SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing for Athens, Georgia
A marketing plan for Athens service businesses that turns searches into calls.
Athens service businesses get the website, the SEO, the ads and the phone answering under one account, and a co-founder runs the first call.
- Site, Google profile, ads and phones
- Every call tied to its search
- One monthly report for all four
Google searches each month
What Athens searches for, by service
100
searches a month
- SEO40
- Digital marketing30
- Web design30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What Athens service businesses hire first
The first marketing decision for a service business in Athens is which gap to close: a site that is hard to use on a phone, a profile that does not show for the work, an ad budget with no tracking, or a line that rings out after hours. Lithium Marketing handles all four as one account, so every call lands in the same report. Clarke County holds 3,307 establishments across all industries, and the search results are where a customer picks one. An owner who can see where the calls came from can put the next dollar in the right place.
The searches split into two groups. Trade searches carry the volume, and the customer who types one already has a problem underway. Searches for an agency are the smaller group, and they bring the owner who is comparing providers. The plan is built on the trade pages first, because that is where the calls come from, and the agency page second, because that is where the decision gets made.
The four services
Four services, one account in Athens
Start with the gap that costs the most calls. Each card opens the Athens page for that service.
SEO for Athens tradesService pages and a Google Business Profile built around the work you sell, with the reviews and listings that back the profile up.Learn more A website for AthensPhotos of finished jobs, a phone number a thumb can reach, and one page for each service you sell. The site and domain stay yours.Learn more Google Ads for AthensAds aimed at the jobs you want, priced against what a click costs in Athens and measured in booked jobs.Learn more An AI receptionist for AthensCalls answered at any hour in your brand voice, jobs booked, callers texted, and a line to a person when one is asked for. Custom automation after the call is scoped on its own.Learn more
Search in Athens
Where the Athens searches sit
Searches that name Athens and a marketing agency together run about 30 a month, and that pool will not carry a plan. The trade searches are where the calls are. “plumber athens” draws 1,300 a month, “pest control athens” 260 and “roofing company athens” 210. One page per service is what answers them, because the customer with a blocked drain will not read a page about gutter cleaning.
The click prices are uneven too: $43.10 on “garage door repair athens” against $12.79 on “roofing company athens”, so the plan spends where a booked job covers the click. A garage door company needs a tighter landing page and a longer negative keyword list than a roofer does, and the monthly report shows which one paid.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency athens | 10 | not reported |
| digital marketing athens | 10 | not reported |
| marketing agency athens | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair athens | 50 | $79.17 |
| garage door repair athens | 260 | $43.10 |
| pest control athens | 260 | $25.72 |
| plumber athens | 1,300 | $19.20 |
| landscaping athens | 170 | $18.05 |
| electrician athens | 70 | $17.31 |
| roofing company athens | 210 | $12.79 |
| water damage restoration athens | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 1,400 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber athens”, as Google showed it to a searcher located in Athens. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Athens market
One city, one county and a metro of its own
Athens runs the city and Clarke County as one government, so the county line and the city line are the same for most purposes. The Athens-Clarke County metro area holds 224,148 people, and a service-area page speaks to that pool, not only the city line.
Downtown Athens lies about 70 miles (110 km) northeast of downtown Atlanta, so Athens is its own market, not a suburb of one. Name the corridors your crews work (Milledge Avenue, Prince Avenue, College Station Road, Gaines School Road) on a service-area page, and a customer on the east side can tell that you cover their street.
- residents (2025 estimate)
- 128,612
- residents (2025 estimate)
- population change, 2020 to 2025
- +1%
- population change, 2020 to 2025
- housing units
- 57,090
- housing units
- of occupied homes owner-occupied
- 40.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.6%
- of homes built before 1980
- median home value
- $299,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Clarke County
Landscapers and remodelers lead the county
Clarke County lists 39 landscaping companies and 32 residential remodelers, the two biggest groups on the county chart. Both sell work that needs photos, a page for each project type and a quote form that asks for scope, so the website carries most of the weight.
Below the top two, Clarke County lists 20 electrical contractors, 15 plumbing, heating and air-conditioning contractors and 11 painting contractors. A customer who calls one of them has a problem in the house already, so the page that works puts the phone number first and asks for a form only after it has answered the obvious question.
County Business Patterns
Trade and home service businesses in Clarke County
Establishments by industry, 2023
- Landscaping services39
- Residential remodelers32
- New home builders22
- Electrical contractors20
- Plumbing, heating and air-conditioning contractors15
- Painting contractors11
- Pest control companies8
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How an Athens plan gets its order
The order follows what your business already has, and the first call is where that gets decided.
1
Find what already works
A short review of the site, the profile and any campaign shows which of the four services is earning calls and which is decoration.
2
Make the details match
The same phone number, service list and city list go on the site, the profile and the ads, so a customer meets one business.
3
Choose the next service from the calls
The service that comes next is the one the current calls point to, and the budget follows that answer.
4
Keep one report for all four
Calls, forms and booked jobs land in one place, so comparing services is a matter of reading one page.
A four-service account
What Byers Septic Service got from one account
Byers Septic Service is the case on the card, and the work behind it is a new website, SEO and Google Ads from Lithium, run as one account. The quote beside it comes from Daniel Busby, who runs Willard Power Vac, an air duct and chimney cleaning business.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Athens
The Georgia cities next in line
The pills below open the marketing page for each city near Athens: Sandy Springs, Atlanta, South Fulton, Macon, Augusta and Chattanooga, Tennessee. Compare how another market describes the same four services before you add a service area. The Georgia page collects every city we cover.
Pricing
Published prices for Athens service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Athens owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a first marketing dollar go in Athens?
To the gap that is costing calls now. A site that loads slowly on a phone loses the visitor before the offer; a profile with the wrong categories loses the search; an untracked ads budget loses the money. On the first call a co-founder reads the site, the profile and any ads, then names the first fix and the order after it.
Can we hire one service and add the rest later?
Yes. One service can run alone, and the call tracking installed with it covers anything added later, so a website, SEO or ads project gets measured on the same calls. There is no requirement to buy all four.
How does a business in Athens work with a Portland team?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls run with a co-founder, Allison McKenney handles day-to-day questions, and the domain, the hosting and the site stay in your name.
What does the whole plan cost each month?
Each service is priced on its own, so the total depends on how many you run. The price block above lists the four that have a published price, and custom AI automation comes back as a quote after a free call. Start with one and add a second when the calls justify it.
What do you need from us to build a plan?
Your website address, the services that pay best, the cities and neighborhoods your crews cover, and a look at your Google profile. If ads are running, access to the account and its call history helps. A co-founder reads all of it before the short video call, so the plan starts from your numbers.
Free action plan
Find the first fix for your Athens business
Send your website, your best-paying services and the areas you cover. A co-founder will read the site, the profile and any ads before a short video call, then put the four services in the order that earns the next call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ