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Paid search for Scottsdale service companies

Scottsdale PPC management focused on turning ad spend into job leads.

Test Google Ads for the Scottsdale jobs you want, with campaign reports showing recorded calls, leads and average cost per lead.

  • Ads matched to the job requested
  • Search exclusions that reduce waste
  • Budgets adjusted with booking feedback
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend with a job in mind

Scottsdale PPC needs a budget your work can support

Lithium Marketing manages PPC campaigns for Scottsdale service businesses with the cost of winning work in view. For “hvac repair scottsdale”, the average click price is $163.91. Before buying traffic at that level, we examine the service offer, landing page and the amount a booked job leaves after labor and materials.

The average click on “pest control scottsdale” costs $40.72. A pest company needs its own budget calculation, based on the treatments it sells and the leads it can close. We use tracking and your booking feedback to improve the account, with spending directed toward the work you want.

Schedule and service area

Make spending follow the work you can book

Scottsdale has mild to warm winters and extremely hot summers. If your HVAC or landscaping bookings change with the season, we plan spending around your own history and upcoming capacity. Campaign messages should reflect the appointments you can offer.

Scottsdale covers about 184 square miles of land. A citywide target may be broader than the area a crew can handle for a particular service. We agree on geographic targets with you and use caller feedback about job locations to refine the campaign.

residents (2025 estimate)
243,006
residents (2025 estimate)
population change, 2020 to 2025
+0.7%
population change, 2020 to 2025
housing units
139,168
housing units
of occupied homes owner-occupied
67%
of occupied homes owner-occupied
of homes built before 1980
28.8%
of homes built before 1980
median home value
$789,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Different businesses, different offers

Make the ad explain why your company fits

Maricopa County records 318 roofing contractors. A roofing ad needs a reason to earn the click, such as the repair work you specialize in or how your estimate process works. We base the message on what your company can deliver.

Pest control companies total 369 establishments in Maricopa County. For a treatment business, we separate the services you want to advertise and exclude the jobs you do not take. That helps keep budget decisions connected to your offer as we review the resulting leads.

County Business Patterns

Trade and home service businesses in Maricopa County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    1,604
  • Residential remodelers
    1,406
  • Landscaping services
    1,148
  • Electrical contractors
    1,135
  • New home builders
    588
  • Painting contractors
    419
  • Pest control companies
    369
  • Excavation and site preparation contractors
    361

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account work you can follow

Control the spend from setup through optimization

The account gets a clear starting budget, tested conversion tracking and an ongoing schedule of adjustments.

1

Choose the work worth advertising

We review your margins, availability and any existing campaign data to select services and set a starting spend.

2

Check lead measurement before launch

We configure and test call and form tracking, so reports can show recorded conversions by campaign and average cost per lead.

3

Connect the search to the offer

Ad groups and landing pages focus on the service being requested. Search exclusions reduce traffic for work outside your scope.

4

Adjust against the calls you receive

Daily optimization through the first 30 days covers bids, search terms and budget allocation; weekly adjustments follow. Your feedback on bookings helps guide those changes.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

A service business case report

Paid search within Byers Septic’s wider program

The results for Byers Septic Service reflect Lithium’s work across Google Ads, SEO and website design. Read the report to see the measures for each channel. Matt Johnson’s recommendation comes from his time running On-Target Landscape and describes his own experience with Lithium.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Where else you advertise

Compare paid search before widening your reach

Open a PPC guide for the next market on your list: Phoenix, Tempe, Mesa, Glendale, Peoria or Gilbert. The Arizona page brings the remaining city guides together for businesses weighing broader coverage.

Published price

Separate the account fee from your advertising budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before you put Scottsdale ads into the market

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What do I pay Lithium to run PPC campaigns?

Management begins at $500 a month, plus ad spend. The fee depends on the amount you spend on advertising, the channels we run and landing page work. We present the fee separately from the advertising budget so you can see both parts of the commitment.

How much should I put into a first Google Ads test?

The starting spend should buy enough traffic to evaluate your offer without exceeding what the business can support. We consider click costs, how often leads book and what remains from a job after costs. A high invoice total alone is not a reason to raise the budget.

How quickly can a paid campaign generate leads?

Initial results typically appear within the first week of running campaigns. The early work focuses on search terms, conversion tracking and the response to your offer. Lead volume and quality vary, so we use the recorded results and your sales feedback to decide the next adjustment.

What will my reports tell me about the ads?

Reports show recorded calls and leads, spending by campaign and each campaign’s average cost per lead. Your team’s notes about which requests became estimates or booked jobs help explain what the money bought. We review those patterns with you when deciding which campaigns deserve more or less budget.

Can I end PPC management after the initial agreement?

After the usual six-month starting term, the agreement continues month to month with 30 days’ notice. We confirm the terms and account scope before work starts. Tell us about changes in crew availability so the ad budget can reflect what you can book.

Free action plan

Check the numbers behind your Scottsdale ad budget

Before you increase ad spending, get a free PPC plan. Share campaign reports and the jobs you want to sell; a short video call with a co-founder will cover what to test and how to budget for it.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan