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SEO in Birmingham, Alabama

Birmingham SEO built for the Map Pack and the calls that follow.

Birmingham service businesses get SEO built around the Map Pack, with service pages and a monthly report that counts calls, not clicks.

  • Service pages by trade
  • A complete Google profile
  • Reports in calls and leads
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where a Birmingham search starts

What the Birmingham Map Pack decides

When we checked “plumber birmingham”, the local listings came first on the page, ahead of the organic results. That order is why Lithium Marketing builds local SEO for Birmingham service businesses around the Map Pack, starting with a Google Business Profile that lists every service and a page for each one.

The three listings in that Birmingham Map Pack carried 1,500, 2,000 and 3,100 Google reviews. Those totals show what the businesses ahead of you have built, and a new profile earns its place with the right category, a full service list and pages that match the search.

Housing and service pages

Older Birmingham homes need repair pages

71.6% of Birmingham homes were built before 1980. That age profile is a reason to build repair and replacement pages, with photos of finished jobs on each one, and to keep a new-installation page separate.

Birmingham covers 146.95 square miles of land. If a customer searches from one side of that area, a page that names their part of town answers the question before the call, so the plan gives each part of the city its own page and repeats the service list on every one.

residents (2025 estimate)
195,893
residents (2025 estimate)
population change, 2020 to 2025
-2.3%
population change, 2020 to 2025
housing units
109,349
housing units
of occupied homes owner-occupied
45.5%
of occupied homes owner-occupied
of homes built before 1980
71.6%
of homes built before 1980
median home value
$158,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Jefferson County

The county’s contractor counts, trade by trade

Jefferson County has 158 residential remodelers and 141 electrical contractors. A remodeler and an electrician sell different searches, so the plan separates them: project pages with photos for the remodeler, repair pages with a fast phone link for the electrician.

Jefferson County’s 76 new home builders and 56 excavation and site preparation contractors sell projects that take months, so each one gets pages for the type of project, the area served and the photos that prove the work.

County Business Patterns

Trade and home service businesses in Jefferson County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    220
  • Landscaping services
    179
  • Residential remodelers
    158
  • Electrical contractors
    141
  • New home builders
    76
  • Excavation and site preparation contractors
    56
  • Pest control companies
    48
  • Roofing contractors
    39

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The SEO plan

What the first 90 days of Birmingham SEO cover

The plan starts with what Google has to read, then the profile and pages that give it a reason to show your business.

1

Begin with the profile Google reads

The Google Business Profile gets the categories, service list, photos and service area that match the trades you sell.

2

Clear the pages Google stumbles on

Broken links, slow templates and duplicate service pages get repaired before new copy is written.

3

Publish a page per service

Each repair or project you sell gets its own page, written from the questions your staff hears on the phone.

4

Connect the calls to the pages

Call tracking records where each call starts, and Search Console shows which pages earn the search, so the monthly report puts the page and the search behind each call.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

Case study

Website, SEO and Google Ads for Drake’s 7 Dees

Drake’s 7 Dees, a garden center, got SEO, Google Ads and a new website from Lithium, and the numbers on the card come from that combined work. Matt Johnson, from his time running On-Target Landscape, gives his own view of working with Lithium.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Around Birmingham

Birmingham SEO for nearby markets

A job that takes you into Tuscaloosa or across the Georgia line still needs a page written for that market. The city links below open those pages, and the Alabama link gathers every market in the state.

Published price

What the Birmingham SEO retainer costs

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

Choosing an SEO plan in Birmingham

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much does SEO cost for a Birmingham business?

The price follows the work: how many service pages the plan needs, how much profile and listing repair, and how many towns the service area covers. A one-location plumber with a handful of repairs can sit near $1,300 a month. A company with several trades and a thin site needs more pages and profile work, which moves it toward $3,000.

How long before Birmingham SEO shows more calls?

The early technical work usually shows inside 30 days, while local and long-tail rankings tend to take 60 to 90 days. The report counts calls from the first month, so you can watch the trend before the rankings settle.

What contract does a Birmingham SEO retainer use?

The usual agreement starts with six months, then runs month to month on 30 days’ notice. Local rankings take time to build, so the first term gives the pages and profile room; after that, 30 days’ notice is enough to stop.

Can you promise a Map Pack spot in Birmingham?

Google decides the order of the Map Pack, and no agency controls it. Lithium’s job is to make the profile, service pages and listings complete, then report which calls followed.

Does SEO include AI search visibility?

The same retainer covers it. Pages get direct answers near the top, structured data and one version of the business name and phone number across the site, which gives an AI tool something consistent to quote. Lithium never promises a mention in an AI answer; the report stays on calls and leads.

Free action plan

See what a Birmingham SEO plan would cover

If a service page on your site never brings a call, send the link and say which services it should cover. A co-founder will read those pages before a short video call and bring the first rewrite to the conversation.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan