SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC and Google Ads for Athens
Athens PPC and Google Ads for projects worth assessing.
Athens contractors get PPC that invites a project assessment, with campaign reviews centered on the work their estimator can quote.
- Project scope in the offer
- Assessment as the next step
- Estimate feedback in the review
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
A project, not an instant order
Athens PPC for work that requires an assessment
Lithium Marketing manages PPC for Athens contractors whose jobs need an assessment before a quote. A roofing or landscaping project should not be advertised like an immediately bookable repair when that is not how your company works. We write the offer around the first useful project conversation.
“roofing company athens” averages $12.79 a click. That cost informs the trial, but the business needs requests its estimator can assess. Define the roof work you accept and the information needed to begin before judging how much the campaign should spend.
Ad intent
Choose the Athens project search before the campaign promise
“landscaping athens” averages $18.05 per click and records 170 monthly searches. The phrase does not distinguish a project from maintenance. Your ads and destination should identify the accepted project offer, then the search review should check whether the incoming requests match it.
No paid ads appeared on the observed Athens plumbing page. A single plumbing result cannot forecast the auction for your project service. We use the campaign’s own search terms and lead records to inspect the test instead of inferring an opportunity from that snapshot.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency athens | under 10 | not reported |
| ppc agency athens | under 10 | not reported |
| ppc management athens | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair athens | 50 | $79.17 |
| garage door repair athens | 260 | $43.10 |
| pest control athens | 260 | $25.72 |
| plumber athens | 1,300 | $19.20 |
| landscaping athens | 170 | $18.05 |
| electrician athens | 70 | $17.31 |
| roofing company athens | 210 | $12.79 |
| water damage restoration athens | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 1,400 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber athens”, as Google showed it to a searcher located in Athens. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where assessments happen
Include the project location in the first inquiry
Athens covers 116.437 square miles of land. The accepted project area should be explicit before a request enters the estimating queue. Agree on the places your crew can assess and keep ad targeting consistent with that coverage.
A customer can describe the desired work without receiving a binding price or completion promise from the website. We ask what your estimator needs at the first conversation and put that information beside the project offer. The ad should accurately identify the next step.
- residents (2025 estimate)
- 128,612
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 57,090
- housing units
- of occupied homes owner-occupied
- 40.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.6%
- of homes built before 1980
- median home value
- $299,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Project trades
The county mix leaves different questions for each estimator
Clarke County records 39 landscaping establishments. For a landscaping project campaign, inspect the service destinations in search and show the accepted scope. The establishment category cannot tell you which competitors advertise the same project type.
The county lists 7 roofing establishments. Even in that smaller group, a request for an assessment should explain enough for the company to decide if it can help. We review quoteable inquiries separately from contacts outside the chosen offer.
County Business Patterns
Trade and home service businesses in Clarke County
Establishments by industry, 2023
- Landscaping services39
- Residential remodelers32
- New home builders22
- Electrical contractors20
- Plumbing, heating and air-conditioning contractors15
- Painting contractors11
- Pest control companies8
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Project campaign steps
Prepare the Athens PPC request for your estimator
The test promotes a first assessment rather than a price the business has not established.
1
Choose an assessable project
You specify the project type and the limits that decide if an inquiry belongs with your estimator.
2
Explain the first conversation
We describe what the customer should send and what your team establishes before quoting.
3
Compare searches with scope
We inspect the campaign terms against the project descriptions in the inquiries and revise mismatched wording.
4
Bring back the estimating outcome
You tell us which requests were quoteable and which progressed. That feedback guides the next advertising decision.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Contractor campaign evidence
Byers Septic Service: website design with SEO and Google Ads
Byers Septic Service is a septic business whose Lithium case documents website design, SEO and Google Ads. Its organic and advertising measures are distinct. Daniel Busby of the air duct, dryer vent and chimney cleaning company Willard Power Vac supplies the accompanying quote.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacOther project markets
Research the city before adding assessment coverage
Use the PPC links for Sandy Springs, Atlanta, South Fulton, Macon and Augusta when considering work in those markets. Chattanooga is in Tennessee, while the Georgia directory covers the state. The estimator’s accepted area determines which places belong in your campaign.
Published price
PPC management for an Athens project test
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Athens project-advertising questions
Still curious?
Call (503) 766-5964 or email [email protected].
Can an ad offer an assessment rather than an instant booking?
Yes, the ad can identify the first assessment or project discussion your company provides. We confirm that step with you and avoid wording that suggests the project has already been priced or accepted.
How do we judge a project lead before the quote is prepared?
Judge whether its scope and location fit the work your estimator accepts. We report calls, leads and cost per lead, while your feedback identifies which requests could move into a useful project discussion.
Can you promise a fixed cost for every quote request?
No, we cannot promise a fixed lead cost. Search prices and response to the offer can change; we discuss a trial budget and review actual inquiries before recommending more spend.
What affects management pricing for the project campaign?
Management scales with ad spend, the channels being run and landing page work. Those requirements are discussed separately from the advertising budget, with the selected project offer clear before the proposal.
How soon will you begin reviewing the trial?
Initial results typically appear within the first week. Lithium optimizes daily through the first 30 days and then weekly, using your estimating feedback to understand the relevance of the requests.
Free action plan
Get an Athens PPC plan for projects your team can assess
Tell us the project you want to quote and what the estimator needs before agreeing to inspect it. On a short video call with a co-founder, we’ll define the offer and a useful trial.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ