GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
City guides for Vermont service businesses
Vermont SEO and marketing for the towns your crews already serve.
Start with the Vermont city where you want more work, then build a plan at published prices with a co-founder.
- City pages for the towns you cover
- Ads pointed at your service area
- Calls answered after hours
Google searches each month
Searches for marketing help that name Vermont
Searches for marketing, SEO, web design and ads, by the place they name
- Burlington140
- Rutland30
- Bennington20
- Searches naming Vermont240
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the town list
Vermont is a small state where the town decides the search
Lithium Marketing starts every Vermont plan with the towns your crews cover, not the state name. We build the city pages, run the ads in the towns you serve, and answer the phone, so a customer searching in a town finds a business that serves that town.
Vermont has ten incorporated cities. Its population is small, making it the second-least populated of all U.S. states. A statewide campaign reaches a small audience, while a city page answers the search that names the town where the job is. The five city guides are the next step.
Pick the work that is stuck
Four ways a Vermont customer finds you
Each card opens the national service page, which explains the work in full. Fix one gap at a time: start with whatever is costing you calls, then add the next service when the first is running well.
City pages that match the searchWe research the trade and town phrases people use, build the service and city pages around them, manage your Google Business Profile, and help you ask for reviews after a job.Learn more A site you ownWe build a WordPress site from your service list and the jobs you have finished, with a quote form that works on a phone. The domain, hosting and content stay yours.Learn more Ads for the towns you coverEach campaign gets one service, the towns you can reach and its own landing page. Reports show the calls and leads it produced and the cost per lead.Learn more A phone line that answersA managed AI receptionist takes every call, works out what the job needs, books the appointment and can pass the caller to a real person. Anything beyond reception, such as custom automation, is quoted on its own after a free discovery call.Learn more
Choose a city to read next
Five cities with figures you can compare
Burlington, South Burlington, Rutland, Essex and Bennington each have a page with the local search and housing figures. Compare the place where you work now with the one you want next.
State phrases and town searches
Where a Vermont service call starts
The phrases that name Vermont for marketing help are agency searches, typed by owners comparing providers. Your customers put the service and the town into the search bar instead. “plumber burlington vt” carries about 320 searches a month; “plumber rutland” carries about 260; and “plumber essex vt” carries about 50.
That is why the plan starts with city pages, not one statewide push. We check demand town by town before recommending a page or a campaign, and we point the ads at the places your crews reach.
| Search | Searches a month |
|---|---|
| web design vermont | 140 |
| vermont seo | 70 |
| marketing agency vermont | 70 |
| digital marketing agency vermont | 20 |
| seo company vermont | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing and geography
The houses you visit and the valleys you cross
Vermont’s median home was built in 1976. Only 7.5% of the state’s housing dates from 2010 or later, so a repair or replacement page fits more of the housing stock than a new-construction page does. Show the problem you found and what you did about it, because that is the comparison a homeowner is making.
The Green Mountains run up the middle of Vermont, separating Lake Champlain and other valley terrain on the west from the Connecticut River Valley that defines much of its eastern border. A crew that works the Champlain Valley and one that works the Connecticut River Valley sell to different towns, so give each its own service-area pages and ad areas.
- residents (2025 estimate)
- 644,663
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.2%
- population change, 2020 to 2025
- housing units
- 339,042
- housing units
- of occupied homes owner-occupied
- 73.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 56%
- of homes built before 1980
- median home value
- $316,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade counts and the shape of the market
A statewide trade count is not a local market
Vermont counts 24 septic tank services and 19 pest control companies statewide. If you run one of those businesses, put your coverage and the services you offer on your own city page, so a customer in a far town can tell if you travel there.
Vermont counts 522 residential remodelers and 348 new home builders statewide. Both fall under construction, but the customer hiring one is not hiring the other. Keep the kitchen and repair work on one page and plans and new construction on another.
County Business Patterns
Trade and home service businesses in Vermont
Establishments by industry, 2023
- Residential remodelers522
- Landscaping services521
- New home builders348
- Excavation and site preparation contractors333
- Electrical contractors324
- Plumbing, heating and air-conditioning contractors303
- Painting contractors155
- Roofing contractors84
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A glass case and a contractor’s account
The website, search and ads work behind Dixie Glass
Marc Rickabaugh runs Rickabaugh Construction, and his Google review covers the website update and SEO work Lithium did for the company. The case study is Dixie Glass, a glass company on the Mississippi Gulf Coast that used Lithium for a new website, SEO and Google Ads; its results come from that combined work.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionPricing
What each service costs, and what we quote after a call
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
The questions Vermont owners ask us first
Still curious?
Call (503) 766-5964 or email [email protected].
Is Burlington the right first city for us?
Choose the city where your crews already book work, not the one with the largest population. Read that page, then the page for the next town on your list, and tell the co-founder which one fits the work you want.
What should we expect to pay each month?
The scope decides where you land inside the published range. SEO depends on how many towns you target and how much of your site needs rebuilding. For Google Ads, the fee tracks the ad budget, the channels in play and the landing pages the campaign needs. The work you buy sets the number, not a package name.
What timeline should we plan for?
Google Ads usually shows its first results within the first week, technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. A website build usually runs six to nine weeks from kickoff to launch.
Which towns deserve a page of their own?
A town deserves its own page when you want the next job there, not because it appears on the map. A page needs its own proof: photos of finished work there, the services you offer and a clear coverage list. Start with one or two pages and add the next when the work arrives.
We are not a plumbing company. Does Lithium work with our trade?
Lithium works with home and local service businesses across the trades, from plumbing and HVAC to roofing, remodeling, landscaping and pest control. The plan changes with the searches your customers type and the towns you cover. Tell us what you sell and where you sell it.
Free action plan
Name your Vermont towns and get a free first plan
Send a link to your site, the towns on your list and the services you want to sell more of. On a short video call, a co-founder will go over the pages or campaigns worth changing first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ