SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC for Athens, Georgia
Google Ads for Athens trades, with every call tied to the keyword that bought it.
Athens Google Ads start with tracked calls: a click on “garage door repair athens” averages $43.10, so every call is tied to the search behind it.
- Call tracking from the first click
- Landing pages for your main jobs
- Budget moved to your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
What Athens clicks cost and what they return
Google Ads in Athens is a buying problem before it is a creative one. Clicks on “hvac repair athens” average $79.17, and an account without call tracking cannot tell whether that money bought a job or a caller who never booked. Lithium Marketing puts the tracking in first, then builds the campaigns, so the monthly report names the search that paid.
The cheaper clicks are the test budget. “roofing company athens” averages $12.79, which lets a roofer try two job types before committing a season’s spend to one. Lithium sets the starting budget with you on the strategy call, then moves it toward whatever the tracking shows.
Click costs in Athens
The click prices behind an Athens budget
The table above sorts Athens trade searches by what a click costs, and volume does not follow price. “garage door repair athens” draws 260 searches a month, while “hvac repair athens” draws 50 and carries the highest click price in the table. A trade with plenty of searches can afford a broader match; a trade with few expensive clicks needs a campaign that starts narrow and stays narrow until the calls are counted.
When we checked the plumber search, no ads showed at all. Ad slots change by hour, searcher and budget, so a quiet page on the day we looked is not a reason to skip the channel or to assume anything about the next auction. The account’s own search terms and call records drive the decisions.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency athens | under 10 | not reported |
| ppc agency athens | under 10 | not reported |
| ppc management athens | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair athens | 50 | $79.17 |
| garage door repair athens | 260 | $43.10 |
| pest control athens | 260 | $25.72 |
| plumber athens | 1,300 | $19.20 |
| landscaping athens | 170 | $18.05 |
| electrician athens | 70 | $17.31 |
| roofing company athens | 210 | $12.79 |
| water damage restoration athens | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 1,400 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber athens”, as Google showed it to a searcher located in Athens. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Athens market
A budget that moves with the Georgia year
Athens has hot, humid summers and mild to moderately cold winters. If your trade’s work moves with the season, the budget should move with it: build through the weeks before your busy stretch, then pull back when the calendar empties.
The county’s trade mix is not evenly split. Clarke County lists 11 painting contractors, 8 pest control companies and 7 roofing contractors, and a field that size can support one strong campaign. Landscaping, the county’s biggest trade group, needs its budget spread across more campaigns.
- residents (2025 estimate)
- 128,612
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 57,090
- housing units
- of occupied homes owner-occupied
- 40.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.6%
- of homes built before 1980
- median home value
- $299,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Clarke County
Which Athens trade searches to bid on
Plumbing is the busiest trade search in Athens, and its clicks average $19.20. At that combination the account can afford to test: two versions of a landing page, a tighter radius, a separate offer for after-hours calls. Every test runs on the same tracking, so booked jobs decide the winner.
A garage door company and an HVAC company do not buy the same clicks. The garage door search has volume behind it, so the negative keyword list does most of the work; the HVAC search brings fewer, costlier clicks, so every one has to land on a page that can book the call. The same account can run both approaches, one campaign at a time.
County Business Patterns
Trade and home service businesses in Clarke County
Establishments by industry, 2023
- Landscaping services39
- Residential remodelers32
- New home builders22
- Electrical contractors20
- Plumbing, heating and air-conditioning contractors15
- Painting contractors11
- Pest control companies8
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the Athens account gets built
Measurement goes in before spend, and the campaigns follow the work your crews can take.
1
Open the account and read it
We go through what is running, keep the campaigns that convert and list the search terms that have been wasting money.
2
Give every call a source
Each call and form is tagged with the keyword and ad that produced it, so the report can name the search.
3
Build the page the ad needs
Each job type gets a landing page that answers the caller’s first question before it asks for a form.
4
Keep the account honest
Daily checks through the first month and weekly reviews after that keep the bids and the search terms where they belong.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a septic company
Byers Septic Service and the ads that came with the build
The Byers Septic Service card covers three pieces of Lithium work (a website, SEO and Google Ads), counted together. Daniel Busby of Willard Power Vac, which cleans chimneys and air ducts, gives the quote, and the conversion rate on the card is the ads result.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Athens
Where an Athens campaign can run
Ads can run in more than one city from one account, and bids can be set separately for Sandy Springs, Atlanta, South Fulton, Macon, Augusta and Chattanooga, Tennessee. Whether a second city earns its own budget is a question of click cost, and the pages below show what each one charges. The Georgia page covers the rest of the state.
Published price
The monthly Google Ads fee for Athens
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Athens clicks
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first month’s budget go?
To the searches with enough volume to learn from at a price a booked job can cover. A roofer at $12.79 a click can test several job types in one month; an HVAC company at $79.17 should start with the one service it most wants and a page built for it. We set the starting number together on the strategy call.
Is the management fee tied to a long agreement?
Six months is the first term; after that, 30 days’ notice ends it. What you pay in management is from $500 a month plus ad spend, and the number reflects the ad budget, the channels and any landing page work we do.
Can a two-truck company make Google Ads work here?
Yes, if the budget goes to one service first. Two trucks can cover a single job type in Athens and the cities next to it, and the account can stop at the edge of that map. Adding a second service later is a budget decision.
What shows up in the monthly report?
A page of numbers with a story: how many calls, how many leads, the cost per lead, and the search terms that produced them. Mark which leads turned into jobs and the next report can show which campaign earned its budget back.
Should we put budget into Facebook or Instagram too?
They can be. Lithium runs Meta ads on Facebook and Instagram and Microsoft Ads alongside Google, and a second channel makes sense when the people you want are already there or when Athens clicks in your trade get too costly. Tracking decides it: start on Google, add a channel only when the numbers argue for it.
Free action plan
Price your Athens clicks before you buy them
Tell us which services you want more of and what a booked job is worth. A co-founder will put the Athens click prices next to your margins on a short video call, then set the monthly budget and the months it should peak.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ