby County. A service page that names the towns in both counties answers the first question a customer near the line asks: does this crew work here?
- residents (2025 estimate)
- 195,893
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.3%
- population change, 2020 to 2025
- housing units
- 109,349
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 71.6%
- of homes built before 1980
- median home value
- $158,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jefferson County
Which Birmingham trades the county holds most
Jefferson County lists 220 plumbing, heating and air-conditioning contractors and 179 landscaping services. A plumbing company and a landscaper compete for different searches, so each one needs pages that show the work it sells and the part of the county where the crew works.
Roofing and pest control pages should answer the questions a customer asks before calling, from the age of a roof to the treatment schedule, so the caller lands on an answer, not a phone number alone.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors220
- Landscaping services179
- Residential remodelers158
- Electrical contractors141
- New home builders76
- Excavation and site preparation contractors56
- Pest control companies48
- Roofing contractors39
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the Birmingham plan gets built
The first job is to find where calls come from today, because every later decision depends on that answer.
1
Find out which calls pay
Call tracking and form tracking go on the website, the Google Business Profile and any ads running now, so the first month shows which services produce work.
2
Rebuild a site that loses the call
A slow or confusing phone page gets replaced before the ads and SEO send more people to it.
3
Build the pages the trades need
SEO and Google Ads work from the services you want more of, with a page for each trade and each part of the metro you serve.
4
Answer the phone every time
The AI receptionist takes the calls the other three services produce, and custom automation handles follow-up texts or review requests when a workflow needs it.
Case study
What website, SEO and Google Ads did for Dixie Glass
The card covers Dixie Glass, a glass company on the Mississippi Gulf Coast. Lithium handled its website, search engine optimization and Google Ads. Drake Snodgrass at Drake’s 7 Dees gives the quote.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Birmingham
Where a Birmingham plan can travel next
Tuscaloosa, Huntsville and Montgomery each have a marketing page of their own, and so do South Fulton, Georgia, Columbus, Georgia and Atlanta, Georgia. The Alabama page lists every city Lithium covers in the state, which is the fastest way to see whether a nearby market deserves its own plan.
Pricing
Birmingham prices, published before work starts
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to ask before choosing a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services should a Birmingham business buy first?
Buy the service that fixes the first broken step, not the last one. A ringing phone that nobody answers points to the receptionist, a page that hides the call button points to the website, and a site that works but stays invisible points to SEO or Google Ads. The first call sorts them with your own numbers.
Can we start with one service and add the rest later?
Start with one and add another when the first produces calls you can see. Every service reports into the same tracking, so the choice of what comes next rests on work you can count, not a bundle discount.
How does Lithium work with a Birmingham business remotely?
By video, phone and email. A co-founder runs the strategy calls, the same account manager handles day-to-day questions, and the plan, the reporting and the prices do not change because the business sits in Alabama.
What does a Birmingham marketing plan cost?
The website, SEO, Google Ads and receptionist prices are published before the first call. Where you land depends on the work: a larger website costs more than a typical build, SEO is scoped against what a booked job is worth to you, and Google Ads management is separate from ad spend. The first call puts a number on the plan you choose.
Can we keep our current website and still run the plan?
Keep it when the site already explains the work and a phone number is easy to find. Lithium starts with what exists, fixes the pages that lose calls and leaves a rebuild for the point where the site is the bottleneck.
Free action plan
Put one Birmingham plan around the work you want
Name the services you already pay for and the job you wish came in more often. A co-founder will trace that job from search to phone on a short video call, then mark the first service to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ